Product Spotlight: Tabloid, Large Square, Standard Landscape, and Posters

Introducing a batch of additional products on the MagCloud website. Our 11″ x 14″ and 14″ x 11″ Small Tabloid size, 17″ x 11″ Large Tabloid size, 12″ x 12″ Square size and 10.75″ x 8.25″ landscape-oriented Standard size all use our Wire-O Binding type. This binding method consists of a double-loop wire binding and pages that are all printed on our thicker 80# cover stock. Not only does the heavier paper stock offer a more substantial feel to these publications, but the wire binding allows them to lay flat and makes it so the pages of the publication can be rotated 360 degrees around the binding and is more durable.

Our Poster format is available in 12″ x 18″ and 18″ x 12″ sizes, and printed on the same 80# cover stock used for Flyers and Pamphlets. MagCloud Posters can be printed on both sides with the same high quality, full color digital printing used with all MagCloud products, and are made more durable with a UV coating on both sides at no extra cost. The best part is that all of this costs just $2.00 per printed Poster, or $1.50 per piece if you order 20 or more.

For inspiration, here are a few ideas for how these products can be used:

Calendars

The Wire-O Binding on the 12″ x 12″ Square and 11″ x 14″ Tabloid make these products great for calendars. Just rotate your content 90 degrees prior to uploading your PDF so that the binding will be on the top edge of your calendar. If you want to use fewer pages in your publication, the larger page size of the 17″ x 11″ Tabloid allows enough space for all the content for a single month to fit on a single page, making a tall and narrow calendar. A 12 month calendar with one page per month, plus two extra pages for the front and back covers will cost you just $7.04.

Catalogs

The larger format of all of these products offer an even greater opportunity to show off your products and services in a catalog format. Furthermore, both the unique shape of the 12″ x 12″ Square and the oversize dimensions of our 17″ x 11″ Large Tabloid will let your catalog stand out from the competition. In all cases, the thicker paper these products are printed on has a more substantial and expensive feel to help you leave a lasting impression on potential customers.

Portfolios

The landscape orientation of the 10.75″ x 8.35″ Standard, 14″ x 11″ Small Tabloid and 17″ x 11″ Large Tabloid offer a great canvas for displaying architectural renderings, fashion designs and large format photography as part of a portfolio. And with the same high quality digital printing you expect from MagCloud, you know you’ll be able to put your best foot forward when displaying your work.

Training Manuals

The ability for the pages of the Tabloid publications to rotate completely around the binding and lay flat makes them great for training manuals. As the trainee moves through their training, the wire binding will allow them to flip to the section they want to view and keep it displayed as the top page in the publication. This eliminates the need to hold open a book with one hand and also alleviates any concerns of losing one’s place.

Proof Books

We’ve discussed a number of ways wedding photographers can use MagCloud for their business, and our larger formats open up even more opportunities. What better way to encourage your clients to order larger format prints then to display their proofs in a large format book? Also, if you offer the option for professionally designed and hardbound photobooks to your clients, these larger formats offer an affordable way to show off how the book might look in print before investing in the expensive final copy.

Cookbooks

Similar to training manuals, the lay flat feature of the Tabloid products is also a benefit for cookbooks. It allows the cook to open the book to the recipe they want to make, so they won’t need to be flipping pages to find their place when they are in the midst of a recipe. The heavier paper stock is also a benefit for the durability of cookbooks, as the thicker pages aren’t as likely to rip if they should get stuck together over the years.

Brand Identity Guidelines

We’ve seen a number of brand identity guides published through MagCloud, detailing the appropriate colors, fonts and imagery that should be used for a particular brand. These guides are generally kept close by as a quick reference for designers, and as such can benefit greatly from the lay flat capabilities of these products. In addition, the larger page sizes of the Tabloid products offers twice as much space on a single page as our Standard products, allowing for more examples and detailed information within a given page of the publication. For example, instead of having fonts spread over multiple pages, they can be consolidated into a single page, making it easier for a designer to see all their options at once rather than having to flip through pages.

Media Kits

Show off the best of your business to the media in a large format they won’t soon forget. The professional feel of the heavier paper, combined with the high quality of MagCloud’s digital printing will make you look like a multimillion dollar company, without requiring a multimillion dollar budget.

Event Posters

Even with options like email newsletters, online ads, and direct mail, sometimes posters are the best way to get the word out about an event to a local audience. Whether you are advertising a concert, fundraising event, theater production or sports league sign ups, you can be sure to make a good impression with MagCloud’s full-color posters, printed in quantities of as few or as many as you need. And since no minimum order is required, you can order copies of your poster as you need them, and come back to order more when you run out.

Large Format Photography Prints

Similarly, the lack of a minimum order makes it possible to order just a single printed Poster if you’d like. This offers a great opportunity for professional and amateur photographers alike to order large prints of their photos for framing.

In-House Advertising Posters

In addition to advertising events out in the community, our Poster format can also be used in-house to highlight products and features in a high quality printed format. You can order a single copy if you only have one location, or if you have multiple locations, use our Ship to Group feature to ship one poster to each of your physical storefronts for a consistent display at an affordable cost.

Art Prints

Combining the Poster format with the MagCloud storefront offers a great opportunity for graphic designers and artists to sell their work. Content producers can add a markup beyond the $2 print cost, and for every print they sell, MagCloud will print and ship a copy to the customer directly and pay back the markup to the publisher at the start of each month.

We’re sure that there are many more ideas for how to use these products beyond what we’ve highlighted here, whether it’s using the Poster product to display the seating chart for your wedding or creating motivational posters for your classroom. If you have an idea that wasn’t mentioned, let us know in the comments below!

Go Big With Our Large Form Factor Products

MagCloud users deserve larger form factor products and we are happy to offer not just one but seven large product types.

Tabloid Product Family

At 11″ x 14″ trim size Small Tabloid is smaller than a standard newspaper but larger than our Standard letter-size product.  Our Large Tabloid product has a 17″ x 11″ trim size offering more room for images and content. All Tabloid products are published on premium cover stock, have Wire-O Binding, and are ideal for large format portfolios, custom calendars, manuals and more.

  • Small Tabloid: 11″ x 14″ and 14″ x 11″ trim size options
  • Large Tabloid: 17″ x 11″ trim size
  • $0.36 per page with full color printing
  • 8 to 90 pages in length in multiples of 2
  • $2.00 per copy for durable Wire-O Binding

Poster Product Family

Our full-color, double-sided Poster are printed on premium cover stock and come standard with UV coating giving them an extra sheen and making them more durable. Posters are ideal for promotions and special event keepsakes such as gallery exhibits, music festivals and fundraisers.

  • Available in 12″ x 18″ or 18″ x 12″ trim sizes
  • Full-color professional printing on 80# premium cover stock paper
  • Standard UV Coating front and back for increased durability
  • Each individual Poster is only $2 to print ($1.50 for orders of 20 or more).

Large Square

MagCloud is adding to its Square product family by offering a new large form factor Square product. At 12″ x 12″ trim size, this new product is great for one-of-a-kind portfolios, photo books or training material.

  • Available in 12″ x 12″ trim size
  • Durable Wire-O Binding
  • 80# premium cover stock
  • 8 to 90 pages in multiples of 2
  • $0.36 per page with full color printing
  • $2.00 per copy for Wire-O binding

Standard Landscape

Finally we are also expanding our Standard product line, with the addition of a landscape option. Measuring 11” x 8.5” and also using Wire-O Binding and premium #80 cover stock paper, this new product option is useful for portfolios, magazines, booklets, catalogs and more.

  • Available in 10.75″ x 8.25″ trim size
  • Durable Wire-O Binding standard
  • 80# premium cover stock
  • 8 to 90 pages in multiples of 2
  • $0.20 per page with full color printing
  • $2.00 per copy for Wire-O Binding

Note: Standard Landscape page and trim size will also be available as a Flyer option.

What do you think of these new products and how do you plan to use them?  Let us know in the comments section below.