Twitter, and Facebook, LinkedIn, YouTube etc. are no longer a new-borns. You’ve been talking about them the same way you talk about your 16-year-old nephew – you hold your palm to your knee and say, “I remember when you were this big.” Similarly, the same incentives that worked for your nephew when he was “yay tall” no longer work on the teenage version. It’s the same with social media.

We made a few updates to the MagCloud iPad application in 2012, including support for hyperlinks and the ability to share publications with friends via Facebook, Twitter or Email from inside the app. Check out our new video to see the features of the updated app in action.

MagCloud just got a bit more social with our expanded sharing functionality. You can now like, tweet, pin, and share your favorite print and digital publications from our website, within the web-based viewer or via the updated iPad app. We’ve also given our storefront a pretty little facelift making it easier to discover, read and buy MagCloud publications.

We are celebrating our 4th birthday with 4 days of flash sales! Starting today (July 11th) through Saturday (July 14th) we’ll be having one two-hour sale per day. Each day we will announce when the sales will begin and on our Facebook page, via Twitter and on our Google+ page.

So today, we’re excited to announce our latest online presence, Publisher’s Corner on LinkedIn. This LinkedIn Group was created to act as an additional resource for the MagCloud community. On the Discussions tab, you can share everything from your thoughts on the latest trends in digital- and print-publishing, to the design tips you find indispensable, to your distribution strategy. The Promotions tab can be used to share information about webinars, trainings and other promotions the community might find beneficial. There is even a place to list job openings and discuss opportunities you’ve heard about but want insight from other publishers and group members before pursuing.

Entering the world of social media can feel overwhelming at times. The networks and technology are changing on an ongoing basis and there are many opinions about what works best to engage with your audience. There are two things you CAN be sure of, YOU know your readers better than anyone else and your readership is involved in social networking in some capacity. So, if you’re ready to jump into the online world of social media and engage with your readers, here are a few simple steps to get you on the right path.