Q+A with Merritt Design’s Jennifer Koskinen

No sooner did Jennifer Koskinen begin using MagCloud to showcase her architectural photography work than she found herself designing MagCloud magazines for her clients, too – quickly parlaying her architectural firm into a photography and graphic design boutique. In fact, MagCloud was a source of inspiration for transforming her architectural skills into graphic design skills.

“I love the creativity of designing photographs and then thinking of how to best present them,” Koskinen says. “MagCloud makes it easy and affordable to experiment with design ideas and try new things.”

  How did your architecture work lead to your new career in photography?

Jennifer Koskinen I fell in love with photography when I got my first camera in the eighth grade. But I’d never considered working as a photographer. I pursued a career in architecture, instead.

After a few years of design work, my firm hired me to shoot scouting photos of one of our projects in pursuit of publication. So I submitted my photographs to a magazine, thinking they’d send their own photographer to reshoot them.

The magazine loved what I sent and wanted to publish them. It was just the validation I needed to start shooting more, and soon I realized that I felt more creative photographing architecture than designing it. I absolutely love photography! It’s hard to believe that I get to do this for a living!

  How did MagCloud inspire you in your graphic design business?

JK I started creating my own magazines with MagCloud to give to existing and potential clients. Everyone loved them, right from the start, and wanted me to design magazines for them, too. I’ve created eight MagCloud magazines so far for other architects, builders, chefs, jewelry designers and so forth, with two more in the works. My clients in turn use the magazines to market their work, which makes for fabulous co-marketing for all of us!

  How did you get started publishing through MagCloud?

JK I’d been interested in self-publishing in general, but could find solutions only for books. When I came across MagCloud, I was immediately excited. The first thing I designed was a magazine for my architectural photography. The magazine format was intriguing, so I even wrote stories and included advertisements for some of my clients.

  How has MagCloud made a difference?

JK Next to my website, distributing my MagCloud magazines to potential clients is the most important thing I can do to attract business. I love the reaction that I get from people when I hand them out. People visibly respond to something they can hold in their hands and flip through at their own pace. I see them feel the paper and the weight of it. The pages hold the color so well. It’s one thing to see my images on a computer monitor – it’s nice to see them in print, too.

There’s nothing else out there that beats the quality and the price point better than these magazines. They’re invaluable, and they give my business credibility. There’s no doubt that my sales have dramatically increased because of MagCloud.

  What tips would you give to someone new to self-publishing?

JK Dive in. When I set out to design something, I look at things I love, study graphical trends, fonts, proportions – even white space and how it’s used. It’s really fun to play with, and MagCloud’s templates make everything so easy. I recommend studying what you like and then creating something that’s your own, including things you’ve noticed and like in other people’s designs. Have fun and try things you’ve never done.

  If your publication were a superhero, who would it be?

JK Pixelgirl! She’s a stylish superhero who can fly – cameras in tow – from location to location, harnessing her amazing powers of composition and her ability to capture the most dynamic subjects in the most beautiful light. And she gets home in time to cook dinner for her son!

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Categories: Publisher Spotlight

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2 Comments on “Q+A with Merritt Design’s Jennifer Koskinen”

  1. Rachel klein
    6 Dec 2012 at 11:59 PM #

    I read the q&a and I am very interested in Jennifer’s work. Where does she practice photography?

    • Lauren
      10 Dec 2012 at 4:10 PM #

      Hi Rachel,
      According to Jennifer’s site http://www.merrittdesignphoto.com/:
      Merritt Design Photo is a “Boutique Photography + Design firm specializing in high end Architecture & Interiors, Wedding & Event, Environmnetal Portrait, Culinary, Jewelry, Fine Art + Location Photography. Based in Denver and Telluride, with access to Boulder and the mountain towns of Aspen, Vail and other locations throughout Colorado, New Mexico + the Southwest.”

      I hope that helps!
      -Lauren

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