I love when January comes and I can take a moment to dream up new strategies for my small business in the coming year. For 2012, I made a decision to crank things up a notch with a new creative marketing strategy for my wedding photography business, which had previously been promoted solely “word of mouth.” I had used MagCloud before and knew that it offered an excellent solution to get started with a custom-designed, high impact product that I could print affordably enough to leave after meetings with wedding coordinators, and even send to begin a dialogue and make a lasting impression with potential clients.
For my first Weddings issue, MagCloud’s format, quality and great price-point give me ample space to share insights into my personal approach to wedding photography; what clients can expect from the experience of working together; some information about packages; and finally, plenty of space for rich color photographs to jump off the pages. Because I can design the whole issue myself, it is the perfect product to give a sense of my personality and style — hopefully enough to inspire people to want to learn more!
I am proud to share this gorgeous, stand-out marketing piece with potential clients; in the first few showings alone, the response has been overwhelming! I’m so excited to be working with MagCloud and I already can’t wait to create my next magazines!
Jennifer Koskinen, Owner/Photographer, Merritt Design Photo