To Serif or Sans Serif? Typefaces Make A Difference
Typography is the cornerstone of graphic design. It’s what brings character to your magazine, catalog, brochure or zine. It should never be overlooked or left to the end of your project. Typography should be considered during initial design phases and should be allowed to impact your layout and image choices. Why is it so important? Because the typography you choose sets the tone for your readers. It helps you tell your story in a way that an image (or even your copy) can’t.

