Let’s face it, being successful takes work. Today’s world is dramatically different from the one fifteen years ago–it’s a noisy place full of fierce competition. The stakes are high and greatness is always on the line. If you’re anything like us, you know the challenge to be seen and heard is one of the most difficult. So how do you set yourself apart? In the spirit of entrepreneurship, we suggest trying some of these creative ideas to promote your brand—and ensure you remain in the know for your industry:
Establish yourself as THE expert: Your brand collateral is the most important opportunity to talk about your product or service. That’s why so many businesses (The Costco Connection, USAA Magazine) and owners have found that branded magazines are a unique way to pique audience interest with relevant content and information. It keeps you top of mind in a format that gets to your customers or target audience more frequently—be it annually, quarterly or monthly. How does it work? Well, by presenting your business in an editorial format you can:
- develop prospective customers and foster increased loyalty
- establish your organization or company as current on issues and trends
- be a resource for information that is relevant to your audience
- give depth and relevance to your brand in an environment you can control
Don’t be shy, tell your story: A custom magazine (e.g. This Workplace) or brochure (e.g. HP 360°) is the perfect way to chronicle the history of your company, a new product’s road to market, and much more. Consider the story you want to tell, and record or detail aspects that support your narrative. And don’t forget to employ social media either! Use Pinterest to crowd source ideas from fans and customers, leverage Instagram to showcase behind-the-scenes elements, and engage in conversation with your target audience on Twitter.
Showcase your amazing career: Showcase your career accomplishments and accolades in a magazine (e.g. Subject Matter, Trendi Creative) including media coverage, photos of your work, testimonials and anything else you’d be proud to display. Present it to prospective clients and include a link to it in your resume.
Keep pace with industry news and trends: Sometimes it seems as if the world—and the people in it—are changing faster than anyone can keep track. Start by putting your finger on the pulse of the industry. Draw insights and inspiration easily, and stay abreast of current and expected trends that are relevant to your business by reviewing what others are doing in and around you (e.g. Spinr Magazine, XXC Magazine).
Finding yourself in a creative rut? Whether you’re a writer, artist, small business owner looking to spice up your brand or just someone who needs a little refresh, here are five things you do to get your creative juices flowing.
This may seem counter-intuitive, but a lot of times people can’t get their creative juices flowing simply because their minds don’t have the space— it’s been preoccupied with daily chores and is too tired managing life. Creativity flourishes when the mind feels fresh and rejuvenated. Making sure you get enough sleep until you feel balanced, or deliberately spending an afternoon doing absolutely nothing may be all you need to bring the creative spirit within you back to life.
2. Keep a creativity journal
Did you have a doodle book when you were little? It might not be a bad idea to start one again. When tending to our day-to-day lives, we often only have limited space for our creative thoughts. A creativity journal will let your mind wander without going into overload since all of your ideas will be down on paper. Keep a journal with you at all times—you might be surprised where a random idea written down can take you. You can also make your own creativity journal with MagCloud’s compact Digest product, its small enough to take everywhere you go!
3. Break your routine
While keeping a daily routine helps with staying efficient, breaking out of it can spark new ideas. Even seemingly small actions such as starting a conversation with a stranger at a supermarket can be all it takes to get your creativity back. A trip to the great outdoors or to a quiet place where you can let yourself (and your thoughts) just “be” without judgment can also work wonders. Where would you go?
4. Discuss your idea with someone different
Since you’ve probably been marinating on your idea (or lack thereof), simply talking to people who have different approaches to life can also help pull you out of your rut and in new directions. They may get you thinking about your idea in ways you never imagined.
5. Try something unexpected
Trying things that you would never expect to do can take you to a whole new realm of thought. If you’ve ever felt resistance against an activity, now is the time to embrace it. So take that yoga class you’ve wanted to try, make a music playlist from a genre you never listen to, draw if you are a writer, knit if you are a photographer, take on a new hobby (ie. surfing, creating a children’s book, cooking) you’ve never considered before. Notice the new thoughts that start to form in your head. We can’t wait to hear what you find.
What do you do to get your creative juices flowing? Share with us in the comment section below!