When it Comes to Catalogs, Content is King

Over the past few weeks, we’ve shared tips and templates to help design your catalog for MagCloud. Today we discuss catalog content, and a few best practices to keep in mind when selecting your content.

First up, images. As they say, a picture is worth a thousand words, and you want the images you select for your catalog to speak highly of your products and services. Therefore, make sure you select high quality images for your publication (we recommend 300 dpi for printed publications), and that each image highlights the product or service you’re hoping to sell. Mixing up stand-alone product images with lifestyle imagery is a great way to offer more visual interest for the reader, just be sure that the products remain the focus regardless of the image style you select.

And where are images more prominent than on your catalog cover.  Catalog covers are critical in quickly grabbing your customer’s attention and getting them to open your publication.  MultiChannel Merchant recently published a great article discussing the key strategies in designing an effective catalog cover, which include relevance, emotion, drama and differentiaton.

Next, let’s talk about text. If you look at a lot of mainstream catalogs, you’ll notice that text is used only for detailed descriptions of the products and services being featured, but also as brief call out quotes and titles. Using text features like this help attract the reader’s attention and interest, and can be a great way to encourage the reader to linger over your catalog longer. It’s also a great opportunity to call out more marketable features of the products and services you are hoping to sell.

Similarly, smaller paragraphs of text are great for providing descriptions of your products and services, just be sure you don’t overwhelm your reader with too much text. You will want to include enough text to get your point across, but not so much that your customer loses interest halfway though.

Finally, just as important as the text and image content is how it is arranged. Since catalogs are complex by nature, it’s important to keep your content organized and clean. Having a table of contents and creating sections in your catalog can be a great way to break up a large amount of content. Also, as we’ve discussed before, using white space to break up your content is a great way to keep the focus on the products and services you’re hoping to highlight.

If you’re looking for more ideas and inspiration, check out Slodive’s 25 Best Catalog Design Inspirations.

Have any other tips to share from your own catalog creation experience? Share them in the comments below!

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