Getting Your Members on the Same Page

Community organizations, non-profits and student groups all work hard to build a strong member base that understands and spreads their mission. From new member materials to monthly newsletters, a clear, well-designed member communications strategy is an important step towards that goal. Thankfully, MagCloud is here to help you achieve that goal. Many groups already publish their materials with MagCloud and we’re excited to show you the high quality work they’re producing. These examples should give you a few ideas about where to focus your materials:

Orange County Orchid Society publishes this monthly newsletter filled with images of the group’s beautiful orchids and to update the group on its members, the latest meeting notes, tips and a few local ads.

American Glass Guild newsletter features a message from the president of the AGG, the latest news on awards and recognition for members and a recap of a recent AGG workshop.

Fort Collins Alumnae Chapter of Delta Delta Delta has several important updates for members such as key upcoming dates, a note from the chapter’s PanHellenic rep, an update on Fall recruitment and plans for several events in the next year.

Alpha Tau Omega Fraternity quarterly publication is a good publication for other Greek organizations to get content tips for. It features a spotlight on outgoing seniors and new members and several editorial pieces from members looking to stretch their writing muscles.

The Pulse is a publication by the Korean American Students of Yale that packs a concise update into six pages including a message from the outgoing board, notes from the most recent board meeting, a look at the top 9 KASY moments of the year and, of course, some funny KASY superlatives. It’s worth noting that each KASY publication is similar in length but the content varies by issue.

Let us know what member communications materials you use to share updates with your members. We want to hear about it

MagCloud’s on LinkedIn

As you may have noticed, we’re hard at work to make sure we’re meeting our community where you already live: Facebook and Twitter. But many of you are also working professionals with a presence on the world’s most popular business networking site, LinkedIn. So today, we’re excited to announce our latest online presence, Publisher’s Corner on LinkedIn. This LinkedIn Group was created to act as an additional resource for the MagCloud community. On the Discussions tab, you can share everything from your thoughts on the latest trends in digital- and print-publishing, to the design tips you find indispensable, to your distribution strategy. The Promotions tab can be used to share information about webinars, trainings and other promotions the community might find beneficial. There is even a place to list job openings and discuss opportunities you’ve heard about but want insight from other publishers and group members before pursuing.

We invite you to participate in any ongoing discussions or start one of your own. Connect with other members of the community and trade industry news. LinkedIn is an ideal venue for meeting others in your professional field, and we hope Publisher’s Corner will generate stimulating discussions to the benefit each of you. On that note, you will gain the most from this Group if other influencers throughout our industry join the conversation. Feel free to share the Group with your LinkedIn network and help us build a solid community of digital- and print-publishing professionals.

We hope you’ll visit soon and often. The MagCloud team looks forward to engaging in some great conversations with you.  See you there!