With more readers accessing their news, schedules and more on the go, having a publication available in print and digital is gaining importance and publishers are noticing.
As the Overland Expo team was developing their expo guide, they knew it was essential to use both print and digital formats when reaching out to their thousands of global attendees each year. They needed a service that provided online and print-on-demand resources for their readers.
That’s where MagCloud comes in.
Founded three years ago in Arizona by Roseann Hanson, the Overland Expo is held every spring and tailored to adventure travel enthusiasts. As part of this year’s Expo, their team published Overland Sourcebook, their first MagCloud magazine, because they saw that 34% of their email news subscribers access their news via iPhones with now iPads becoming another source. “We must be ready to provide material to this market,” she exclaimed. “We see the ‘writing on the wall’ to provide digital as well as print materials.”
As a 60-page listing for all things adventure – vehicles, motorcycles, accessories, camping equipment, services, information, trip planning, business consultants, fabricators, and much more – the Sourcebook became a convenient and well-received guide for the Expo’s attendees.
Hanson attributes their Sourcebook’s success to their marketing plan which combined traditional and social media efforts. “Word of mouth, in today’s high-paced, noisy world, just doesn’t work any more,” said Hanson.
Hanson noted how MagCloud “is so easy to use” for both their team and customers. Pointing out the speed and ease of uploading their digital files to MagCloud’s timely support, Hanson advised new MagCloud publishers to “test, test, test and give yourself plenty of time to get things right as well.” The Expo team also loved how easy it was to integrate the Sourcebook with iPad. “[Our readers] were very impressed and the quality is wonderful.”
If you love the outdoors and are always on the lookout for adventures that await in the unknown corners of the world, you can also own the inaugural issue of Overland Sourcebook for $13. Overland Expo donates a good portion of their proceeds from the event to support ConserVentures, a program in place to promote the exploration of the planet and conservation of its natural and cultural resources.