digital

Summer Festivals Galore!

PattyLeave a comment

Summer is a great time for vacations and relaxation. It’s also the season for many music festivals and film festivals. For the behind-the-scene teams that organize these events, it’s hard work right up until that last note is played and the final credits are rolling.

At MagCloud, we’re here to help make sure your event goes off without a hitch. We can make you confident that your printed programs, brochures and handouts are of the highest quality without breaking the bank.

Get started and create a PDF file of your publication, easily upload it to http://www.magcloud.com, preview your work, then select your print options. It’s that easy! It costs $0.20 per page and note that all orders for 20 or more print copies receive a 25% discount off the productions costs. Plus you can make the same PDF available in digital format for festival goers who want to enjoy the program on their mobile device or computer.

One of the perks of using MagCloud is that the connection you create with your audience doesn’t have to end at the event. We encourage you to publish a post-event roundup and share it out with festival goers via mail, email or your favorite social network. It’s taking that extra step that will bring people back next year, and it’ll be a fun, unique way to remember the festival long after the summer fades.

Need more details on what the process actually entails? We’ve got you covered. Remember, if you ever run into trouble or just need to learn more, you can always visit our Ask MagCloud page or find us on our social media channels (Twitter, Facebook and LinkedIn).

Wishing everyone a happy, fun-filled and rockin’ summer!

What Does The Future Newsstand Look Like?

Patty4 Comments

We’re all curious to know what the future holds for the magazine industry. The digital space has become a second home for print publications, but how will the newsstand evolve? Let’s look at a few of the key trends affecting the newsstand, as we’ve known it.

1.  One trend that the publishing industry simply can’t ignore is the emergence of digital platforms. The tablet platform is a game-changer; and plays a strong role in helping publishers expand readership, provides more opportunities to repurpose content libraries and creates new business models. Publishers that embrace new ways to integrate print and digital across platforms will put themselves at the forefront of the publishing industry transformation.

2.  The new frontier for magazine publishers is interactive media. Whether print or online, it’s essential to add a social layer to the content experience in an effort to stay relevant in an over-populated space. It may be a QR code, a Facebook promotion or a section featuring the up-and-coming blogs in your field, but print media should not be shy about showing off the latest tech innovations. For instance, companies like Microsoft came bursting onto the scene with programs such as Tag, which launched in January 2009, and spent their first year making a splash in the print magazine industry with partners like Condé Nast Traveler and Lucky.

3.  The social revolution also brings recognition and credibility to bloggers in a way that just wasn’t done five years ago. Style Sample, a fashion magazine promoting independent style for all, knows the importance of bloggers in reaching the budding-fashionista masses. The idea behind this trend is to leverage the readership of these blogs, which can even reach in the millions! Magazines are another medium that bloggers can use to develop an even closer and authentic bond with their readers. By embracing this new reality, any person who has a voice to be shared and a community to reach can become their own publishers. From bloggers to associations and non-profits to marketers, your magazine can help broaden your audience and provide new forms of engagement.

We’re just scraping the surface of what’s possible in publishing as more technologies emerge and content continues to evolve.

Where do you see the newsstand heading? And, more importantly, how do you intend to keep ahead of trends? Leave your comments below.