MagCloud iPad App

We’ve refreshed the MagCloud iPad app with support for iOS9 and iPad Pro devices. More great features will be coming soon!

2013_04_hyperlinks-ipad2The MagCloud iPad app is a great way to sell your magazines and other content on mobile using iTunes In-App Purchase. Readers have the option to purchase new publications as a guest or sign-in with their MagCloud account for additional access to their existing on-line digital library.

2013-04-multipledevicesPublications purchased while signed-in to the app will also be saved to a user’s Digital Library on the MagCloud website, allowing them to be read on all their other devices as well, either via the MagCloud Web Viewer or as a PDF download.

The new version of the the MagCloud iPad app also boasts faster performance when browsing, reading, downloading and switching orientations; on-device account management and sign-up; and various user interface improvements to make the app more intuitive.

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For publishers this means another way to monetize and build awareness for your content.  If you have already opted-in to digital distribution as a paid digital publication, your publications will automatically be available for sale in the new version of the iPad app.  To accommodate Apple’s iPad-pricing model we will automatically adjust pricing on the iPad to match the nearest pricing tier (most often the nearest $X.99 increment).

Publishers can use our digital pricing calculator to see in real-time how your pricing and earnings will compare for publications you distribute on the MagCloud website and via the iPad app. Free digital publications remain the same. To learn more about MagCloud digital distribution see our FAQ.

Download the new MagCloud iPad app and let us know what you think in the comments below.

Celebrating Dads and Grads

With Father’s Day this Sunday and the school year coming to a close, today we’re going to highlight some ways to use MagCloud to do some last minute shopping for Dad, and also how recent graduates can use MagCloud as they commemorate the past and look toward their future.

MagCloud Gifts for Dad

18 Month Photo Calendar

DadCalendarThe mid-year timing of Father’s Day is a perfect opportunity to create a custom photo calendar that your dad can enjoy through the end of 2014. We’ve modified our 2013 calendar templates to go from July 2013 to December 2014 in our Standard (8.25″ x 10.75″) and Small Square (8″ x 8″) formats for InDesign CS4 and newer, and Apple Pages. Just download the template for the size of calendar you want to create in your software of choice, add your photos and use the included instructions to export a PDF for uploading to the MagCloud website. With MagCloud you can order just a single print copy for your dad, or order additional copies for other family members.

InDesign CS4 and newer: Standard template  |  Small Square template

Apple Pages: Standard template  |  Small Square template

If creating your own calendar file in InDesign or Pages isn’t for you, check out our partner PoyomiPoyomi lets you create a calendar just by uploading your photos from your computer, SmugMug, Picasa, or Facebook, and then you can have it uploaded automatically to your MagCloud account.

Custom BBQ Recipe Book

If your dad loves to grill, pull together his go-to recipes into a custom recipe book. Click here to check out our recent post on National Barbecue Month for templates and tips.

Print and Digital MagCloud Publications

No matter what your dad is into, from cars or technology, to sports, cooking, or travel, chances are good you can find a MagCloud publication about it. Print copies always make a great gift for reading on the beach this summer, or if he has an iPad, get Dad an iTunes gift card that he can use to purchase digital versions of the publications he likes right inside the latest version of the MagCloud iPad app.

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MagCloud Uses for Grads

Photobooks for Friends

PhotobookBefore you and your friends head off in various directions after graduation, commemorate the fun times you had together in a photobook. MagCloud’s 8.25″ x 5.25″ Digest product is a great size for displaying full color photographs in a nice compact format, and only costs $0.16 per page to print. Check out our blog posts about creating photobooks with Adobe Photoshop or Apple Aperture, or see our Getting Started page for instructions in a variety of other programs. You can also use our partner Poyomi to quickly turn your photos from Facebook or Instagram into a photobook without having to lay them out yourself.

Custom Thank You Notes

ThankYouNow that you’ve received all those generous graduation gifts, show your appreciation with customized thank you notes. MagCloud’s single sheet Flyers in our smaller Digest size are printed on a heavier cover stock that make them ideal for using as flat notecards, and the size fits perfectly into A9 envelopes. All you have to do is use the program of your choice to create a PDF that is either 8.5″ x 5.5″ for portrait notecards or 5.5″ x 8.5″ for landscape notecards, and upload that PDF to MagCloud. Then you can order as few or as many thank you cards as you need, for just $0.32 each (or $0.24 each if you order 20 or more). For instructions to create your PDF, check out the Software-Specific Instruction Packages on our Getting Started page.

Print and Digital Portfolio

Children's Sports Photography PortfolioFor those of you heading into the work world as artists, photographers, designers, architects, or writers, MagCloud is a great option for publishing your portfolio. MagCloud’s print-on-demand features allow you to order commercial-quality printed portfolios at an affordable price, across a range of sizes and binding options, in as few or as many copies as you need. You can even have copies of your portfolio shipped directly to an address list of potential employers using our Ship to Group feature. In addition to having high quality print versions of your portfolio available on demand, you can also make your portfolio available digitally for viewing in the MagCloud Web Viewer, iPad app, and as a downloadable PDF, using the same PDF you upload for printing.

MagCloud wishes a hearty congratulations to all the graduates out there, and a happy Father’s Day to all the dads!

Improved Discovery and Sharing

MagCloud just got a bit more social with our expanded sharing functionality.  You can now like, tweet, pin, and share your favorite print and digital publications from our website, within the web-based viewer or via the updated iPad app. We’ve also given our storefront a pretty little facelift making it easier to discover, read and buy MagCloud publications.

New Sharing Features

Our enhanced features allow you to share a link from the publication details page or the publication itself with most popular social networks or via email.  You can also like, tweet, +1 or comment on a page or publication.

Share publications directly from our web-based viewer and the latest version of our iPad app.  While reading from with in the web viewer you can share a publication to your favorite social network, send via email, or  grab a link and/or embeddable widget to include on your website or blog.

On the iPad you can choose to share a page or the cover and send via Twitter, Facebook or email directly to friends and colleagues.

Improved Storefront

We’ve also made it easier to browse and discover the tens of thousands of publications available publicly in the MagCloud storefront.

The redesigned storefront makes it easy to find and read free and purchased  digital publications directly from the website.  You can browse both print and digital publications by popularity, recommendation, category or search.

Let us know what you think of the new sharing functionality and improved storefront in the comments section below.

Print and Digital: A Winning Combination

Print vs. digital has long been hotly debated. Recently, we’ve seen several experts weighing in on the topic, arguing that print and digital can coexist and will in fact strengthen a brand when used together. Of course, we’ve always known this at HP MagCloud (check out our Jan. 5 blog post), and we are thrilled when other people realize it doesn’t have to be an either/or proposition. The challenge is finding the right medium to use to tell your unique story, so that it’s heard and understood by your audience.

So what are people saying? Novelist Dave Eggers in the Guardian said, “It’s our admittedly unorthodox opinion that the two can co-exist, and in fact should co-exist. … But they need to do different things. To survive, the newspaper, and the physical book, needs to set itself apart from the web. Physical forms of the written word need to offer a clear and different experience. And if they do, we believe, they will survive.”

When should you choose digital? “For news, facts and information, let’s tell stories as they unfold: a tweet here, an update there, a database, a video clip, a timeline, a slideshow, a conversation, a list. Let’s master the tools of digital storytelling and learn to match our tools and techniques to the circumstances,” stated digital guru Steve Buttry on Poynter.org.

What about print? “Let’s respect the pure, traditional story – the narrative string of paragraphs – by reserving that form for real stories,” Buttry added.

We’re fortunate to live in a world where we have both options.

In telling your story, you’ll want to rise above the chatter. It’s a good idea to participate in the online conversation by using Facebook, Twitter, email newsletters and more to share what’s happening in the moment. You’re demonstrating your knowledge about your industry and connecting in a more immediate way with your audience.

Meanwhile, a print publication showcases your photographs and carefully crafted story to an audience who wants to linger over and slowly digest your content. No matter how great digital content is, readers can stash magazines in their purses, dog-ear the pages and tear out their favorite articles. Quoting The Economist (June 9 issue): “As long as there are coffee tables, people will want things to put on them.” The high quality of print makes you proud to display your work to clients, and likewise, your clients will be happy to share your magazine with people they bump into.

HP MagCloud provides both print and digital offerings because different stories beg to be told in different ways. Plus, you might reach new readers who prefer to read content on their iPad or smartphone. We realize there is much to consider, and one of the main deterrents of print is the expense and complexity. With HP MagCloud, it costs only 20 cents per page for Standard and Square products, there are no upfront costs and everything can be done via our website with a few clicks of the mouse. So a small business on a tight budget can afford to self-publish their content.

For a small business, blending print and digital elements into your marketing is a win-win. Does your business plan include both digital and print? If not, here’s your chance to consider both.