Under the Gum Tree: A Literary Magazine

For 10 years, Under the Gum Tree has offered writers and artists around the world a place to tell their truth. So often, even our most personal work is shaped by the expectations of others. But on the pages of this micro-magazine, contributors are encouraged to ‘tell stories without shame’ through the mediums of creative nonfiction and visual art. Each edition comprises personal essays, photo essays, and artwork, and with over 30 back issues available, there’s plenty to explore. We caught up with founder and editor, Janna Marlies Maron to learn all we could about this unique publication.

The tagline for Under the Gum Tree, ‘Tell stories without shame’, feels very empowering. Where did this phrase come from? In your experience, what prevents people from telling real stories without shame?

Telling stories without shame grew out of my own experience. In my twenties and early thirties I really struggled with my own sense of self and identity, trying to figure out who I was on my own, separate from how I had been raised. Writing about my experiences, turning them into something beautiful, separate from myself, was integral to my own healing. I experienced first hand the healing power of writing about and sharing my personal story, and I wanted to provide an outlet for others to do the same. 

You describe Under the Gum Tree as a micro-magazine. Could you tell us more about the key features of this format and why it felt right for your publication?

Micro-magazine is less about the format and more about the size of our audience and operating budget. We’re not a commercial magazine and we never will be. We don’t have ads or sponsors, and we serve a small, dedicated audience. These decisions made sense for the type of magazine Under the Gum Tree is because I want the visual and literary art to be front and center, free from distraction. I want to produce a magazine with a high production quality in terms of paper, full color, a glossy cover, that elevates the way the art is presented in our pages. Decisions like these are not always possible at larger publications, where editors have to worry about the bottom line. 

How do you compose each edition of the magazine? Do you try to include pieces with a similar theme? Do the pieces included in each issue need to complement each other? 

We’re a literary magazine first and foremost, and in the literary world writers submit their work to be considered for publication. So we accept submissions and our team of volunteer readers and editors reviews everything in the queue. From there, we make decisions about what to include in each issue based on what we have accepted. We don’t do themes, but we do have themed departments in each issue. Some of our departments include Sound Track (music), Fork and Spoon (food), Stomping Ground (growing up), Those Who Wander (travel), 24 Frames (film). These departments are for personal stories exploring how the different theme or focus affects our lives, shapes us into who we are (not reviews or critique).  

We also include two visual artists every issue: one featured on the cover and interior pages between stories, and one photographer with a photo essay. With the magazine being published quarterly, we usually try to select art for each issue that evokes the mood or tone of the season. 

How did your team of designers, illustrators, and writers find each other?

This magazine would not exist without our amazing volunteer staff. I started with just a few friends who I recruited to help me, and Robin Martin, my managing editor has been with me since the beginning. Others on the team have found us thorough Craigslist ads, Instagram, or writing conferences. Sometimes we recruit, but other times people reach out to ask about getting involved. I’ve been very lucky to have the opportunity to work with such talented people, all of whom seem to find us at just the right time.

You’ve been publishing with MagCloud for nearly 10 years. What is it about the platform that works well for Under the Gum Tree?

When I first started the magazine, I used MagCloud exclusively for our print version. It was an easy and cost effective way for me to do smaller print runs. I think the first issue I printed maybe 40 copies, which is unheard of with traditional printers. These days I do a larger print run with a printer to fulfill subscriptions and our small newsstand distribution, but MagCloud serves as our point of sale for individual print copies. It’s the perfect solution for us because I don’t have to keep inventory on hand or fulfill individual orders myself. The idea that a single issue can be purchased, printed, and sent directly to the customer is a dream. It saves me so much time, and I’ve always been impressed with the print quality as well. 

What advice would you give someone who wants to publish their own micro magazine? What do you wish you’d known when you started?

This is a hard question for me to answer because if I had known when I started how much work publishing a magazine would be, I probably wouldn’t have done it! But I’m the type of person who sets her mind to something, figures things out along the way, and recruits all the help I can get. I started the magazine to see how it would go, and I honestly had no idea that I’d still be publishing it 10 years later.

In a time when content is so readily available online, why do you think printed collections like Under the Gum Tree are still so highly valued and coveted? 

Because it’s gorgeous. When I started the magazine I assumed that people would subscribe and buy the digital version—it’s cheaper, more accessible, less clutter, etc. But every year I am more and more surprised that people consistently choose the print version over the digital. It’s a tactile experience, with the gloss of the full-color art, the thickness of the paper—the print version offers a way for readers to engage with the art, adding beauty to their everyday life when it’s displayed on their coffee tables or bookshelves. 

Each edition of Under the Gum Tree offers an abundance of thought-provoking inspiration. Where do you look for personal and artistic inspiration? 

I’m inspired by stories, both listening and reading. That includes a good podcast, hearing an author read her work, socializing with friends. That includes reading published books, client manuscripts, the submission queue. Regardless of the story, I’m constantly in awe of and inspired by learning from others, how we all continue to wrestle with, process, and overcome the struggles we face in life.

How do your roles as an editor, author, podcast host, and coach overlap and complement each other? 

Everything I do is in support of telling and sharing true personal stories. I do this work by publishing the magazine, featuring writers on my podcast, and working with authors as an editor and coach to help them finish their book manuscripts. I believe in the healing power of personal storytelling, and the world needs more of us to share ourselves with each other. My work is in service of that purpose. 

Check out the Spring 2021 issue of Under the Gum Tree and explore over 30 more editions.

MagCloud: More than just magazine

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I first heard about Magcloud in a hotel lobby in Atlanta during a photography conference. A young photographer created a serial portfolio of sorts using the Magcloud magazine, and when he placed the publication on the table in front of me my first thought was “That is a real magazine.” I was instantly hooked, flew home and built my own Magcloud series. For those of you who don’t know, or those who didn’t grow up thinking about photography, the magazine holds a special place in the heart of most image-makers. As young photographers we dreamt of seeing our images on the pages of the big magazines. A cover was beyond comprehension.

Over the years I’ve made many different Magcloud magazines. I’ve created issues to sell, others to promote and others for fun, but Magcloud is far more than magazine. The platform offers a diverse range of publication from the flyer and pamphlet size piece to a wire-bound, 11×14 tabloid style publication and even a poster if I find the need. They also make two of my all time favorite trim sizes. The digest, a 5.25×8.25 in portrait or landscape, as well as an 8×8 square. As a storyteller, retired journalist and residual photographer these two pieces, combined with magazine, keep me very, very happy.

MTMshifter

Digest is the perfect size for a mailer or promotional piece, but also plenty nice enough for a small run, art publication or something to sell as a compliment to a larger book or magazine. The one you see here details my website and the range of work you would find if you visited the site. I buy stacks of these then hand them out to people I find inspiring or those I want to collaborate with.

The 8×8 square is a perfect, modern format. I don’t know about you, but the vast majority of images I make with my mobile phone are in the square format. Plus, I’m still a diehard Hasselblad user, so all my portrait work is square format, which lends itself perfectly to the 8×8.

Both of these formats offer saddle stich or perfect bind, discounts for volume and both domestic and international shipping. And remember, with print-on-demand you only need to order one at a time, so experiment, test, tinker and see what format fits you best.

-Dan Milnor

MTMbook

Hats Off to Dads and Grads

It goes without saying that June is an exciting time for most. Midway through the year, it signals the start of summer and encompasses both freedom for grads and family fun for dads. If you’re in the market for a unique way to celebrate either one, you can use MagCloud to do last-minute shopping for Dad or commemorate your grad’s past as they look toward the future.

Ideas to Brighten Dad’s Day:

Print and Digital Indie Magazines

If your dad happens to be a jack of all trades, chances are we have the mags to match. Whether he likes cars, technology, sports, or travel, we carry print and digital publications that make reading a more pleasant pastime.

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Custom Recipe Book

You don’t get between a guy and his grill, unless you have a cookbook. Put together his go-to recipes in a custom recipe book. We have the perfect recipe for a successful cookbook, should you need it!

 

Great Gifts for Eager Grads:

photobook1Photobooks for Friends

Since the change that accompanies graduation can be bittersweet, you can create a photobook to commemorate the past years before your grad takes a step in their new direction. The MagCloud Digest product is perfect for displaying full color photographs in a compact layout.

 

Custom Thank You Notes

If you found yourself in a pile of celebratory send-off gifts, you can give thanks with custom thank you cards. Our single sheet Flyers in the smaller Digest size are printed on a cover stock that that fits  perfectly into A9 envelopes and makes them ideal for using as flat notecards. Get started with our Software-Specific Instruction Packages.

Print and Digital Portfolio

Much to our delight, some grads will be on the hunt for careers as artists, designers, writers and publishers. For those of you, MagCloud’s print-on-demand features include quality printed portfolios at an affordable price, with a variety of sizes and binding options and an optional number of copies. With our Ship to Group feature, you can even send copies of your portfolio directly to an address list of potential employers.

 

No matter what or whom you’re celebrating this summer, MagCloud wants to help you wish them a warm congratulations and a happy Father’s Day!

 

Recommended reading:

MagCloud for Graduation Memories

Let’s Give It Up For Our Dads

A Father’s Day photo book just for him

Celebrate their achievement with a graduation photo book

A Recipe for a Successful Cookbook

In the United States, the arrival of June brings with it National Barbeque Month. Primarily, it means three things: warm weather, fun festivals, and great grilling.

As the days get longer and you begin gathering around the outdoor barbeque, you also get a chance to show off your best recipes. If you’re a cook yourself, you know that presentation is as important as the flavor itself. So why not present your culinary chops in the best way possible?

You can put your favorite recipes to work for you and your guests, or collaborate with your friends and family for a cookbook worth keeping – and, despite the temperature, you don’t even have to break a sweat.

With our Microsoft Word Templates, you can customize colors, fonts and more just by following our Word template tips. If you select “US Letter Borderless” as the paper type in your page set-up, your cookbook will be ready to print via MagCloud.

If Word isn’t included in your summer style, you can also try your hand at our cookbook templates for Adobe InDesign and Apple Pages for designing your own barbecue cookbook.

zestIn the rare event that you haven’t already found yourself surrounded by appetizing inspiration, we might suggest browsing our selections from other grill-savvy MagCloud publishers, like ZEST: Food, Drinks & Entertaining.

 

Recommended reading:

Create a Beautiful Recipe Book with iWork Pages

Easy Custom Cookbooks with Microsoft Word

Cooking-up a Recipe Book with MagCloud

Free the Cookbook

How to make a cookbook—a delicious gift for everyone

Spring Snapshots: Making Your Photography Bloom

Image Courtesy American Meadows
Image Courtesy of American Meadows

For many, spring is the light at the end of the winter tunnel. Yet for photographers, it is the light at the end of the lens that makes spring most welcome. We find ourselves drawn to the season’s bright colors and warming up to the wanderlust that takes over the coming months.

Whether publishing a photography book or a travel magazine, spring deserves its own place on the page. Especially in an increasingly digital space, we know that outstanding content is best accompanied by outstanding imagery.

In order to do your wanderings justice, it’s important to strengthen the foundation of your photography beforehand. Pack your rucksack full of handy tips and tricks, like those included below, and then go on. Indulge your senses in all that the new seasons have to offer. When you return, share some of it with your readers.

If you’re already out the door, you’ll find a few tips to get you started below. We hope you enjoy these handy tips and links.

  • Get close to the scenery. It was Robert Capa who said, “If your photographs aren’t good enough, you’re not close enough.”
  • Leverage the light. Use golden hours like early morning, late afternoon or early evening for the most dramatic effects.
  • Speaking of lighting, watch your white balance. Compliment the natural beauty by turning off your camera’s white balance for the truest, clearest color.
  • Dress for the occasion. Pack on the layers for changing temps, but don’t pack so much you can’t enjoy your journey.
  • Get back to the basics. The Rule of Thirds never goes out of style, so align your subject along the intersections of nine equal squares within the frame for more drama.

For further inspiration:

OneLight Field Guide: A field guide to complement the accessories in your camera bag and make the most of whatever light you may find yourself in.

Composition Rules: A short review of composition rules to help you make better photos.

Fine Art Photography: Eye on Fine Art Photography’s Spring Issue features inspiring photography of places like Wakulla Springs, Yosemite, flower fields of Carlsbad and beyond.

Denim+Grace: Denim+Grace is a Photography Magazine created for Photographers and filled with content from leading artists in the industry.

Digital Compact Photography: A must have magazine, if you are using a compact digital camera and not an SLR. Full of hints and tips, for learning to take the perfect photo using a compact digital camera.

The Canon Spectrum: This magazine gives DSLR camera users a little bit of information on the different lenses that one should use for each kind of photography subject as well as recommendation of a wide price range of recommended lenses.

 

Recommended Reading:

Summer Wanderlust

Travel Photo Tips and Tricks

Q+A with Professional Photographer James Worrell

Celebrate Camera Day

Tour de France: Ride along with Niche Publications

Yesterday marked the finale for the 100th Tour de France. Chris Froome raced by throngs of cheering fans along the Champs-Elysees to finish first. The race has gained a lot of attention and fans in its 100 year tenure, and every year it continues to gain more advocates. While the Tour drives dialogue and content on cycling in the media during the 23-day span, but what about the rest of the year?

With the advent of self-publishing services, niche publications have continued to grow as people discover publications that focus on their specialized interests. Self-publishing with MagCloud has made it easier for creators to kick it up a few gears and distribute in-depth content easily, and for readers to read it on any device, at any time. Specialized publications allow readers to access their favorite topics without having to filter through other content while also connecting with a community of like-minded enthusiasts.

Are you spinning for more cycling publications? Take a look at these magazines published with MagCloud.

  1. XXC Magazine has been publishing on MagCloud since 2009. The mountain biking magazine features race coverage, dynamic pictures and key interviews. Since MagCloud doesn’t have minimum print runs, XXC is able to publish content on their schedule and provide readers with print copies on demand.
  2. Ryan Hosler published his book, “Bay Area Bike Rides,” in 1990. Since then, Hosler has created some great biking content with MagCloud. One of his touring magazines, Mount Hamilton by Bike, provides a road history, memorable trails and other great content for tourists looking to cycle in the San Jose area.  He has also published calendars of photos from his rides and a collection of short stories for children.
  3. Last June, Photo Synthesis came out with a special edition of their magazine about the Metropolis, IL Superman Bicycle ride. The edition highlights some participants and activities associated with the ride through pictures.

The Tour de France is a great opportunity to watch a community celebrate a shared passion. Whatever your niche may be, hit the road to success by tapping into your target market and providing high-quality material. Great content will increase your brand recognition and grow your business, while allowing you to share what you love with others who love it too!

Now that you’re geared up to share your unique content, here are some suggestions to get you started on publishing for your niche:

Q&A with Erika Pitera and Lynne Webb of ZEST Magazine

Q-and-A-Series-header-ZESTBack in 2008, when mother-daughter duo Lynne Webb and Erika Pitera launched their recipe and food blog MyGourmetConnection.com, becoming magazine publishers was not on their radar.   The blog offered a wide variety of recipes with a particular focus on creating simple and delicious everyday meals – the kind you can easily make on a weeknight after coming home from work. As the website grew in size and popularity, and as the digital magazine trend gained momentum, they began looking for a way to highlight their special holiday and celebration recipes and menus. A seasonal magazine with a focus on entertaining would be the perfect companion to MyGourmetConnection.   Both Erika and Lynne have graphic design backgrounds, and it seemed like a terrific way to bring specialized content to their audience in a new, accessible and aesthetic format. And so ZEST was born in the early part of 2011.   We asked Erika and Lynne to share their insights and lessons learned in the world of print and digital publishing.

Zest Past Issues

What got you started publishing through MagCloud?

Erika & Lynne When we started ZEST in summer of 2011, we were publishing in digital format only. The service we were using worked well enough, but we’re always looking to improve and expand our options. When we found the MagCloud platform, we were attracted by the high-resolution capabilities it offered. Erika’s husband Tom is a professional photographer, and he works with us on all the shoots for ZEST. Between the amount of work we put into styling the food and table decor, and the professional quality of Tom’s photos, we want our work to be displayed at its absolute best, and we love the way ZEST looks on MagCloud.

What was the biggest challenge you faced when you made the transition from bloggers to magazine publishers?

E&L First, finding a platform with an interface that worked smoothly and easily for our readers required some trial and error, and we ended up experimenting with a few before settling on MagCloud. The bigger challenge, however, was determining how to present this new format to our existing audience in a way that was simple and appealing. We’ve found that showcasing snippets of content from each new issue on both the magazine website and MyGourmetConnection is an effective way of introducing people to the format and attracting new readers.

Why print and not just digital?zest-and-ipad

E&L We were thrilled to be able to order printed copies of ZEST through MagCloud. Printing wasn’t on our minds when we first started ZEST, but now that we’ve gotten a few issues printed, we plan to utilize the service more in order to help our audience on MyGourmetConnection discover the magazine. It’s amazing how with just a few tweaks you can create a single publication that looks great in both digital and print formats.

What’s your favorite feature on MagCloud?

E&L From the publisher standpoint, we really like the upload tool on MagCloud. It works flawlessly and makes it easy for you to spot any errors in your layout that could result in a less-than-satisfactory printed copy. Armed with this information you can correct the problem, upload again and be certain that your publication will print the way you want it to. From the consumer standpoint, we like the shop. It’s well organized, the search works well and it gives us an opportunity to discover some great reading from other small, independent publishers like ourselves.

What tips do you have for someone new to self-publishing?

E&L It’s important to have a plan laid out for your publication – whatever type it is. You should have a good idea how many photos you’ll need, a logical order in mind for the various features and a relatively uniform look throughout the publication. Keep your goals within reason and if you’re working within a time frame, allow yourself enough time to complete the job without rushing.

If you could invite anyone (living or dead) over for a casual dinner who would it be and what would you serve them?

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E&L Julia Child, of course! She was and always will be a wonderful inspiration – not just from a culinary standpoint, but as a symbol of what women are capable of achieving. We share her love of good food and the process of creating it, and that approach makes what we do seem a lot less like work. As far as what we’d serve for dinner – it would have to be a few of the Hungarian recipes that have been handed down in our family for several generations. Family recipes are part of who you are and probably some of the best in any home cook’s repertoire.

Celebrate Camera Day

iStock_000018371321SmallerHappy Camera Day! There’s no better time than the present to get inspired to publish your own photography creation or cruise over to the MagCloud Shop and check out some amazing photography magazines.

In honor of National Camera Day, we’re highlighting a few of our favorite photography-centric blog posts and some great publications on MagCloud dedicated to photography in all of its forms. Whether you’re a mommy-tog, a professional wedding or portrait photographer, a hobbyist or just a fan of beautiful imagery, you’re sure to find cool ways to use MagCloud or a publication in the Photography category that fits your interest.

Turn your photos into something amazing

Don’t let those photos just sit on your hard drive–they deserve to be in print. To help get you inspired check out some of our past blog posts about using your photographs for unique MagCloud projects:

Still needing some inspiration? Check out our Q&A with photographer Holli True.

Discover Photography Publications on MagCloud

Denim+GraceDenim + Grace

Denim+Grace is a Photography Magazine created for Photographers. The encore issue contains 94 pages of marketing, branding, posing and inspiration. With artists working in genres ranging from weddings to boudoir, children to seniors, and even iPhoneography- there’s sure to be something inspiring and enlightening for even the seasoned artist. Beyond our featured photographer articles and artist pictorials, the June 2013 issue includes an inside look at a new studio, a first-hand experience from an NYC Workshop with Sue Bryce, the highs & lows of being a business owner and so much more!


Lemonade and LensesLemonade & Lenses

Lemonade and Lenses’ second annual senior issue. Featuring Articles by Angela Richardson, Meg Borders, Brittney Zambrowicz, Amanda Holloway, Kalyn Yeager and Leslie Kerrigan.


moziMozi Magazine

Now available, Mozi Magazine’s Wedding Issue! This beautiful new issue is loaded with astounding imagery and inspirational content from some of the industry’s most admired artists, including Simply Bloom, Ben Sasso, Bobbi+Mike, Julie Paisley, Zach and Jody Gray, Totally Rad Actions, Design Aglow, Fotofafa, and more.


seniors style guideSenior Style Guide

Senior Style Guide Magazine Issue 5 features educational articles from Lindsay Horn, Brittni Shroeder, Kody Hadja, Andi Artze, Stephanie Newbold, Kristen Weigel, Feuza Reis, Lexi Vornberg and Addie Gibbons.


dcist exposedDCist Exposed

DCist Exposed is the Exhibition Program for the 2013 DCist Exposed Photography Show.


Lost FreedomLost Freedom

Lost Freedom is an inspirational magazine featuring young and inspiring photographers, writers, and artists.


What’s your favorite photography publication on MagCloud? Share it with us in the comments!

Hot Reads for Car Enthusiasts

In honor of this weekend’s Indianapolis 500, we’re highlighting a few of the publications on MagCloud dedicated to cars of all shapes, sizes and speeds. Whether your interest is electric vehicles or race cars, vintage collectibles or kit cars, you’re sure to find a publication in the Autos & Cycles category that fits your interest. And if you don’t, you can always create one yourself!

Speed News May 2013NASA Speed News Magazine

Speed News is the official publication of the National Auto Sport Association. The May 2013 issue presents a primer on racing driver fitness, with exercises designed specifically for racers, as well as tips for eating right on and before race day. The issue also details the ins and outs of aerodynamic devices and what they do on a racecar, highlights the art and science of passing, and describes a step-by-step installation of a halon fire system.


FJC Magazine April 2013FJC Magazine

FJC Magazine is dedicated to Toyota FJ Cruisers. Their quarterly issues cover performance, modifications, product reviews, trip reports, and FJ Cruiser related events. In the April 2013 issue, they test drive their new Manley Explore Off Road Trailer, Paul from Last Great Road Trip tells his Baja Story, a Maya Rally FJ Cruiser, and a few new installs.


Performance TunerPerformance Tuner Magazine

Performance Tuner Magazine is a magazine written by import enthusiasts for import enthusiasts. They cover all makes and models of import cars, import shops, import culture and import events.


True Grip March 2013True Grip

True Grip is the quarterly magazine of the Subaru Impreza Drivers Club (SIDC). Each issue is packed with the latest club news, members articles, event features, product reviews, reader’s rides, technical advice & reports on all things Subaru – particularly the Impreza! The March 2013 issue looks at Subaru UK’s announcement in December that they had imported their final Impreza. The internet has been abuzz with rumors and speculation ever since so in this issue True Grip asks, is this the result of market pressures or has the death chime tolled – is now the time to say ‘sayonara’ to Subaru in the UK?


Muscle Car MilestonesMuscle Car Milestones

AutoTrader Classics continues the MileStones tradition with a focus on the most American of automotive traditions…the muscle car! This publication celebrates a time when automakers were busy finding new ways to shoehorn big horsepower into normal cars, all while keeping ahead of each other. These were the machines that powered a generation of gearheads and launched the horsepower wars!


Custom Vanner Issue 6Custom Vanner Magazine

Custom Vanner Magazine is a magazine about custom vans, published by a member of the Bluegrass Vanners Of Louisville. The most recent issue features DIY builds, including two in-depth how to articles on fiberglass and collision repair, an article on Deez crew van shop in Japan, and more.


Tacoma Magazine March 2013Tacoma Magazine

From the publishers of FJC Magazine, Tacoma Magazine is dedicated to all things related to the Toyota Tacoma. In the March 2013 issue Kurt Williams from Cruiser Outfitters begins his retrospective on his first gen Taco build, Jim installed an iPad Mini in his truck, the long-awaited hidden winch mount article is here, Bob finished his snorkel install, Wyatt concludes his 2WD to 4WD Tacoma Conversion. In addition, there’s something new from Stay the Trail, a couple of great New & Noteworthy items and Jim has an update on his Discount Tire wheels & tires.


Rallycross WorldRallycross World

Rallycross World is a monthly publication that reviews the news and events of the month past and offers in-depth reporting and analysis as well as top class photography covering current issues in the sport of Rallycross. Their most recent issue covers the launch of the 2013 FIA Rallycross Championship and has the first part of their unrivaled review of the 2012 European season.


Chevrolet DriverChevrolet Driver

Chevrolet Driver is a new enthusiast publication for Chevy lovers. Their premiere issue features a cover story on the return of the Chevy Stingray, and has a retrospective of 95 years of Chevy trucks.


Automotive TravelerAutomotive Traveler

Automotive Traveler includes anthologies of automotive and travel features. Their most recent issue focused on the 2013 Amelia Island Concours d’Elegance.


KustomKustom & Hot Rod Models

Kustom & Hot Rod Models magazine has been called the best model car magazine by some in the scale model industry and Kustom Kulture world. In the most recent issue, they cover of some of the world’s best scale model car builders.


Prieta Post May 2013Prieta Post

Prieta Post is the monthly newsletter for the Loma Prieta Region of the Porsche Club of America, highlighting upcoming events and member stories.

What’s your favorite automotive publication on MagCloud? Share it with us in the comments!

Q&A with Holli True of Holli True Photography

Q-and-A-Series-header-HolliTrue2The words Young & Free come to mind when you mention the name Holli True, and it’s not just because that’s her business’ tagline. The Oregon-based high school senior portrait photographer manages to keep a free spirit and a young attitude finding inspiration in the teen-world around her. In 2010 the savvy businesswoman decided to specialize her business from general photography to a very specific market: high school senior girls. While it may seem like a small niche, Holli has made a name for herself in the region amongst high school girls and in the photography community worldwide. Over the past two years, she’s begun hosting workshops across the US and has spoken at a number of photography conferences and events. Now she’s furthering her reach with a new magazine, set to launch in May of this year.

How did you get started publishing?

FieldNotes

Holli True When I was planning my first workshop, I decided to create books for each of my attendees. I didn’t want them to have to scribble notes, so I provided each of them with all of the workshop content in a book. Following the first workshop, I received a dozen emails from other photographers that had heard about my workshop book. While they weren’t able to attend my workshop, they wanted to buy my book. I decided to revamp the workshop book and offer it to the public for purchase, calling it Field Notes: Workshop in a Book. Since then, I have also released Body Language: The Pose Book.

What exactly are your Young & Free publications?

HT Traditional studios offer proof books with printed images in a leather album, but I am not a traditional photographer. The Young & Free Look Book is my version of a proof book, in magazine format. Needless to say, it was a huge hit with my clients and got everyone buzzing about my business. While albums tend to be more of an heirloom product, our Young & Free look books are intended to be toted around and shared with their friends.

Q&A-Products

How did Young & Free come about? What inspired you?

HT In 2012, while planning for my senior photography season (which peaks in late summer and fall), I looked at my assortment of products and decided to simplify. I stripped down my products, which used to consist of photo boxes, signature books, mounted prints, gallery prints and more. Having too many options for clients can be overwhelming, so I decided I wanted to focus on a small handful of items–keeping my brand in mind–I ended up with Albums & Metal Gallery Prints. I quickly realized that I was missing one thing: a key product that my clients would love, that would do constant advertising for me. My solution: a Look Book.

I absolutely love looking at designer look books, they are different from magazines, as they are filled with just pictures. I adopted the same format and dedicate the entire look book to my clients, filling all of the pages with their beautiful pictures. It is a unique product that other photographers in my area aren’t offering, which allows us to stand out, while remaining true to our brand.

Tell us about your newest publishing adventure.

HT Earlier this year I joined forces with Heather Dunnigan, of TheaCreative, to create a new magazine publication for photographers called Denim+Grace. As a workshop instructor and business mentor, I am very passionate about teaching and sharing. I was craving a creative outlet and new platform to connect with other photographers in the industry and create something beautiful–a magazine was the natural choice. We are so excited about our premiere issue launching on May 1st, 2013!

BodyLanguage

Why did you choose MagCloud?

HT I have been a dedicated MagCloud user for over a year now. I turn to MagCloud for all of my printing needs in terms of magazines & books, it was a no-brainer for us when it came to Denim+Grace. We absolutely love the print quality, quick turnaround time and impeccable customer service that MagCloud offers. Thank you so much for creating a product that makes our hard work look gorgeous!

How has MagCloud made a difference in your business?

HT I think the biggest difference I have seen in my business because of MagCloud is with my look books. Our Young & Free look books sell themselves, we always have them on hand when we are out and about, which has been a huge marketing piece for us this year.

What software do you use to design your publication? Do you have any special tricks to make it easier or well designed?

HT I am a Photoshop girl, so it’s my go-to for design. Due to the number of look books I had to create, I wanted to make it as simple as possible to get them designed, so I made an assortment of templates that I can mix and match easily. Due to the popularity of the look books, I recently wrote a blog post about how I created them and now offer templates for purchase to anyone looking to create similar publications.

What tips do you have for someone new to self-publishing?

HT Do it! MagCloud makes the entire process a breeze, just commit and go for it! Oh, and before you order a large number of copies, make sure to do a test run, just in case! When you start designing, it’s easy to forget to leave enough cushion on some pages, a simple test can give you peace of mind!

If you were stranded on a desert island, what one book would you want with you?

HT Eclipse by Stephanie Meyer. I am obsessed with the Twilight Saga- Eclipse was my absolute favorite! I could read it and reread it time and time again. I’m not even ashamed to admit it! ;)