Publisher's Corner

We’re quite fond of photos and videos much like the online community on Pinterest. It’s no wonder that we heart the pinboard-style visual sharing site (we made our own Pinterest account too!) and are always inspired by what people are pinning.

Our publishers are also including Pinterest as part of their marketing strategy and we’re seeing a lot of readers using our new social sharing capabilities. Remember that readers can like, tweet, pin, and share their favorite print and digital publications from our website or within the web-based viewer.

For those of you starting a Pinterest account, here are a few tips we’ve found to be helpful on how to use the visual platform to market your publication and engage with your readers.

• Pin photos from your publication or website – The pinned images will include a link back to your site, which will help drive traffic there.
• Pin videos – Go beyond just pinning pictures and share videos especially ones that are highly relevant to the theme of your Pinterest boards.
• Introduce the members of your team – Let your readers and customers know who’s behind the genius.
• Follow other Pinterest users in your local area and/or field of expertise – You can see how other pinners are getting likes and re-pins and help build upon your presence in your community. Remember to follow us on Pinterest, too!
• Ask fans to pin photos of themselves with your publication – This is a great way to build engagement with your readers and learn which issues are their favorites.
• Test different captions – Be sure to include keyword phrases and hashtags, and remember to have fun with your captions.
• Find out which pictures have been pinned from your site – Simply type the following URL: “http://pinterest.com/source/ADD YOUR URL HERE” and you can see which photos or content are most popular. Find out what people are pinning now, from MagCloud.com!

As a publisher, are you using Pinterest to market your publication? Share your tips on how to use Pinterest with us in the comments section below.