To Serif or Sans Serif? Typefaces Make A Difference

Typography is the cornerstone of graphic design. It’s what brings character to your magazine, catalog, brochure or newsletter. It should never be overlooked or left to the end of your project. Typography should be considered during initial design phases and should be allowed to impact your layout and image choices. Why is it so important? Because the typography you choose sets the tone for your readers. It helps you tell your story in a way that an image (or even your copy) can’t.

Being fans of infographics, we came across this little gem recently which has generated quite a bit of conversation in the office. It’s sort of an ABC guide to typography which has also sparked interest on our Facebook and Twitter channels. The MagCloud community is clamoring for typography tips so we thought we reiterate these 4 professional tips from the Noodlor infographic:

1. Limit yourself to a maximum of 3 well contrasting typefaces.

2. 95% of graphic design is typography. Treat it well!

3. First, start off on paper, then move on to your computer!

4. When you’re stuck…discard old ideas and start fresh!

Still need convincing? Check out this video from typographer and graphic designer Erik Spiekermann. He breaks down the elements of typography and explains what makes it such a key part of any design.

Erik Spiekermann – Putting Back the Face into Typeface from Gestalten on Vimeo.

Also check out our recent blog post on Typeface Do’s and Don’ts for additional insight in how best to use typefaces in your next portfolio, magazine, brochure or other print project.

Share your thoughts on the art of typography as a comment below. Is it something you spend a lot of time on when designing your MagCloud publication?

One thought on “To Serif or Sans Serif? Typefaces Make A Difference

  1. Jane Crandal 8 Sep 2011 / 10:43 AM

    We are just starting to experiment with type as a way to show that the content is from a user rather than written by an editor in our magazine.

    Since we have over 60 pages of letters, articles and cartoons each month, developing a format has been an ongoing evolution.

    Feedback on the Pony Pals Magazine would be appreciated!


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