digital

Instagram Inspiration

MagCloud4 Comments

As the old adage goes, “A picture is worth 1,000 words.” Today, these words have never been truer. Digital technology has long made an impression on our imagery, and while the tools are changing, the rules for aesthetics remain.

With the rise of micro-publishing platforms like Instagram, there has been an increase in the widespread sharing of traditionally outstanding photos in an innovative space. Photographers, individuals and brands everywhere have become publishers in their own right and have given new life to visual storytelling.

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Since publishers are known for their storytelling, Instagram enables them to extend the reach of their already compelling work. It offers a new perspective, and, if done right, can increase audience loyalty and readership. How, you ask? Read on!

Continue your Content

For starters, you can leverage Instagram for posting between publishing. It’s a quick, easy way to give your readers a sneak peek at what’s coming up in the next edition, or to solicit feedback on what they might like to see more, or less, of.

Keep it Simple

Your posts should be unique to you, so don’t overanalyze it. Share images that are easy and fun, and that speak to you specifically. Fill your frame with photos that matter to you and focus on the framing. The right crop can make all the difference.

Share your Story

Take advantage of Instagram’s hashtag feature. Beyond using common themes to create a steady stream of conversation about your channel or publication, you can also include popular hashtags to insert yourself into broader discussions about #travel, #photography or even #throwbackthursday.

Every time you post, you become more readily visible to audiences all over the world, exposing your publication to viewers with similar interests, and ultimately attracting new readers.

 

Recommended reading:

How MagCloud Publishers Leverage Instagram

How to create a big Instagram following

Creating Conversions: How to Maximize Instagram for SMBs & Publishers

MagCloud’s Favorite Instagram Users and Hashtags

Celebrating Dads and Grads

Meghan Cordella5 Comments

With Father’s Day this Sunday and the school year coming to a close, today we’re going to highlight some ways to use MagCloud to do some last minute shopping for Dad, and also how recent graduates can use MagCloud as they commemorate the past and look toward their future.

MagCloud Gifts for Dad

18 Month Photo Calendar

DadCalendarThe mid-year timing of Father’s Day is a perfect opportunity to create a custom photo calendar that your dad can enjoy through the end of 2014. We’ve modified our 2013 calendar templates to go from July 2013 to December 2014 in our Standard (8.25″ x 10.75″) and Small Square (8″ x 8″) formats for InDesign CS4 and newer, and Apple Pages. Just download the template for the size of calendar you want to create in your software of choice, add your photos and use the included instructions to export a PDF for uploading to the MagCloud website. With MagCloud you can order just a single print copy for your dad, or order additional copies for other family members.

InDesign CS4 and newer: Standard template  |  Small Square template

Apple Pages: Standard template  |  Small Square template

If creating your own calendar file in InDesign or Pages isn’t for you, check out our partner Poyomi. Poyomi lets you create a calendar just by uploading your photos from your computer, SmugMug, Picasa, or Facebook, and then you can have it uploaded automatically to your MagCloud account.

Custom BBQ Recipe Book

If your dad loves to grill, pull together his go-to recipes into a custom recipe book. Click here to check out our recent post on National Barbecue Month for templates and tips.

Print and Digital MagCloud Publications

No matter what your dad is into, from cars or technology, to sports, cooking, or travel, chances are good you can find a MagCloud publication about it. Print copies always make a great gift for reading on the beach this summer, or if he has an iPad, get Dad an iTunes gift card that he can use to purchase digital versions of the publications he likes.

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MagCloud Uses for Grads

Photobooks for Friends

PhotobookBefore you and your friends head off in various directions after graduation, commemorate the fun times you had together in a photobook. MagCloud’s 8.25″ x 5.25″ Digest product is a great size for displaying full color photographs in a nice compact format, and only costs $0.16 per page to print. Check out our blog posts about creating photobooks with Adobe Photoshop or Apple Aperture, or see our Getting Started page for instructions in a variety of other programs. You can also use our partner Poyomi to quickly turn your photos from Facebook or Instagram into a photobook without having to lay them out yourself.

Custom Thank You Notes

ThankYouNow that you’ve received all those generous graduation gifts, show your appreciation with customized thank you notes. MagCloud’s single sheet Flyers in our smaller Digest size are printed on a heavier cover stock that make them ideal for using as flat notecards, and the size fits perfectly into A9 envelopes. All you have to do is use the program of your choice to create a PDF that is either 8.5″ x 5.5″ for portrait notecards or 5.5″ x 8.5″ for landscape notecards, and upload that PDF to MagCloud. Then you can order as few or as many thank you cards as you need, for just $0.32 each (or $0.24 each if you order 20 or more). For instructions to create your PDF, check out the Software-Specific Instruction Packages on our Getting Started page.

Print and Digital Portfolio

Children's Sports Photography PortfolioFor those of you heading into the work world as artists, photographers, designers, architects, or writers, MagCloud is a great option for publishing your portfolio. MagCloud’s print-on-demand features allow you to order commercial-quality printed portfolios at an affordable price, across a range of sizes and binding options, in as few or as many copies as you need. You can even have copies of your portfolio shipped directly to an address list of potential employers using our Ship to Group feature. In addition to having high quality print versions of your portfolio available on demand, you can also make your portfolio available digitally for viewing in the MagCloud Web Viewer, and as a downloadable PDF, using the same PDF you upload for printing.

MagCloud wishes a hearty congratulations to all the graduates out there, and a happy Father’s Day to all the dads!

Hot Reads for Car Enthusiasts

Meghan Cordella3 Comments

In honor of this weekend’s Indianapolis 500, we’re highlighting a few of the publications on MagCloud dedicated to cars of all shapes, sizes and speeds. Whether your interest is electric vehicles or race cars, vintage collectibles or kit cars, you’re sure to find a publication in the Autos & Cycles category that fits your interest. And if you don’t, you can always create one yourself!

Speed News May 2013NASA Speed News Magazine

Speed News is the official publication of the National Auto Sport Association. The May 2013 issue presents a primer on racing driver fitness, with exercises designed specifically for racers, as well as tips for eating right on and before race day. The issue also details the ins and outs of aerodynamic devices and what they do on a racecar, highlights the art and science of passing, and describes a step-by-step installation of a halon fire system.

FJC Magazine April 2013FJC Magazine

FJC Magazine is dedicated to Toyota FJ Cruisers. Their quarterly issues cover performance, modifications, product reviews, trip reports, and FJ Cruiser related events. In the April 2013 issue, they test drive their new Manley Explore Off Road Trailer, Paul from Last Great Road Trip tells his Baja Story, a Maya Rally FJ Cruiser, and a few new installs.

Performance TunerPerformance Tuner Magazine

Performance Tuner Magazine is a magazine written by import enthusiasts for import enthusiasts. They cover all makes and models of import cars, import shops, import culture and import events.

True Grip March 2013True Grip

True Grip is the quarterly magazine of the Subaru Impreza Drivers Club (SIDC). Each issue is packed with the latest club news, members articles, event features, product reviews, reader’s rides, technical advice & reports on all things Subaru – particularly the Impreza! The March 2013 issue looks at Subaru UK’s announcement in December that they had imported their final Impreza. The internet has been abuzz with rumors and speculation ever since so in this issue True Grip asks, is this the result of market pressures or has the death chime tolled – is now the time to say ‘sayonara’ to Subaru in the UK?

Muscle Car MilestonesMuscle Car Milestones

AutoTrader Classics continues the MileStones tradition with a focus on the most American of automotive traditions…the muscle car! This publication celebrates a time when automakers were busy finding new ways to shoehorn big horsepower into normal cars, all while keeping ahead of each other. These were the machines that powered a generation of gearheads and launched the horsepower wars!

Custom Vanner Issue 6Custom Vanner Magazine

Custom Vanner Magazine is a magazine about custom vans, published by a member of the Bluegrass Vanners Of Louisville. The most recent issue features DIY builds, including two in-depth how to articles on fiberglass and collision repair, an article on Deez crew van shop in Japan, and more.

Tacoma Magazine March 2013Tacoma Magazine

From the publishers of FJC Magazine, Tacoma Magazine is dedicated to all things related to the Toyota Tacoma. In the March 2013 issue Kurt Williams from Cruiser Outfitters begins his retrospective on his first gen Taco build, Jim installed an iPad Mini in his truck, the long-awaited hidden winch mount article is here, Bob finished his snorkel install, Wyatt concludes his 2WD to 4WD Tacoma Conversion. In addition, there’s something new from Stay the Trail, a couple of great New & Noteworthy items and Jim has an update on his Discount Tire wheels & tires.

Rallycross WorldRallycross World

Rallycross World is a monthly publication that reviews the news and events of the month past and offers in-depth reporting and analysis as well as top class photography covering current issues in the sport of Rallycross. Their most recent issue covers the launch of the 2013 FIA Rallycross Championship and has the first part of their unrivaled review of the 2012 European season.

Chevrolet DriverChevrolet Driver

Chevrolet Driver is a new enthusiast publication for Chevy lovers. Their premiere issue features a cover story on the return of the Chevy Stingray, and has a retrospective of 95 years of Chevy trucks.

Automotive TravelerAutomotive Traveler

Automotive Traveler includes anthologies of automotive and travel features. Their most recent issue focused on the 2013 Amelia Island Concours d’Elegance.

KustomKustom & Hot Rod Models

Kustom & Hot Rod Models magazine has been called the best model car magazine by some in the scale model industry and Kustom Kulture world. In the most recent issue, they cover of some of the world’s best scale model car builders.

Prieta Post May 2013Prieta Post

Prieta Post is the monthly newsletter for the Loma Prieta Region of the Porsche Club of America, highlighting upcoming events and member stories.

What’s your favorite automotive publication on MagCloud? Share it with us in the comments!

Why Small Businesses Need to Adapt to Social Media’s Teenage Years

Patty1 Comment

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Let’s be honest with ourselves, when you hear somebody say “I’ve never heard of Twitter,” or “I don’t tweet” you might double take – at least on the inside. The inner marketer in you can’t believe there’s someone out there who hasn’t heard of Twitter. Twitter has been around for …

That’s where you get sidetracked. You know Twitter’s old, but it can’t be that old. As it so happens, Twitter changed everything with its inception in 2006. And although it’s not even 10-years old in human years, being seven years old in fast moving social media years makes it an adolescent, roughly speaking.

Twitter, and Facebook, LinkedIn, YouTube etc. are no longer a new-borns. You’ve been talking about them the same way you talk about your 16-year-old nephew – you hold your palm to your knee and say, “I remember when you were this big.” Similarly, the same incentives that worked for your nephew when he was “yay tall” no longer work on the teenage version. It’s the same with social media.

It’s time we really examined why – not how – today’s users are communicating across social networks, and why we as marketers cannot afford to limit our business efforts to just strategic silos. As Twitter and Facebook grow-up, the SMBs who approach their customers on common ground will enjoy the most success.

Here’s how SMBs can use Teenage Twitter and Teenage Facebook to enhance their brand:

Twitter

TWITTER AS A YOUNGSTER: The “mentions” landscape was fractured, directionless and often low-value. SMBs participated because the consumers were there, but they didn’t know why they were there or what they necessarily wanted to talk about.

TWITTER NOW: Twitter, as an adolescent, is a self-sustaining marketplace. Consumers engage the businesses they love because the nature of communication on social media is “out of the norm.” The veil of Internet anonymity mixed with the wonton desire for greater personal gain creates an environment through which consumers are entitled. This isn’t necessarily a bad thing for small businesses.

WHY THIS IS IMPORTANT FOR SMALL BUSINESSES: The communication marketplace on Twitter is fluid and has a very short shelf life. The number of users on Twitter is far larger than you may imagine. Not all your customers engage on Twitter, but many listen. The best SMBs understand this and play with it. Here’s how you can present a better image to all: Follow your customers on Twitter. Read their posts (yes this takes time, but there’s a direct relationship between time invested and trust gained). Engage with them on their interests. Because it’s your customer, they need to know that your business is using Twitter to make them feel special. Do this for a few customers, and more will recognize the “special” value they can gain by meeting you there. Take Oreo for instance, they regularly meet consumers on the consumer level. This tweet provided only slim brand association, yet was still highly engaged upon due to the brand sponsoring its community’s interests. For some of the best small business engagement, follow @UnMarketing, @RamonRay and Anita Campbell of @SmallBizTrends and see how they conduct conversations.

Facebook

FACEBOOK AS A YOUNGSTER: The introduction of ads and privacy concerns initially put Facebook users and business at odds. Facebook took some time to fine tune its platform: traditional display ads made way for sponsored stories, sponsored accounts and higher values on visual content (more on that soon), Facebook has certainly been an up-and-down in its youth. Brands and businesses were in an arms race to gain more likes, without having a real-world understanding for what a “like” meant.

FACEBOOK AS A TEENAGER: Everybody uses Facebook (Moms, Kids, Teenagers, even cats and dogs). Your content may only be delivered to a certain percentage of your already-gained audience. BUT, your beacon of branding still exists as a landing page, and now it’s mobile. And as any parent will tell you, a mobile phone is a teenagers third hand.

WHY THIS IS IMPORTANT FOR SMALL BUSINESSES: Teenage Facebook tells us exactly what it wants. It wants fresh, visual content that looks great on that $600 smartphone. The emphasis is less about using it to post posts, and more about creating an environment where your consumers’ interests are sponsored and hosted on your Facebook page. Tactically speaking, this means SMBs should be focused on creating and posting more pictures, graphics, videos, videos of cats…For a good cue, go to MagCloud publisher BRINK Mag’s Facebook page. There’s tight integration with photo sharing, leading to more relevant and inspiring content. The key with strong visuals is allowing for a breadth of creativity, especially for SMBs. Create something memorable, and your consumers will be more inclined to participate, associate and share. For a great example of memorable visuals, visit the How to Market Your Horse Business Facebook page.

Have some ideas of your own? Agree/Disagree with how to treat Twitter and Facebook as they grow up? Let us know in the comments!

View MagCloud Publications in Your Web Browser

Patty13 Comments

Today we are excited to announce a new web-based viewer that enables publishers to bring stunning versions of their publications to life in any modern web browser on both desktop and mobile computers.

Now publishers can upload a single PDF file and immediately distribute as a free or paid digital publication, in print, in a web browser or as a PDF download.

The web viewer delivers an immersive reading experience for users. Simply click the “read now” button and the publication launches within the web viewer. Readers can page forward and back, rotate, zoom in and out, and enter full-screen mode. Pages can be viewed individually or as a spread, and are easily navigated with thumbnail and all-pages views. Additionally, users can buy a printed copy, download a PDF version or add to their Digital Library for viewing later.

The web viewer supports all HP MagCloud publications, regardless of format, on any desktop or notebook computer running a modern web browser.

The web viewer technology also offers hyperlink support, benefiting publishers and users by allowing you to link from your catalog of products back to an ecommerce site, link directly to advertisers’ web pages, allow customers to draft emails to an address listed in your brochure just by clicking on it or provide information about the author.

Publishers can also monitor how well their readers engage with their online publications via the Stats section in their account.  You can see important web viewer reading information including the number of total readers, how often your publication was read, pageviews, shares, hyperlinks clicked, click through rates etc. for all your collections or a single publication.

Publishers and readers can promote their favorite publications by sharing publications they like with friends and colleagues via email or social media channels or embedding a badge or link that launches  the web viewer directly from their own website or blog.

All publishers who currently have digital distribution turned on for their publications will automatically have web viewer versions available on the MagCloud website. To turn digital distribution on simply select Sell Online (after uploading your PDF and selecting your binding). This is where you will add any markup to your print version, and will have the option to opt-in to digital distribution.  Opting-in to digital distribution is a one time setting that instantly gives readers digital access via the web viewer and PDF download.

What do you think of the new MagCloud web viewer?  Let us know in the comments section below.

Using MagCloud as a Sales Tool for Your Real Estate Business

Meghan Cordella1 Comment

In addition to using MagCloud to market their real estate business, a number of real estate agents have been using MagCloud as a sales tool. MagCloud’s print on demand capabilities allow real estate agents to order informational flyers for their open houses in smaller quantities, only as they need them, reducing waste and storage costs. Agents have taken advantage of MagCloud’s Ship to Group feature to easily mail copies of their listing catalog to an address list of potential buyers with a single order. The added benefit of MagCloud’s digital distribution means real estate agents can get these flyers and catalogs in front of potential buyers across all formats, whether it’s in print, as a downloadable PDF, or on the iPad. And if the price of a listing should change or photos need to be switched out, it’s as simple as uploading a new PDF file to immediately update both print and digital collateral.

Beyond the traditional flyers and catalogs used as sales tools in the real estate industry, MagCloud’s combination of professional print quality and no minimum order volume offers real estate agents the opportunity to experiment with to market their listings without breaking their budget. For example, if you are trying to sell a condo with a breathtaking view you could give buyers the opportunity to see what the view looks like at different points during the day by creating a time-lapse photo flipbook using the MagCloud Digest Landscape product. By taking photos at regular intervals from the same spot over the course of the day, then placing one photo per page in a MagCloud publication, potential buyers attending an open house will be able to look at individual pages in the printed book to see how the view looks at different times during the day, or can flip through the booklet all at once to watch the view change over time. Highlighting a key feature like this can be a great sales tool, and using MagCloud will allow the piece to be professional and affordable even if you just a need a couple of copies.

Alternatively, let’s say you have a listing for a single-family home in a neighborhood that has a lot to offer in terms of amenities. You could expand on the usual informational flyer and create a more in-depth, full color brochure with MagCloud that shows off not only the property, but shops, parks, restaurants, and schools in the surrounding area. Highlighting the key features outside the home that might appeal to your ideal buyer could be the difference that makes your listing stand out over the alternatives. Presenting this information as a high quality printed piece will have the added benefit of offering a more professional look without the expense of a traditional print run.

If you have multiple target buyers for a single property you could even take it a step further and create different versions of the brochure to highlight the amenities that appeal to your different audiences. For example, one version of the brochure might give more emphasis to the great schools and parks in the area, while the other might highlight the local restaurants, public transportation and nearby fitness centers. With MagCloud, printing 25 copies each of two different brochures will cost the same amount as printing 50 copies of the same brochure, so with no added cost you can align the messaging on your sales materials to a particular buyer’s interests and help them more readily see themselves in the property, which could translate into a sale for you.

To help you get started using MagCloud as a marketing and sales tool for your NSW real estate business, check out these resources that offer real estate-based templates that can be used to create MagCloud-ready PDFs:

MagCloud Real Estate Catalog Template: Catalog template created using the MagCloud specs for use with Microsoft Publisher. You can download the template here.

Microsoft Office Templates: The Microsoft Office website has a number of real estate templates that can be used with Word and Publisher, like this real estate flyer template for Microsoft Publisher. This template will allow you to create an 8.5 x 11″ PDF, perfect for printing with MagCloud’s Flyer product type.

LayoutReady: LayoutReady has templates for Microsoft Word and Publisher, and offer a variety of options for real estate publications. Their 2-page letter-sized newsletter templates can be used with the MagCloud Flyer product type, and their 8.5″ x 11″ flyer templates can as well. Their 17″ x 11″ brochure templates will require some editing to convert them to 4 page 8.5 x 11″ PDFs, but after doing so they can be printed as 4-page MagCloud Standard publications.

StockLayouts: StockLayouts has templates for Adobe InDesign, QuarkXPress, iWork Pages, Microsoft Word and Microsoft Publisher. Like LayoutReady, their 8.5 x 11″ flyer templates can be used with the MagCloud Flyer product type, while their 17″ x 11″ brochure templates and 11″ x 8.5″ newsletter templates will require some editing to convert them to 4 page 8.5 x11″ and 5.5 x8.5″ PDFs, respectively, but after doing so they can be printed as 4-page MagCloud Standard and Digest publications.

Inkd: Inkd has templates for a wide variety of design software, and has a section of templates specific to the real estate industry. Their 8.5 x 11″ datasheet and flyer templates work great with the MagCloud Flyer product.

Are you a real estate agent that has used MagCloud as a sales tool for your business? Let us know how you’ve been using it in the comments section below.

Vote for MagCloud in the SXSW PanelPicker – Ends Friday!

PattyLeave a comment

SXSW 2012 is prepping to bring the most captivating speakers, interesting topics and creative panels to film, music and interactive enthusiasts attending their Austin, Texas gathering March 9-18, 2012. Once again, they’re giving the public a voice by opening up the SXSW PanelPicker and letting YOU cast your vote for your favorite panels.

The MagCloud team has entered two great panel submissions to the PanelPicker featuring MagCloud publishers.

We hope you’ll vote for us in hopes we can bring these presentations to the biggest interactive conference in the U.S.!

Print Pioneers in a Digital World is about capturing the attention of your customers and getting your story heard by those who really matter. The panel will feature Roseann Hanson of Overland Expo and ConserVentures, Atlanta-based editorial photographer Zack Arias and Paul Lips of online children’s wear retailer ToobyDoo. For more on this panel and to cast your vote, go here.

The PB&J Effect: How to Publish in Print & Digital is about the perfect combination of print and digital and how perfecting that balance will help you reach a bigger audience. Joining us on the panel are Gizmondo’s Senior Reporter Mat Honan (also known as one of the editors behind Longshot Magazine), well-known photographer Trey Ratcliff and graphic designer/illustrator Craig Frazier who recently debuted his new Living Letters font. For more on this panel and to cast your vote, go here.

If you like what you see, all you have to do is create a free account (it’s easy!) and hit the thumbs up button on our panel pages.

Want to help spread the word. Tweet or Facebook about these presentations:

 Hurry! Deadline to vote is 11:59 CDT on Friday, September 2.

Tell us you voted by leaving a comment below.

Publisher Spotlight: Sell With Your Ears

Patty2 Comments

President Obama once asserted “small businesses are part of the promise of America.” At MagCloud, we wholeheartedly believe this statement and strive to provide small business the opportunity to market their products with style and quality without demanding a hefty investment.

One such small business owner who relies on MagCloud is author and sales strategist Bill Zipp who published his publication, Sell With Your Ears, through MagCloud as a way to market his business and provide a valuable resource. Sell With Your Ears presents Zipp’s unique approach to the marketplace and resource and tips for uncommon ways to build a smarter, more profitable business. It represents Zipp’s thought-leadership in his industry among business owners and key stakeholders responsible for generating revenue for their business – large or small.

As a business owner himself, Zipp is responsible for promoting his brand at all times. His publication is a conversation generator in networking settings and helps spread his message to even wider audiences. “I give my publication to clients to give to their friends, essentially serving as a sophisticated, and powerful business card.”

One element we are proud of at MagCloud is the quality of the printed materials we produce every day for publishers and readers. Time and again, we hear from our customers that the quality of the printed magazine, brochure, flier, etc. exceeded their expectations and that of their readers.

Additionally, when customers like Bill who publish with MagCloud, they are take advantage of the print on demand feature which affords customers the ability to fulfill orders as they come in vs. having piles of magazines or books in their homes and offices waiting to sell and ship. (Or as Zipp explains, “I don’t have to store thousands of books in my garage.”) Bulk printing is no longer the standard in publishing thanks to print on demand.

We encourage you to learn more about Bill Zipp’s publication here, and hope that you are inspired to become an even savvier marketer with MagCloud.

Have you ever considered publishing a book through MagCloud? What marketing materials are you publishing using MagCloud? Let us know by posting below.

Publisher Spotlight: Overland Sourcebook

PattyLeave a comment

With more readers accessing their news, schedules and more on the go, having a publication available in print and digital is gaining importance and publishers are noticing.

As the Overland Expo team was developing their expo guide, they knew it was essential to use both print and digital formats when reaching out to their thousands of global attendees each year. They needed a service that provided online and print-on-demand resources for their readers.

That’s where MagCloud comes in.

Founded three years ago in Arizona by Roseann Hanson, the Overland Expo is held every spring and tailored to adventure travel enthusiasts. As part of this year’s Expo, their team published Overland Sourcebook, their first MagCloud magazine, because they saw that 34% of their email news subscribers access their news via iPhones with now iPads becoming another source. “We must be ready to provide material to this market,” she exclaimed. “We see the ‘writing on the wall’ to provide digital as well as print materials.”

As a 60-page listing for all things adventure – vehicles, motorcycles, accessories, camping equipment, services, information, trip planning, business consultants, fabricators, and much more – the Sourcebook became a convenient and well-received guide for the Expo’s attendees.

Hanson attributes their Sourcebook’s success to their marketing plan which combined traditional and social media efforts. “Word of mouth, in today’s high-paced, noisy world, just doesn’t work any more,” said Hanson.

Hanson noted how MagCloud “is so easy to use” for both their team and customers. Pointing out the speed and ease of uploading their digital files to MagCloud’s timely support, Hanson advised new MagCloud publishers to “test, test, test and give yourself plenty of time to get things right as well.” The Expo team also loved how easy it was to integrate the Sourcebook with iPad. “[Our readers] were very impressed and the quality is wonderful.”

If you love the outdoors and are always on the lookout for adventures that await in the unknown corners of the world, you can also own the inaugural issue of Overland Sourcebook for $13. Overland Expo donates a good portion of their proceeds from the event to support ConserVentures, a program in place to promote the exploration of the planet and conservation of its natural and cultural resources.