Cooking-up a Recipe Book with MagCloud

It’s that time of the year, which means it’s time to start thinking about gifts…

I used to spend 3 days making dozens of batches of home-made biscotti to give to the neighbors and friends who unexpectedly drop by during the holiday season.

But this year? Well, let’s face it–I’m too busy to spend 3 days baking, packaging and crafting these little masterpieces.

Instead, I have decided (Sorry friends, your surprise is ruined!) to give my loved ones and neighbors a custom cookbook, filled with our family favorites, printed by MagCloud.

Today I will share with you a template that I have made in InDesign and a few tricks for customizing it for your own use.

GETTING STARTED:

You can start with my custom-designed template that is already formatted for MagCloud settings, or create one of your own. MagCloud’s InDesign document settings and a blank template are available at magcloud.com/help/indesign

Download my InDesign Template.
Preview my cookbook on MagCloud.

CUSTOMIZING YOUR TEMPLATE:
Transforming this template into something of your own is pretty simple using style sheets. Before you start entering your own information, I suggest your go through the template and adjust the colors and fonts to your choosing.

Change your Spot Color
1. Open the Swatches Panel
In CS6 or higher click Window > Color > Swatches
2. Double Click on the color named “sweet red”
3. Adjusting the C,M,Y and K values will change the “pop of color” on all of the pages where it is used in the template.

Adjusting Paragraph Style Sheets
Open the Paragraph Style Panel.
In CS6 or higher click Window > Styles > Paragraph Styles.

Once you have the Paragraph Styles Panel open, you can then go through the document and change your fonts and colors. You will notice that the style sheets are divided into subcategories based on where they are in the document.  (Tip: by opening up all of these sub-tabs you can easily see what style affects each block of text you select on the page)

To adjust the settings of your paragraph styles:
1. Select the text you want to change
2. Identify which Paragraph Style you are selecting within the Paragraph Styles Panel
3. “Right Click” or “Ctrl + Click” on the highlighted style in the Paragraph Styles Panel
4. Using the Paragraph Style Options Dialog box, adjust the font details

Add Your Own Photos and Personal Touches
Change the title, insert photos, recipes and update the intro letter to reflect your own personal style. You can even include a photo of the person who gave you the recipe or a special quote from them.

(Tip: to include more recipes select a “spread”–2 side-by-side pages–within the Pages Panel, and [ctrl + “click”] or [“Right Click”] on the highlighted pages within the panel. Select “Duplicate Spread,” this will insert a set of identical pages in your document.)

**Note that you will want to have a page count that is an increment of 4 pages to print with MagCloud… such as 16… 20… 24… 28… You get the idea!

SAVE AND EXPORT A PDF:
Want a quick easy way to be sure your export settings are correct?

DOWNLOAD the MagCloud PDF Export Job Options file

*If you are on a Mac: double click on the file, it will open in an Adobe application and add it to your presets. You can then close that application and return to InDesign.

*If you are on a PC, within InDesign go to File > Adobe PDF Presets > Define > Load
Find and Select the file you downloaded called “MagCloud_PDF_Export” > Click Done

To use these imported settings, with your file open in InDesign,
Select File > PDF Presets > “Adobe PDF Preset for MagCloud”

Name and Save your PDF and you are ready to publish!

Other Fun Ideas for Your Cookbook:
– make your cookbook themed with all family classics or recipes from a particular family member like “Granny’s Favorite Recipes”
– make a genre themed cookbook, like “Sweets,” “Holiday Dishes,” or “Brunch”
– make a cookbook for a school fundraiser and call it “Bake Sale”
– Ask friends to contribute recipes and do a collaborative cookbook

MagCloud Pet Love

MagCloud Team PetsHere at MagCloud, we love pets, so it’s no surprise that some of our team members have published “Puppy’s First Year” photo books, created wall calendars or even made custom placemats for their furry friends.

Whether you have a goldfish, a Peterbald cat, a purebred Great Dane or a rescued mutt, there’s bound to be a product that will help you pay tribute to your furry (and sometimes fur-less) companions.

petphotobook

Create a Photobook

Using cool action shots, fun Instagram photos or ‘selfies’ of you and your pet, you can create beautiful square photobooks to commemorate your pet’s first year, or as a gift for your favorite animal-lover.

Blank templates to get you started with MagCloud’s square product are available in the Getting Started section of the site. Or if you want a little more help with design, you can use our partner Poyomi. Poyomi is a web service that lets you take your desktop or online photos and easily lay them out as a calendar or photo book of many sizes and have them printed and shipped on-demand via MagCloud.

MagCloud_flyer_paws_stackMagCloud’s Flyer Product to Promote your Pet Cause

If you’re involved with a pet service, cause, or adoption agency, MagCloud’s glossy flyer product is perfect for pet adoption flyers or event promotions. We personally love a good ‘yappy hour,’ or ASPCA fundraiser. You can spread the word for your cause or event for as little as $0.24 a copy when you order 20 or more digest-sized flyers.

Posters Turned into Personalized Placemats

montyplacematMonty, MagCloud’s unofficial mascot and Canine Consultant even has his very own personalized placemat for a water bowl in his office. Using the poster product in a landscape format we created a custom graphic that looks like a sketch of a place setting on chalkboard. While the poster isn’t 100% waterproof, it does hold up well, and at $2 for a new one, it can be changed out seasonally, or swapped for holiday and sports-themed versions.

You can download this image to create your own–just place it in any MagCloud 18 x 12″ poster template in your favorite software and add your pet’s name in white text.

Enjoy Pet Photos Year-Round with a Custom Calendar

SATO Fundraiser CalendarCalendars aren’t only for a new year, you can still create a custom photo calendar to enjoy through the end of 2014. We’ve modified our 2013 calendar templates to go from July 2013 to December 2014 in our Standard (8.25″ x 10.75″) and Small Square (8″ x 8″) formats for InDesign CS4 and newer, and Apple Pages. Just download the template for the size of calendar you want to create in your software of choice, add your photos and use the included instructions to export a PDF for uploading to the MagCloud website.

InDesign CS4 and newer: Standard template  |  Small Square template

Apple Pages: Standard template  |  Small Square template

If creating your own calendar file in InDesign or Pages isn’t for you, then this could also be a great time to check out our partner Poyomi. In addition to photo books, Poyomi lets you create a calendar just by uploading your photos from your computer, SmugMug, Picasa, or Facebook, and then you can have it uploaded automatically to your MagCloud account.

Discover and Enjoy other Pet-Centric Publications

If that’s not enough pet-mania for you, Monty has picked out some of his favorite publications available in the Pets Category of the MagCloud Shop.


Pup Culture May / June 2013Pup Culture

Everything Pet in the Northwest–We cover pet health, welfare, events, and just about everything else for our readers in the upper-left-hand-corner of the map.

Spot MagazineSpot Magazine

Everything Pet in the Northwest–We cover pet health, welfare, events, and just about everything else for our readers in the upper-left-hand-corner of the map.

Animals VoiceAnimals Voice

Features articles about the history and plight of pit bulls. Also: Wild Horses, Factory Farming, Whales and Dolphins, Endangered Wildlife, Horse Slaughter, and other news and information regarding the rights of animals


Pony PalsPony Pals

July’s issue is full of great pony stories, summer tales, art, horse themed crafting projects, and a great tale about Equitarian Initiative in Haiti.


Shelter Pet MagazineShelter Pet Magazine

Everything Pet in the Northwest–We cover pet health, welfare, events, and just about everything else for our readers in the upper-left-hand-corner of the map.

InstagramAnimal lovers: be sure to stay tuned for a MagCloud Instagram pet contest coming your way soon!

How MagCloud Publishers Leverage Instagram

Instagram on iPhoneVisual storytelling is nothing new in the realm of business. Content consumers love the power of an image portraying “1,000” words that leaves enough to the imagination while alluding to a larger point. To that end, MagCloud is running a #MagCloudHearts themed poster giveaway through Instagram.

But what makes Instagram an improvement over the time-tested and standardized visual element? To answer these questions, we continue our chat with Cory Ann Ellis and Trey Hill. This time, we’re shifting our focus from Pinterest to Instagram, and the best practices for leveraging the platform for publications and small business.

MagCloud: Are your businesses using Instagram for business purposes?

Cory Ann Ellis: Yes we are on Instagram (@coryannellis), and like Instagram for private use, it’s immediate and visual nature. It is free and clear of long posts, soapboxes and other negatives that can fill other social media platforms.

Trey Hill: My agency (@squarerootof9) specializes in image driven storytelling, and for most people, I am the agency. I’m an avid Instagrammer & use it to tell my story, which spans the professional, experimental and personal.

MagCloud: What’s your favorite element of Instagram, and why do you think it can help your publication?

Cory Ann Ellis: Instagram has the ability to show a steady stream of interesting content that can keep the reader’s attention between publication dates. With behind-the-scenes and feature teasers, viewers can get excited to pick up or download the next issue.

Trey Hill: It’s a craft that’s always been about contextualizing and sharing our world. Instagram, for me, has made it so the time between seeing and sharing is almost zero. In that way, I think it’s perfect. Used well, Instagram can help anyone craft an ongoing story that reveals who you are and what you’re about. Just because you’re on a mobile device doesn’t mean that you can’t take time to learn the craft of photography. The tools have changed, but the aesthetic that draws people to a photo – good composition, proper exposure and a unique point of view – will never change.

MagCloud: What are your top Instagram tips for publishers?

Cory Ann Ellis: Show images that are graphically interesting and fun. Go easy on the filters. Focus instead on the framing and lighting so that you don’t need to use filters to distort from poor photography. Yes it’s just a camera phone, but you can use it wisely. Try hinting at an upcoming article by showing a tiny detail or abstract from the set without showing full setups.

#panogramtastic
#panogramtastic

Trey Hill: I don’t think my tips for publishers would be any different than the tips I’d share with an individual. I am three-quarters of the way through a four-part series on my blog about mobile-photography. I think, more than anything, I’d point people there as a great place to start:

In Part Three, I talk about how to push the medium of Instagram by highlighting something I created called #panogramtastic. Basically, Instagram is all about the single square image. For a while, people have been using apps to add white to the background of their images so they can post circles, or more traditional photo crops. I thought, “What if you could take the constraints of the app and use them to create something interesting?” I began by using my profile’s grid view to merge a single panoramic image across three frames. They come out like what you see on the left.

MagCloud: How best can publishers promote their publication using Instagram?

Cory Ann Ellis: I think one of the best ways is to use the hashtags to create contests or followings for a specific feature or event. For example, if you create a hashtag and promote the most recent publication by saying, “Where do you read your xyz magazine? – show us through Instagram. Hashtag your photo #xyzmagread.” Then you have a steady stream of everyone reading your magazine in different places and parts of the world. These can be fed into your websites, blogs and even shared on Facebook. This is a great way to show that others are enjoying your publication and they might also.

Trey Hill: One of my clients is the Dallas Stars, an NHL hockey team. One of the initiatives we’ve done for the past five seasons is inviting the fans behind the curtain. I think Instagram is perfectly suited to show people the raw, unpolished parts of who you are. Fans love it because they feel like they are part of the team. For a publication, I would say, use Instagram to show people things they wouldn’t otherwise see – an image that didn’t make the final edit, but is still evocative – a layout sketch or anything from the process. Just because it’s not “for real” don’t let that mean you don’t treat it with respect. Make sure you take time to art direct the frame or fuss over the treatment you put on the image. It may not be part of the publication, but every Instagram becomes part of your story.

———-

We’d like to give both Cory and Trey a special shout-out and thank you for showing us some of the magician’s tricks, so to speak.

Do you too have insight into how Instagram improves the story-telling strategies for your business? Let us know in the comments, and don’t forget to join the #MagCloudHearts Instagram poster giveaway!

Show the Love with a Personalized MagCloud Gift

ValentineTemplate-featured

It’s February, which means it’s officially time to start thinking about gifts for your friends and loved-ones for Valentine’s Day. But rather than buying an impersonal card at the store, why not make the holiday more meaningful with a DIY Recipe Book, Instagram-style poster or custom card? We’ve designed templates to help you get started and we can’t wait to see what you’re inspired to create!

View MagCloud Recipe Booklet on MagCloud.comRecipe Booklet

Around the holidays, we’re a big fan of the K.I.S.S method (Keep it simple, Silly!), so with that in mind we’ve created a template that makes for a great little gift, but doesn’t take a whole lot of time to create.

You can choose how little or how much to customize of this 12-page Digest Landscape recipe booklet. Make it personal by including photos, love notes and your favorite recipes, or you can use ours (don’t worry we won’t tell).

We’re offering the same template in some of your favorite software applications, so click on the links below to download the template of your choosing and get started!

Adobe InDesign CS4 or newer

***InDesign users: There are multiple layers in your file for you to get instructions and customize the design. Please note the “Example” layer is currently set to not print, so if you want to use our recipes and just edit the design directly, select the “Example” layer in the Layers palette and right-click to edit the “layer options” (just check the box that says “Print Layer”)

Apple iWork Pages

View MagCloud Valentine Poster Template on MagCloud.com

Personalized Instagram Poster or Card

If the recipe booklet seems like too much, or you’d rather make a big impression without too much work, then the Instagram Poster or greeting card templates will be perfect for you. Swap in some personal photos of you and your loved one, or artistic shots they might enjoy and add a personalized message and you’re good to go!

Just be sure to use images that are high-enough resolution:

  • Poster – the squares require images that are at least 900 x 900 pixels  and the rectangular images need to be a minimum of 1900 x 900 pixels.
  • Card – the square images need to be a minimum of 600×600 pixels and the rectangular images need to be a minimum of 1200×600 pixels.

Get the poster Template:

Adobe InDesign CS4 or newer

Apple iWork Pages

View MagCloud Valentine Card Template on MagCloud.comGet the card template:

Adobe InDesign CS4 or newer

Apple iWork Pages

Word

Play with Typography for a More Personal Feel

All of the templates include standard system fonts, but to emulate that custom handmade look in our examples we recommend you swap out the typefaces for something more creative:

ValentineTemplate-blackjack
ValentineTemplate-jennasue

Put Your Resolutions Right Where You Can See Them–on the Wall.

postertemplates

Well, it’s that time of year again–when we all take a moment to reflect on the last 12 months and set goals for the future. The beginning of 2013 is less than a week away, so it’s time to set your New Year’s Resolutions and figure out how you will stick to them this year.

Some of us write them down and start off resolute, yet a good portion of us will likely forget about them or give up by March. This year, to keep us on track, the MagCloud team decided to decorate our offices with empowering words and goals printed on our awesome Poster product.

If you’re not familiar with HP MagCloud’s Poster product, you should definitely check it out. Available in 12″ x 18″ and 18″ x 12″ trim size options, our posters are printed on 80# premium cover stock, and come standard with UV Coating for increased durability. At just $2 a piece (plus shipping) they make for very affordable gifts, or leave plenty of room to mark-up and sell. We’ve seen folks use them to show off their love for cars, create unique calendars, or even as an alternative to guest books.

But let’s not to get distracted from our resolutions already.  To get you started creating your own resolution posters we’ve created some templates and design inspirations below.

Please note that our Poster product offers you the ability to print on both sides (we like to put a little message on the back for gifts/clients) but if you choose to upload a file with only one “facing page” the MagCloud uploader will warn you that you should have two “pages.” Don’t worry about this–we will add a blank side to the back for you.

COLOR-BLOCK POSTERS

Adobe InDesign (CS4 or higher):

Apple iWork Pages (’09 or newer):

Microsoft Word:

Adobe InDesign (CS4 or higher):

Apple iWork Pages (’09 or newer):

Microsoft Word:

Special Italicized Font used: EXMOUTH

MagCloud Calendars + Your Business

Click here for info on our 2016 calendar templates!

The New Year is rapidly approaching, so if you’ve been wanting to put together a calendar for client gifts or to promote your business, then stop procrastinating and get to it!

No matter what business you’re in, calendars are a great way to keep your name in front of your client all year long.

We know that assembling a calendar can be time consuming, so to save you time, we’ve created templates for some of your favorite design software, in multiple sizes that fit just about any budget and style. Just pick your software and product size, then get your content and imagery together. With just a few edits to typeface and colors you can create a calendar that is uniquely your own.

<< Want to get inspired? Check out Merritt Photography’s Seasonal Reflections 2013 Calendar. Jennifer Koskinen created a fabulous calendar that celebrates the seasons with artful iphoneography and inspired quotations by distinguished photographers and designers. Koskinen did so using our 8″ x 8″ Small Square product to create an elegant and minimalist calendar that fits her brand and budget.

Product Options:

Small Square (8″ x 8″) calendars

These are ideal for square photos like those from Instagram. With Saddle-Stitch Binding a 28 page calendar will cost $5.60/each + Shipping.

Standard (8.25″ x 10.75″) calendars

Our classic letter-sized publication. With Saddle-Stitch Binding a 28 page calendar will cost $5.60/each + Shipping.

Large Square (12″ x 12″) calendars

One of our larger products, this Wire-O bound style has heavier stock paper and is well suited for showing off beautiful images. At 28 pages a calendar costs $12.08/each + Shipping

InDesign CS5 and Newer

InDesign CS4

Pages

Microsoft Word

Restrictions in Microsoft Word make it difficult to have an editable calendar grid in the Word template, so we’ve created three different templates for our Standard size calendar that offer a variety of grid styles as static images. Choose from a classic “Grid style”, a sleek “Line style” or a clean “Corner Style” and add your images to get the look you want.

Poyomi

Tabloid 14″ x 11″ calendar

Don’t want to use any of the above applications? MagCloud’s Partner Poyomi has an easy-to-use web-based platform that helps you create impressive 14″ x 11″ calendars that are printed by MagCloud. With their service you can easily upload photos from your computer or connect to your accounts on photo-sharing services like Flickr, Smugmug, Picasa and Facebook.

*Please note that using the Poyomi tool and templates to create a calendar or photo book will affect the pricing. For Poyomi pricing, visit poyomi.com/pricing

To get started with the Poyomi calendar tool click here.

Check out some of our favorite calendars currently on MagCloud:

Make Summer Last All Year – Turn Your Photos into a Calendar

In the last few weeks, we’ve been talking about ways to turn your photos into something special with MagCloud. Whether that’s creating a photo book with Photoshop, Lightroom or Aperture, or creating a Summer Memory Magazine, MagCloud makes it easy to enjoy your photos in beautiful print and digital formats. So why not enjoy Summer all year-round by creating a calendar with your photographs?

To help you get started, we’ve created 6 templates for you to use with Adobe InDesign and Apple Pages. Simply add your own photos, special dates and details, upload your PDF to MagCloud and you’re set! You can sell your calendar online in the MagCloud Storefront or use our Direct Mail feature to send a copy to all of your friends with just a few clicks of the mouse.

Let’s get started!

Select the Format/Size of Calendar

Our templates are available in 3 sizes:

  • Small Square (8″ x8″) calendars (ideal for square photos like those from Instagram) with Saddle  Stitch Binding (28 pages – $5.60/each + Shipping)
  • Standard (10.75″ x 8.25″) calendars with Saddle Stitch Binding (28 pages – $5.60/each + Shipping)
  • Large Square (12″ x 12″) calendars with Wire-O Binding (28 pages – $12.08/each + Shipping)

*Remember that prices drop 25% off when you order 20 copies or more. So if you’re looking to order gifts for friends and family, or a great way to promote your business–a MagCloud-published calendar may be the perfect solution.

Select Your Software

InDesign CS5 & Newer

InDesign CS4

Pages

Script (handwriting) Typeface used in templates: Jenna Sue

Calendars for Business

You may also remember that last year we talked about using a MagCloud-printed calendar to promote your business. In exchange for you summer vacation photos, you can easily add images of your products, team members, or local scenery. Add your logo to the back cover along with a bit about your business and contact information and voila–you’ll keep your brand top-of-mind and in front of your customers all-year-round.

Since last year’s calendar template was so popular we also decided to revamp it for 2013. Enjoy!

That sounds too complicated for me.

Don’t want to use either of the above applications? MagCloud Partner Poyomi has an easy-to-use web-based platform that helps you create 14″ x 11″ calendars that are printed by MagCloud. With their service you can easily upload photos from your computer or connect to your accounts on photo-sharing services like Flickr, Smugmug, Picasa and Facebook.

*Please note that using the Poyomi tool and templates to create a calendar or photo book will affect the pricing. For Poyomi pricing, visit poyomi.com/pricing

To get started with the Poyomi calendar tool click here.