As the old adage goes, “A picture is worth 1,000 words.” Today, these words have never been truer. Digital technology has long made an impression on our imagery, and while the tools are changing, the rules for aesthetics remain.
With the rise of micro-publishing platforms like Instagram, there has been an increase in the widespread sharing of traditionally outstanding photos in an innovative space. Photographers, individuals and brands everywhere have become publishers in their own right and have given new life to visual storytelling.
Since publishers are known for their storytelling, Instagram enables them to extend the reach of their already compelling work. It offers a new perspective, and, if done right, can increase audience loyalty and readership. How, you ask? Read on!
Continue your Content
For starters, you can leverage Instagram for posting between publishing. It’s a quick, easy way to give your readers a sneak peek at what’s coming up in the next edition, or to solicit feedback on what they might like to see more, or less, of.
Keep it Simple
Your posts should be unique to you, so don’t overanalyze it. Share images that are easy and fun, and that speak to you specifically. Fill your frame with photos that matter to you and focus on the framing. The right crop can make all the difference.
Share your Story
Take advantage of Instagram’s hashtag feature. Beyond using common themes to create a steady stream of conversation about your channel or publication, you can also include popular hashtags to insert yourself into broader discussions about #travel, #photography or even #throwbackthursday.
Every time you post, you become more readily visible to audiences all over the world, exposing your publication to viewers with similar interests, and ultimately attracting new readers.