How MagCloud Publishers Leverage Instagram

Instagram on iPhoneVisual storytelling is nothing new in the realm of business. Content consumers love the power of an image portraying “1,000” words that leaves enough to the imagination while alluding to a larger point. To that end, MagCloud is running a #MagCloudHearts themed poster giveaway through Instagram.

But what makes Instagram an improvement over the time-tested and standardized visual element? To answer these questions, we continue our chat with Cory Ann Ellis and Trey Hill. This time, we’re shifting our focus from Pinterest to Instagram, and the best practices for leveraging the platform for publications and small business.

MagCloud: Are your businesses using Instagram for business purposes?

Cory Ann Ellis: Yes we are on Instagram (@coryannellis), and like Instagram for private use, it’s immediate and visual nature. It is free and clear of long posts, soapboxes and other negatives that can fill other social media platforms.

Trey Hill: My agency (@squarerootof9) specializes in image driven storytelling, and for most people, I am the agency. I’m an avid Instagrammer & use it to tell my story, which spans the professional, experimental and personal.

MagCloud: What’s your favorite element of Instagram, and why do you think it can help your publication?

Cory Ann Ellis: Instagram has the ability to show a steady stream of interesting content that can keep the reader’s attention between publication dates. With behind-the-scenes and feature teasers, viewers can get excited to pick up or download the next issue.

Trey Hill: It’s a craft that’s always been about contextualizing and sharing our world. Instagram, for me, has made it so the time between seeing and sharing is almost zero. In that way, I think it’s perfect. Used well, Instagram can help anyone craft an ongoing story that reveals who you are and what you’re about. Just because you’re on a mobile device doesn’t mean that you can’t take time to learn the craft of photography. The tools have changed, but the aesthetic that draws people to a photo – good composition, proper exposure and a unique point of view – will never change.

MagCloud: What are your top Instagram tips for publishers?

Cory Ann Ellis: Show images that are graphically interesting and fun. Go easy on the filters. Focus instead on the framing and lighting so that you don’t need to use filters to distort from poor photography. Yes it’s just a camera phone, but you can use it wisely. Try hinting at an upcoming article by showing a tiny detail or abstract from the set without showing full setups.

#panogramtastic
#panogramtastic

Trey Hill: I don’t think my tips for publishers would be any different than the tips I’d share with an individual. I am three-quarters of the way through a four-part series on my blog about mobile-photography. I think, more than anything, I’d point people there as a great place to start:

In Part Three, I talk about how to push the medium of Instagram by highlighting something I created called #panogramtastic. Basically, Instagram is all about the single square image. For a while, people have been using apps to add white to the background of their images so they can post circles, or more traditional photo crops. I thought, “What if you could take the constraints of the app and use them to create something interesting?” I began by using my profile’s grid view to merge a single panoramic image across three frames. They come out like what you see on the left.

MagCloud: How best can publishers promote their publication using Instagram?

Cory Ann Ellis: I think one of the best ways is to use the hashtags to create contests or followings for a specific feature or event. For example, if you create a hashtag and promote the most recent publication by saying, “Where do you read your xyz magazine? – show us through Instagram. Hashtag your photo #xyzmagread.” Then you have a steady stream of everyone reading your magazine in different places and parts of the world. These can be fed into your websites, blogs and even shared on Facebook. This is a great way to show that others are enjoying your publication and they might also.

Trey Hill: One of my clients is the Dallas Stars, an NHL hockey team. One of the initiatives we’ve done for the past five seasons is inviting the fans behind the curtain. I think Instagram is perfectly suited to show people the raw, unpolished parts of who you are. Fans love it because they feel like they are part of the team. For a publication, I would say, use Instagram to show people things they wouldn’t otherwise see – an image that didn’t make the final edit, but is still evocative – a layout sketch or anything from the process. Just because it’s not “for real” don’t let that mean you don’t treat it with respect. Make sure you take time to art direct the frame or fuss over the treatment you put on the image. It may not be part of the publication, but every Instagram becomes part of your story.

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We’d like to give both Cory and Trey a special shout-out and thank you for showing us some of the magician’s tricks, so to speak.

Do you too have insight into how Instagram improves the story-telling strategies for your business? Let us know in the comments, and don’t forget to join the #MagCloudHearts Instagram poster giveaway!

How to Use Pinterest for MagCloud Publishers

We’re quite fond of photos and videos much like the online community on Pinterest. It’s no wonder that we heart the pinboard-style visual sharing site (we made our own Pinterest account too!) and are always inspired by what people are pinning.

MagCloud_Pinterest2

Our publishers are also including Pinterest as part of their marketing strategy and we’re seeing a lot of readers using our new social sharing capabilities. Remember that readers can like, tweet, pin, and share their favorite print and digital publications from our website, within the web-based viewer or via the updated iPad app.

For those of you starting a Pinterest account, here are a few tips we’ve found to be helpful on how to use the visual platform to market your publication and engage with your readers.

  • Pin photos from your publication or website – The pinned images will include a link back to your site, which will help drive traffic there.
  • Pin videos – Go beyond just pinning pictures and share videos especially ones that are highly relevant to the theme of your Pinterest boards.
  • Introduce the members of your team – Let your readers and customers know who’s behind the genius.
  • Follow other Pinterest users in your local area and/or field of expertise – You can see how other pinners are getting likes and re-pins and help build upon your presence in your community. Remember to follow us on Pinterest, too!
  • Ask fans to pin photos of themselves with your publication – This is a great way to build engagement with your readers and learn which issues are their favorites.
  • Test different captions – Be sure to include keyword phrases and hashtags, and remember to have fun with your captions.
  • Find out which pictures have been pinned from your site – Simply type the following URL: “http://pinterest.com/source/ADD YOUR URL HERE” and you can see which photos or content are most popular. Find out what people are pinning now, from MagCloud.com!

As a publisher, are you using Pinterest to market your publication? Share your tips on how to use Pinterest with us in the comments section below.