You’ve tweaked and edited every page. The final finishing touches are done. Great job! You’re ready to publish. The next step? Generating some sales.
Lots of new (and established!) self-publishers find marketing and promotion the most challenging part of the process. There are so many options and channels to consider, it can be hard to know where to begin. But by focusing on just a few key tools, your marketing strategy will quickly begin to take shape.
3 Essential Marketing Tools For Self-Publishers
1. Author Website
An author website is a digital one-stop shop for your fans and followers. From a single site, you can capture email addresses and build a mailing list, sell your books and magazines, post news and updates, and link visitors to your social media channels. You could also include bonus ‘behind the scenes’ content from or about your project. But above all, your website should introduce readers to you.
What to include
Your website should answer questions such as:
- Why did you make your own book?
- What problem/issue/topic are you tackling?
- How are you uniquely positioned to write this book?
- What will your customers get, and how will they feel when they read your book?
Each page on your site should have a different purpose. The homepage introduces your new book and might include a testimonial or two. The about page shares your story. And a blog provides valuable related content and establishes your authority as an expert in your niche.
Website layout and design tips
- Use clean, uncluttered graphics
- Be consistent with fonts. Use the same fonts the same way. Limit yourself to 2.
- Keep text blocks to 3-4 lines. Avoid large paragraphs.
- Avoid using flashing, loud images, unless you have a very compelling reason to do so
- High-quality imagery and videos can boost engagement
2. Press Release
A press release is a formal announcement sent to media organizations, literary publications, and public forums to notify people about your new book or magazine and generate buzz. It’s a smart way to showcase your project to a new group of influential people that may not be in your address book (journalists, editors, bloggers, publishers, book reviewers, and other industry leaders). If you can catch their eye, they might be willing to spread the word and help expand your audience.
A well crafted press release could lead to interviews, a mention in a newspaper or magazine, blog posts, speaking engagements, or website traffic. And best of all, it’s free!
What to include
The basic job of a press release is to explain what your book or magazine is about and why people should read it. Ask yourself, what makes your project newsworthy? Some possible ideas include: a rare or trending book topic, an intriguing author story, a prestigious literary award, an innovative launch event, a remarkable milestone.
A traditional press release is between 300 to 500 words and is ideally one page. Here’s a sample outline to get you started:
- Author Contact Info
- Publication Date
- Headline
- CITY, STATE, Date
- Body content: The first short paragraph introduces you and your book in a compelling way. The second short paragraph contains a detailed description of the book and its audience (avoid using “I” or “we”). The third brief paragraph may include a quote from a book reviewer or a notable person endorsing the book. The fourth paragraph lists where to buy the book, or launch event details (date, time, location, contact info).
- Cover Photo
- Short Author Bio
3. Pre-Order Campaign
Pre-order book sales are a great way to build momentum ahead of your official book launch.
The period between finishing your book and making it available to buy is the perfect time to launch a pre-sale campaign. (Although you could start even earlier!) As well as stacking up initial orders, a pre-sale campaign means your marketing and promotion strategy kicks off well before your book hits the shelves.
How to boost your pre-order book sales
- Try to make use of all of the marketing channels you have available; posting on social media, an email newsletter, your author website, could you partner with a local bookstore to hold a pre-order event?
- Offer incentives. Bonuses for your early bird fans could include; a guaranteed signed copy of your book, an exclusive excerpt, a sneak peek of a deleted scene, a discount, a charitable donation of their choice, or a shoutout on social media.
When you publish with MagCloud you’ll get your very own digital storefront with a unique URL, the ability to build a subscriber mailing list, and more! Start thinking about your marketing strategy today.
Publisher's Corner 
really helpful
Thank you very much for your valuable time. It is really helpful.
thank you for sharing with us
I am interested in your opinion about my work https://1uptownpokies.com/
Nice Blog, check more party blogs here.
thanks for sharing
独立站
https://www.shopbase.com/zh
thanks https://italianmarathon.com
While surfing on the internet, I am glad to come across your article. I agree with you… online shoe stores must develop their approach to deliver the exact size and style of the footwear. online shoes sale in karachi
Have you shopped at your local Kroger store recently? Your next shopping trip could be free if you provide some feedback and complete the Kroger Customer Satisfaction Survey at the link Krogerstoresfeedback.com.
Kroger is offering the recent customers at their store to complete Kroger Feedback Survey online and get a free entry to the Kroger sweepstakes for a chance to win a $5000 & $100 in Kroger gift card.
website: https://mysurvey.onl/kroger-survey/
thank for your sharing!
https://www.shopbase.com/zh
Thanks for sharing
https://www.entakala.com
https://www.entakala.com/vendor-guide
https://www.entakala.com/catalog/category/view/s/bearing2/id/16/
https://www.entakala.com/catalog/category/view/s/category-group-7/id/18/
https://www.entakala.com/catalog/category/view/s/category-grop-3/id/13/
https://www.entakala.com/catalog/category/view/s/oil/id/14/
https://www.entakala.com/catalog/category/view/s/category-group-6/id/17/
https://www.entakala.com/catalog/category/view/s/category-group-8/id/19/
https://www.entakala.com/catalog/category/view/s/category-group-9/id/20/
https://www.entakala.com/catalog/category/view/s/12/id/49/
https://www.entakala.com/catalog/category/view/s/13/id/50/
https://www.entakala.com/catalog/category/view/s/14/id/52/
https://www.entakala.com/catalog/category/view/s/15/id/53/
https://www.entakala.com/catalog/category/view/s/16/id/54/
https://www.entakala.com/catalog/category/view/s/steel/id/62/
https://www.entakala.com/catalog/category/view/s/product2/id/9/
I am a marketing head. I am also SEO consultant at https://yourlifeforless.com/.
Thank you very much for the cool instructions! I learned a lot of new things!
Thanks for sharing this wonderful blog with us, this is very useful and informative post! Keep it up!
Thank you so much for sharing this one really well defined all peaceful info,I Really like it.
Never heard of MagCloud. Thanks for the tip.
Thank you.Pink Lime Hair Salon and Spa in Downtown Vancouver.Best hair salon in Vancouver. Pink Lime, Your Hair Salon In Vancouver We believe that a salon’s quality is dependent on its team, so we offer our hairdressers room for innovation, creation, and professional growth. Excellent customer service, attention to detail, support and teamwork, is at the heart of our hair salon in Yaletown. As the best hair salon in Vancouver, we have a wide selection of services available to help you feel your absolute best. We deliver extraordinary haircuts, treatments, colour corrections, colour, and styling. click here https://pinklimevc.com/
Thanks you
Website layout and design tips
Use clean, uncluttered graphics
Be consistent with fonts. Use the same fonts the same way. Limit yourself to 2.
Keep text blocks to 3-4 lines. Avoid large paragraphs.
Avoid using flashing, loud images, unless you have a very compelling reason to do so
High-quality imagery and videos can boost engagement
I am a Digital Marketing Head. I am also SEO consultant at https://sheknowsfinance.com/.
Many thanks for sharing this one all around clear cut all quiet info, I Really like it.
Thank you so much for your blog. It’s really helpful for us to develop our knowledge. I want this useful blog from you regularly.
https://www.entakala.com/
I am one of the follower of your blog and found great content on your website. Keep up the good work. I am also SEO consultant at https://betasnews.com/.
Quality content is the important to invite the users to pay a quick visit the web site, that’s what this website is providing.
Thank you so much for your blog. It’s really helpful for us to develop our knowledge. I want this useful blog from you regularly.
https://flamecorp.ir
It’s really helpful for us, thank you for sharing with us
Thế giới trò chơi trực tuyến: https://vuabai79.com. Tham gia chơi game bài online để giải trí hoặc kiếm tiền từ bộ môn “đỏ đen”
What the hell are you doing here friends https://club.vexanium.com/
I design houses in Da Nang you can check out https://59sdesign.com/thiet-ke-nha-da-nang/
https://finnix.co
Come to visit our site: https://www.finnix.co/%e0%b8%a1%e0%b8%ab%e0%b8%b1%e0%b8%99%e0%b8%95%e0%b8%a0%e0%b8%b1%e0%b8%a2-%e0%b9%80%e0%b8%87%e0%b8%b4%e0%b8%99%e0%b8%81%e0%b8%b9%e0%b9%89%e0%b8%99%e0%b8%ad%e0%b8%81%e0%b8%a3%e0%b8%b0%e0%b8%9a%e0%b8%9a/
A CBD dispensary is a retail store that specializes in selling CBD products. Packman DC serves the Washington DC and Maryland area and supplies excellent quality products and service, we have wide range of CBD products, including oils, tinctures, edibles, and topicals, as well as related accessories such as vaporizers. We “Chip in with some chocolate”. A twist on your favorite throwback cookie, fresh-baked and totally scrumptious with a precise dose of full-spectrum cannabis for a little somethin’ extra.
A Truly Transformative Advantage for Startups | Accessible. Affordable. Game Changing.
From Inception to Exit. We offer services related Part-Time CFO a Boston Startup CFO, Bookkeeping, Payroll, Taxes, Early Stage Prep. We are experts. Our team members have an average of 20 years of financial leadership experience, worked in numerous startup & IPO environments, in multiple industries, and many have also started their own companies. We enable you to focus on what you do best – running and growing your business. Let us seamlessly manage the financial details. We specialize in Startups, period. We believe specialization is critical to the success of any business, and we are experts in helping you manage your fiscal matters. We provide the tools and information to help your business make the best financial decisions possible.
great
nice work
greatt
Thank you for informing me about your subject. If you enjoy purchasing sophisticated winter clothing, this Nick Sirianni Philadelphia Eagles Olive Green Hoodie is a must-have item that is really a winter wardrobe staple.
Nice Blog, check more veri tabanı yönetimi
Advanced Promotions Salt Lake City works with the finest brands, styles and decoration methods to ensure your order is premium quality. We want to make you happy! If our products or services ever fall short of your expectations, you have our guarantee we will work with you to make things right. If you are looking for Custom Apparel, Screen Printing and Embroidery, Visit AP-SLC website.
https://www.ap-slc.com/
I am new here for buying feetpics for seller content me to sell feetpics for this period. You can send me a message via on KiK or Snapchat (davidsjames7.2)
A Truly Transformative Advantage for Startups | Accessible. Affordable. Game Changing.
From Inception to Exit. We offer services related Part-Time CFO a Boston Startup CFO, Bookkeeping, Payroll, Taxes, Early Stage Prep. We are experts. Our team members have an average of 20 years of financial leadership experience, worked in numerous startup & IPO environments, in multiple industries, and many have also started their own companies. We enable you to focus on what you do best – running and growing your business. Let us seamlessly manage the financial details. We specialize in Startups, period. We believe specialization is critical to the success of any business, and we are experts in helping you manage your fiscal matters. We provide the tools and information to help your business make the best financial decisions possible.
I especially appreciate the section on utilizing social media platforms to promote your content. With the ever-increasing presence of social media in our daily lives, it’s important to take advantage of these tools to reach a wider audience.
I also found the tip on offering exclusive content for subscribers to be a clever way to incentivize readers to make a purchase. Thank you for sharing these helpful tips! Coggno Training Hub
I would recommend you to learn more about tire issues like tire bulging, broken tire belt, tire squealing, tire feathering and other noise issues , you can visit the webpage and get know the reasons behind all such issues. Moreover, you can also comment and ask our experts about the specific problems you are facing.
https://tiresangle.com