Publisher's Corner

Toronto-based graphic designer Alyssa Yuhas specializes in branding and online design for a variety of clients across North America. But she’s never forgotten her longtime love for print magazines and the thought of working for one.

When she discovered MagCloud, she realized right away that she could publish a magazine of her own. So in 2008, after “months of planning, days of designing, hours of procrastinating (sometimes you just have to) and minutes of pacing,” Yuhas excitedly launched We Like We Love.

  Tell us about We Like We Love.

Alyssa Yuhas WLWL is exactly what the title says – we share the things we like and love. We showcase people who are passionate about their contributions to the worlds of lifestyle, fashion, arts and culture. If you’re passionate and excited about what you’re doing, we want to tell your story.

  Why print and not just online?

AY I’ve always been really interested in magazines – I’ve loved them since I was little. I love the physicality of holding a magazine and flipping through the pages. Online is awesome, but I really wanted the physical object. When it’s in print, people are excited to get involved in it.

  How has your MagCloud publication improved your business?

AY It has given me some great exposure, and we’ve been able to participate in several communitywide events because of the magazine. Plus, it adds credibility to my graphic design business. Potential clients see my name on the masthead, and that’s brought a lot of new work and contacts.

  How has publishing a magazine changed for you in the past five years?

AY We watch our Google Analytics and our MagCloud statistics – and we’re excited to see that the magazine keeps growing and growing. In fact, the MagCloud views of our magazine have increased by 158 percent since our first issue.

We hear from people every day, and we’re getting more and more contributors from all over the world. I think our quality is improving, and people see that we publish on a consistent basis. Establishing that longevity has been fantastic – it helps us earn our readers’ trust.

  How did you get started with publishing through MagCloud?

AY I can’t remember how I found MagCloud but I definitely remember thinking, “This is the best thing ever!”

WLWL is really well printed and gorgeously bound. And now we have new size and binding options. It’s so cool that print on demand is now possible for anyone at a very low cost. Anyone can start a magazine now.

  What tips would you give to someone new to self-publishing?

AY Focus on both design and content. It’s important that your magazine be visually appealing and exciting, and also that people will delve into the stories. You need to strike that balance.

  If you were stranded on a desert island, which books would you want with you?

AY The Chronicles of Narnia series. That was my favorite as a kid. The language and visuals are beautiful. I could reread them over and over again.