Author: MagCloud

Blurb Stories: A Journey into the World of Indie Publishing

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Independent (indəˈpendənt) adj: Not influenced or controlled by others in matters of opinion, conduct, etc.; thinking or acting for oneself

As self-publishers, you are the definition of independent. You believe in what you do, and it shows in the beautiful work, magazines and books you create and produce everyday with MagCloud. We, too, support your independent creations and want you to remain inspired. Our friends at Blurb share this same mentality.

In fact, Blurb launched a blog completely devoted to navigating the world of indie publishing. From marketing tips to authorpreneur profiles, Blurb Stories is an ever-expanding collection of inspiring, informational, and instructional articles exploring the world of self-publishing – everything from ideation to publication to promotion. Each and every week they’ll bring you stories to help you create, publish, and promote your work—so be sure to subscribe!

Here’s a quick peek at some of our recent favorites:

  • Food photography, elevated: An interview with Paul Lowe of Sweet Paul magazine and photographer Colin Cooke: Sweet Paulis a gorgeous magazine full of inspiration, creativity, and, very importantly, incredible food photography. Read on to get the inside scoop from Paul and his friend, professional food photographer Colin Cooke on how to create beautiful food photos…READ MORE
  • Why you need to think about marketing now: While you will certainly spend a lot of time marketing your book after it’s released, if you haven’t done the initial groundwork, it will be harder than it needs to be. If you’ve just started a project, or better yet, have a seed of a book idea, now’s the time to start thinking about your marketing. Here are five ways you can get started… READ MORE
  • Taking ebooks to town (or the country): An interview with Jeff Front: Celebrating the digital book in all its most wonderful forms, we bring you our one-on-one with artist Jeff Frost. A few things to know about Jeff: His camera bag contains as many motors as it does lenses, he has an impish sense of humor, and his mohawk looks like it could inflict some serious harm… READ MORE
  • Singing the Magazine Eclectic: An interview with Anniina Mäkelä: Eclectic Magazine caught our eye for exactly the reasons its creators undoubtedly wanted it to—sharp imagery, incredible styling, and diversity of look. We were lucky enough to have a chance to speak with Digital Content Editor Anniina Mäkelä about the magazine, what it’s like working with a truly international fashion team, and what’s next for print magazines, fashion, and art… READ MORE

Enjoy and be sure to subscribe so you don’t miss anything!

Like a Rocket in the Sky: Propel Your Business to New Heights Using MagCloud

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Let’s face it, being successful takes work. Today’s world is dramatically different from the one fifteen years ago–it’s a noisy place full of fierce competition. The stakes are high and greatness is always on the line. If you’re anything like us, you know the challenge to be seen and heard is one of the most difficult. So how do you set yourself apart? In the spirit of entrepreneurship, we suggest trying some of these creative ideas to promote your brand—and ensure you remain in the know for your industry:

Establish yourself as THE expert: Your brand collateral is the most important opportunity to talk about your product or service. That’s why so many businesses (The Costco Connection, USAA Magazine) and owners have found that branded magazines are a unique way to pique audience interest with relevant content and information. It keeps you top of mind in a format that gets to your customers or target audience more frequently—be it annually, quarterly or monthly. How does it work? Well, by presenting your business in an editorial format you can:

  • develop prospective customers and foster increased loyalty
  • establish your organization or company as current on issues and trends
  • be a resource for information that is relevant to your audience
  • give depth and relevance to your brand in an environment you can control

Don’t be shy, tell your story: A custom magazine (e.g. This Workplace) or brochure (e.g. HP 360°) is the perfect way to chronicle the history of your company, a new product’s road to market, and much more. Consider the story you want to tell, and record or detail aspects that support your narrative. And don’t forget to employ social media either! Use Pinterest to crowd source ideas from fans and customers, leverage Instagram to showcase behind-the-scenes elements, and engage in conversation with your target audience on Twitter.

Showcase your amazing career: Showcase your career accomplishments and accolades in a magazine (e.g. Subject Matter, Trendi Creative) including media coverage, photos of your work, testimonials and anything else you’d be proud to display. Present it to prospective clients and include a link to it in your resume.

Keep pace with industry news and trends: Sometimes it seems as if the world—and the people in it—are changing faster than anyone can keep track. Start by putting your finger on the pulse of the industry. Draw insights and inspiration easily, and stay abreast of current and expected trends that are relevant to your business by reviewing what others are doing in and around you (e.g. Spinr Magazine, XXC Magazine).

Say ‘I Do’ in DIY Style

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Most couples will tell you the secret to a perfect wedding day lies in the details. Those personalized moments that make the occasion truly unique—especially DIY touches—are sure to create an intimate experience. Whether you’re planning a traditional soirée, or an affair that will color outside the lines of convention, consider these approaches to create lasting memories:

Wedding Guest Book

The wedding guest book is a perfect time capsule. Showcase your favorite photos and memories from over the years, capture guests’ well-wishes and preserve the occasion forever. It’s not only something you’ll cherish forever, it also makes for a beautiful addition to your ceremony and reception. MagCloud’s photo book format is perfect for the occasion. We also recommend checking out Blurb’s photo book options!

DIY Guest Gift

Share your love story with friends and loved ones in a beautifully unique, one-of-a-kind scrapbook using Flickr, and distribute it as part of the wedding gift. Simply gather your photos into an online photo album (take a peek at this post for tips!), then choose the photo set. Your photos will automatically be organized into a beautiful magazine format.

Unique Photo Album

Make your wedding photo album as unique as your wedding. A beautiful album will last a lifetime and ensure those endearing moments documented on film (or Instagram!) are around for generations to see. Regardless of whether you’re on a budget, or merely prefer a more hands-on approach, you have easy-to-use options at your fingertips. From MagCloud’s photo book format to Blurb’s BookSmart tool, you’ll get high quality prints that will last a lifetime.

As the wedding season heats up, we’d love to hear your creative planning ideas and how you’ve used MagCloud in aspects of your special day. Share in the comments below, or connect with us on Facebook and Twitter.

Recommended Reading

How to make a DIY Wedding Photo Guest Book

DIY Wedding Ideas using MagCloud

Adding MagCloud Touches to Your Wedding

Beyond the format—making a wedding book for them (and one just for you)

Embrace Your Summer Wanderlust

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Whether you’re planning a scenic vacation, a wild outdoor expedition or a weekend staycation this summer, the travel bug seems to always bite us during the warmer months of the year. If you’re at a loss for inspiration, look no further. You can find plenty of great magazines to awaken your travel desires, plan your itinerary, or inspire you to create a lasting remembrance of that epic adventure once returning home. If you aren’t embarking on a trek across different countries throughout the world, or if you’re just new to camping and the outdoor lifestyle, you can always kick back and appreciate these destinations from afar.

In an homage to our own summer travel desires, enjoy a few of our favorite camping and nature-inspired publications:

  • Overland Sourcebook (2013) – Created by the Overland Expo team as a 60-page listing for all things adventure – vehicles, motorcycles, accessories, camping equipment, services, information, trip planning, business consultants, fabricators, and much more.
  • A Camp on Plum Lake – Early to middle 20th century photography, this book is a history of one of the nation’s oldest summer camps in North Wisconsin, curated by Tim Bachmann.
  • Outdoor Solitude – Adventures into the mountains of British Columbia, Canada chronicles trips from the trailhead to the tranquility of relatively untouched areas of nature.

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Image via Fab and Frugal

Hats Off to Dads and Grads

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It goes without saying that June is an exciting time for most. Midway through the year, it signals the start of summer and encompasses both freedom for grads and family fun for dads. If you’re in the market for a unique way to celebrate either one, you can use MagCloud to do last-minute shopping for Dad or commemorate your grad’s past as they look toward the future.

Ideas to Brighten Dad’s Day:

Print and Digital Indie Magazines

If your dad happens to be a jack of all trades, chances are we have the mags to match. Whether he likes cars, technology, sports, or travel, we carry print and digital publications that make reading a more pleasant pastime.

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Custom Recipe Book

You don’t get between a guy and his grill, unless you have a cookbook. Put together his go-to recipes in a custom recipe book. We have the perfect recipe for a successful cookbook, should you need it!

 

Great Gifts for Eager Grads:

photobook1Photobooks for Friends

Since the change that accompanies graduation can be bittersweet, you can create a photobook to commemorate the past years before your grad takes a step in their new direction. The MagCloud Digest product is perfect for displaying full color photographs in a compact layout.

 

Custom Thank You Notes

If you found yourself in a pile of celebratory send-off gifts, you can give thanks with custom thank you cards. Our single sheet Flyers in the smaller Digest size are printed on a cover stock that that fits  perfectly into A9 envelopes and makes them ideal for using as flat notecards. Get started with our Software-Specific Instruction Packages.

Print and Digital Portfolio

Much to our delight, some grads will be on the hunt for careers as artists, designers, writers and publishers. For those of you, MagCloud’s print-on-demand features include quality printed portfolios at an affordable price, with a variety of sizes and binding options and an optional number of copies. With our Ship to Group feature, you can even send copies of your portfolio directly to an address list of potential employers.

 

No matter what or whom you’re celebrating this summer, MagCloud wants to help you wish them a warm congratulations and a happy Father’s Day!

 

Recommended reading:

MagCloud for Graduation Memories

Let’s Give It Up For Our Dads

A Father’s Day photo book just for him

Celebrate their achievement with a graduation photo book

A Recipe for a Successful Cookbook

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In the United States, the arrival of June brings with it National Barbeque Month. Primarily, it means three things: warm weather, fun festivals, and great grilling.

As the days get longer and you begin gathering around the outdoor barbeque, you also get a chance to show off your best recipes. If you’re a cook yourself, you know that presentation is as important as the flavor itself. So why not present your culinary chops in the best way possible?

You can put your favorite recipes to work for you and your guests, or collaborate with your friends and family for a cookbook worth keeping – and, despite the temperature, you don’t even have to break a sweat.

With our Microsoft Word Templates, you can customize colors, fonts and more just by following our Word template tips. If you select “US Letter Borderless” as the paper type in your page set-up, your cookbook will be ready to print via MagCloud.

If Word isn’t included in your summer style, you can also try your hand at our cookbook templates for Adobe InDesign and Apple Pages for designing your own barbecue cookbook.

zestIn the rare event that you haven’t already found yourself surrounded by appetizing inspiration, we might suggest browsing our selections from other grill-savvy MagCloud publishers, like ZEST: Food, Drinks & Entertaining.

 

Recommended reading:

Create a Beautiful Recipe Book with iWork Pages

Easy Custom Cookbooks with Microsoft Word

Cooking-up a Recipe Book with MagCloud

Free the Cookbook

How to make a cookbook—a delicious gift for everyone

Instagram Inspiration

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As the old adage goes, “A picture is worth 1,000 words.” Today, these words have never been truer. Digital technology has long made an impression on our imagery, and while the tools are changing, the rules for aesthetics remain.

With the rise of micro-publishing platforms like Instagram, there has been an increase in the widespread sharing of traditionally outstanding photos in an innovative space. Photographers, individuals and brands everywhere have become publishers in their own right and have given new life to visual storytelling.

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Since publishers are known for their storytelling, Instagram enables them to extend the reach of their already compelling work. It offers a new perspective, and, if done right, can increase audience loyalty and readership. How, you ask? Read on!

Continue your Content

For starters, you can leverage Instagram for posting between publishing. It’s a quick, easy way to give your readers a sneak peek at what’s coming up in the next edition, or to solicit feedback on what they might like to see more, or less, of.

Keep it Simple

Your posts should be unique to you, so don’t overanalyze it. Share images that are easy and fun, and that speak to you specifically. Fill your frame with photos that matter to you and focus on the framing. The right crop can make all the difference.

Share your Story

Take advantage of Instagram’s hashtag feature. Beyond using common themes to create a steady stream of conversation about your channel or publication, you can also include popular hashtags to insert yourself into broader discussions about #travel, #photography or even #throwbackthursday.

Every time you post, you become more readily visible to audiences all over the world, exposing your publication to viewers with similar interests, and ultimately attracting new readers.

 

Recommended reading:

How MagCloud Publishers Leverage Instagram

How to create a big Instagram following

Creating Conversions: How to Maximize Instagram for SMBs & Publishers

MagCloud’s Favorite Instagram Users and Hashtags

A Partnership of Publishing Proportions

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By now, most of you have heard the exciting news we shared this week: As of May 5, 2014, we have transitioned the MagCloud business to our good friends at Blurb.

When we started MagCloud back in HP Labs we sought to democratize publishing, so anyone could create and distribute their own magazine. In the five years since, we have been honored to print hundreds of thousands of publications from wonderful publishing enthusiasts, photographers, artists and business owners all over the world. Now looking ahead, we feel it’s time for MagCloud users to get even more out of publishing and we believe that Blurb’s growing self-publishing ecosystem was the perfect next step.

What’s next?

For the time being, you’ll still be able to maintain creative control of your projects within MagCloud. All you have to do to use MagCloud as you would normally is accept Blurb’s terms and privacy policy when you login to your account. Your publications will look exactly the same, they will be printed as they always have, and the cost to create or buy new and existing products will not change.

Over the coming months, as we get settled into our new digs, the Blurb team will be providing more details on the transition. That means you’ll also want to opt-in to receive Blurb’s newsletter updates to receive the latest information on the transition, as well as stay up-to-date on all things Blurb.

In fact, it is Blurb’s features, like their broad line of book and magazine products and growing global distribution channels, that made them the obvious choice as we were looking to evolve what we started. In addition to robust authoring tools and a commitment to product quality, some of the many new benefits that you’ll find at Blurb include:

  • Precision design tools – like the recently released Blurb BookWright™ – to help you design your magazines with Blurb
  • Offset printing options for greater cost savings, as well as print-on-demand services
  • Unprecedented global reach across 80+ countries within Blurb’s platform
  • The Blurb Bookstore and third-party marketplaces

We hope that as our partnership evolves, you’ll find yourself as comfortable on Blurb’s pages as you are on ours. In the meantime, click here to learn more.

Publishing Poetry

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Established by the Academy of American Poets, the United States celebrates National Poetry Month throughout the month of April. Ultimately, the purpose of the dedication is to draw individual and media attention to the art of poetry.

Image Courtesy of Parnassus Review
Image Courtesy of Parnassus Review

As artists, we know that poetry takes on many forms. While some keep free verse journals, others compile intricate sonnets and visual poems. Regardless of where on the spectrum your collection lies, though, there is a publication designed to make it shine. There is no time like to present to celebrate your own poetry, so read on for publishing pointers.

Maximize your medium.

Since the layout of a poem can be as important as the words themselves, the first step to publishing it determining the best place for your poetry to call home. Composing poetry on glass or wood and then uploading photos can completely change the perspective in your book.

Think outside the lines.

Tell a visual tale with your story by writing in different shapes. Graphic layouts are ideal for acrostics and outlining the silhouette of a character, or tracing the landscape of your setting, can significantly increase the visual appeal of text without imagery.

Face the font.
Create a language of your own by changing the fonts throughout your text. Don’t stop at style though, increase the size, change the color, and indicate significance with bolding, italics and CAPS. Each aspect of your font can add emphasis to your words and your tone.

Image Courtesy of Great Lakes Writers Festival
Image Courtesy of Great Lakes Writers Festival

Structure your space.

Like with lines, spacing can increase the drama on a page without any images. You can control the chaos with specific kerning or create a world of context by increasing the length of your lines. Sometimes the white space between the words introduces a meaning more powerful than the poem.

Don’t stop with words.

Each picture you include brings 1,000 words of its own, complimenting the existing artwork with even more context. Ebooks can deliver a digital space where the possibilities are endless; complete your composition with videos and sound recordings for a visceral experience.

Have any tips of your own? Share them below!

Recommended Reading:

Passion: Poetry – Inaugural Edition

Anthology of Mad Dog Poetry

The Inquisition of Poetry: Volume 1

Spring Snapshots: Making Your Photography Bloom

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Image Courtesy American Meadows
Image Courtesy of American Meadows

For many, spring is the light at the end of the winter tunnel. Yet for photographers, it is the light at the end of the lens that makes spring most welcome. We find ourselves drawn to the season’s bright colors and warming up to the wanderlust that takes over the coming months.

Whether publishing a photography book or a travel magazine, spring deserves its own place on the page. Especially in an increasingly digital space, we know that outstanding content is best accompanied by outstanding imagery.

In order to do your wanderings justice, it’s important to strengthen the foundation of your photography beforehand. Pack your rucksack full of handy tips and tricks, like those included below, and then go on. Indulge your senses in all that the new seasons have to offer. When you return, share some of it with your readers.

If you’re already out the door, you’ll find a few tips to get you started below. We hope you enjoy these handy tips and links.

  • Get close to the scenery. It was Robert Capa who said, “If your photographs aren’t good enough, you’re not close enough.”
  • Leverage the light. Use golden hours like early morning, late afternoon or early evening for the most dramatic effects.
  • Speaking of lighting, watch your white balance. Compliment the natural beauty by turning off your camera’s white balance for the truest, clearest color.
  • Dress for the occasion. Pack on the layers for changing temps, but don’t pack so much you can’t enjoy your journey.
  • Get back to the basics. The Rule of Thirds never goes out of style, so align your subject along the intersections of nine equal squares within the frame for more drama.

For further inspiration:

OneLight Field Guide: A field guide to complement the accessories in your camera bag and make the most of whatever light you may find yourself in.

Composition Rules: A short review of composition rules to help you make better photos.

Fine Art Photography: Eye on Fine Art Photography’s Spring Issue features inspiring photography of places like Wakulla Springs, Yosemite, flower fields of Carlsbad and beyond.

Denim+Grace: Denim+Grace is a Photography Magazine created for Photographers and filled with content from leading artists in the industry.

Digital Compact Photography: A must have magazine, if you are using a compact digital camera and not an SLR. Full of hints and tips, for learning to take the perfect photo using a compact digital camera.

The Canon Spectrum: This magazine gives DSLR camera users a little bit of information on the different lenses that one should use for each kind of photography subject as well as recommendation of a wide price range of recommended lenses.

 

Recommended Reading:

Summer Wanderlust

Travel Photo Tips and Tricks

Q+A with Professional Photographer James Worrell

Celebrate Camera Day