Hot Reads for Car Enthusiasts

In honor of this weekend’s Indianapolis 500, we’re highlighting a few of the publications on MagCloud dedicated to cars of all shapes, sizes and speeds. Whether your interest is electric vehicles or race cars, vintage collectibles or kit cars, you’re sure to find a publication in the Autos & Cycles category that fits your interest. And if you don’t, you can always create one yourself!

Speed News May 2013NASA Speed News Magazine

Speed News is the official publication of the National Auto Sport Association. The May 2013 issue presents a primer on racing driver fitness, with exercises designed specifically for racers, as well as tips for eating right on and before race day. The issue also details the ins and outs of aerodynamic devices and what they do on a racecar, highlights the art and science of passing, and describes a step-by-step installation of a halon fire system.


FJC Magazine April 2013FJC Magazine

FJC Magazine is dedicated to Toyota FJ Cruisers. Their quarterly issues cover performance, modifications, product reviews, trip reports, and FJ Cruiser related events. In the April 2013 issue, they test drive their new Manley Explore Off Road Trailer, Paul from Last Great Road Trip tells his Baja Story, a Maya Rally FJ Cruiser, and a few new installs.


Performance TunerPerformance Tuner Magazine

Performance Tuner Magazine is a magazine written by import enthusiasts for import enthusiasts. They cover all makes and models of import cars, import shops, import culture and import events.


True Grip March 2013True Grip

True Grip is the quarterly magazine of the Subaru Impreza Drivers Club (SIDC). Each issue is packed with the latest club news, members articles, event features, product reviews, reader’s rides, technical advice & reports on all things Subaru – particularly the Impreza! The March 2013 issue looks at Subaru UK’s announcement in December that they had imported their final Impreza. The internet has been abuzz with rumors and speculation ever since so in this issue True Grip asks, is this the result of market pressures or has the death chime tolled – is now the time to say ‘sayonara’ to Subaru in the UK?


Muscle Car MilestonesMuscle Car Milestones

AutoTrader Classics continues the MileStones tradition with a focus on the most American of automotive traditions…the muscle car! This publication celebrates a time when automakers were busy finding new ways to shoehorn big horsepower into normal cars, all while keeping ahead of each other. These were the machines that powered a generation of gearheads and launched the horsepower wars!


Custom Vanner Issue 6Custom Vanner Magazine

Custom Vanner Magazine is a magazine about custom vans, published by a member of the Bluegrass Vanners Of Louisville. The most recent issue features DIY builds, including two in-depth how to articles on fiberglass and collision repair, an article on Deez crew van shop in Japan, and more.


Tacoma Magazine March 2013Tacoma Magazine

From the publishers of FJC Magazine, Tacoma Magazine is dedicated to all things related to the Toyota Tacoma. In the March 2013 issue Kurt Williams from Cruiser Outfitters begins his retrospective on his first gen Taco build, Jim installed an iPad Mini in his truck, the long-awaited hidden winch mount article is here, Bob finished his snorkel install, Wyatt concludes his 2WD to 4WD Tacoma Conversion. In addition, there’s something new from Stay the Trail, a couple of great New & Noteworthy items and Jim has an update on his Discount Tire wheels & tires.


Rallycross WorldRallycross World

Rallycross World is a monthly publication that reviews the news and events of the month past and offers in-depth reporting and analysis as well as top class photography covering current issues in the sport of Rallycross. Their most recent issue covers the launch of the 2013 FIA Rallycross Championship and has the first part of their unrivaled review of the 2012 European season.


Chevrolet DriverChevrolet Driver

Chevrolet Driver is a new enthusiast publication for Chevy lovers. Their premiere issue features a cover story on the return of the Chevy Stingray, and has a retrospective of 95 years of Chevy trucks.


Automotive TravelerAutomotive Traveler

Automotive Traveler includes anthologies of automotive and travel features. Their most recent issue focused on the 2013 Amelia Island Concours d’Elegance.


KustomKustom & Hot Rod Models

Kustom & Hot Rod Models magazine has been called the best model car magazine by some in the scale model industry and Kustom Kulture world. In the most recent issue, they cover of some of the world’s best scale model car builders.


Prieta Post May 2013Prieta Post

Prieta Post is the monthly newsletter for the Loma Prieta Region of the Porsche Club of America, highlighting upcoming events and member stories.

What’s your favorite automotive publication on MagCloud? Share it with us in the comments!

Q&A with Holli True of Holli True Photography

Q-and-A-Series-header-HolliTrue2The words Young & Free come to mind when you mention the name Holli True, and it’s not just because that’s her business’ tagline. The Oregon-based high school senior portrait photographer manages to keep a free spirit and a young attitude finding inspiration in the teen-world around her. In 2010 the savvy businesswoman decided to specialize her business from general photography to a very specific market: high school senior girls. While it may seem like a small niche, Holli has made a name for herself in the region amongst high school girls and in the photography community worldwide. Over the past two years, she’s begun hosting workshops across the US and has spoken at a number of photography conferences and events. Now she’s furthering her reach with a new magazine, set to launch in May of this year.

How did you get started publishing?

FieldNotes

Holli True When I was planning my first workshop, I decided to create books for each of my attendees. I didn’t want them to have to scribble notes, so I provided each of them with all of the workshop content in a book. Following the first workshop, I received a dozen emails from other photographers that had heard about my workshop book. While they weren’t able to attend my workshop, they wanted to buy my book. I decided to revamp the workshop book and offer it to the public for purchase, calling it Field Notes: Workshop in a Book. Since then, I have also released Body Language: The Pose Book.

What exactly are your Young & Free publications?

HT Traditional studios offer proof books with printed images in a leather album, but I am not a traditional photographer. The Young & Free Look Book is my version of a proof book, in magazine format. Needless to say, it was a huge hit with my clients and got everyone buzzing about my business. While albums tend to be more of an heirloom product, our Young & Free look books are intended to be toted around and shared with their friends.

Q&A-Products

How did Young & Free come about? What inspired you?

HT In 2012, while planning for my senior photography season (which peaks in late summer and fall), I looked at my assortment of products and decided to simplify. I stripped down my products, which used to consist of photo boxes, signature books, mounted prints, gallery prints and more. Having too many options for clients can be overwhelming, so I decided I wanted to focus on a small handful of items–keeping my brand in mind–I ended up with Albums & Metal Gallery Prints. I quickly realized that I was missing one thing: a key product that my clients would love, that would do constant advertising for me. My solution: a Look Book.

I absolutely love looking at designer look books, they are different from magazines, as they are filled with just pictures. I adopted the same format and dedicate the entire look book to my clients, filling all of the pages with their beautiful pictures. It is a unique product that other photographers in my area aren’t offering, which allows us to stand out, while remaining true to our brand.

Tell us about your newest publishing adventure.

HT Earlier this year I joined forces with Heather Dunnigan, of TheaCreative, to create a new magazine publication for photographers called Denim+Grace. As a workshop instructor and business mentor, I am very passionate about teaching and sharing. I was craving a creative outlet and new platform to connect with other photographers in the industry and create something beautiful–a magazine was the natural choice. We are so excited about our premiere issue launching on May 1st, 2013!

BodyLanguage

Why did you choose MagCloud?

HT I have been a dedicated MagCloud user for over a year now. I turn to MagCloud for all of my printing needs in terms of magazines & books, it was a no-brainer for us when it came to Denim+Grace. We absolutely love the print quality, quick turnaround time and impeccable customer service that MagCloud offers. Thank you so much for creating a product that makes our hard work look gorgeous!

How has MagCloud made a difference in your business?

HT I think the biggest difference I have seen in my business because of MagCloud is with my look books. Our Young & Free look books sell themselves, we always have them on hand when we are out and about, which has been a huge marketing piece for us this year.

What software do you use to design your publication? Do you have any special tricks to make it easier or well designed?

HT I am a Photoshop girl, so it’s my go-to for design. Due to the number of look books I had to create, I wanted to make it as simple as possible to get them designed, so I made an assortment of templates that I can mix and match easily. Due to the popularity of the look books, I recently wrote a blog post about how I created them and now offer templates for purchase to anyone looking to create similar publications.

What tips do you have for someone new to self-publishing?

HT Do it! MagCloud makes the entire process a breeze, just commit and go for it! Oh, and before you order a large number of copies, make sure to do a test run, just in case! When you start designing, it’s easy to forget to leave enough cushion on some pages, a simple test can give you peace of mind!

If you were stranded on a desert island, what one book would you want with you?

HT Eclipse by Stephanie Meyer. I am obsessed with the Twilight Saga- Eclipse was my absolute favorite! I could read it and reread it time and time again. I’m not even ashamed to admit it! ;)

Ringing in the Holidays with a Meet-up and Twitter Chat

Hope you’re all enjoying December so far and that you’ve got those final MagCloud orders in for the holidays!

For your viewing pleasure, below are a few shots from our recent holiday meet-up at the Press Club in San Francisco. Be sure to follow MagCloud on Instagram to see the latest and greatest from our team. We look forward to seeing you at our next meet-up in the new year!

MagCloudMeetup_2

MagCloud’s Chief MagClouder Andrew Bolwell and
Marketing Mixologist Patty Tulloch at the MagCloud Meetup.
 

MagCloudMeetup_4

All the awesome MagCloud publications at our meetup!
 

MagCloudMeetup_3

Hooray for new MagCloud fans and friends!
 

MagCloudMeetup_1

Delicious food and wine from the Press Club
at the MagCloud Holiday Meet-up.
 

We also had a memorable Twitter Chat last week with Kyle Menard, editor of BRINK Magazine. There were quite a few inspirational tweets that we wanted to share with you. Below is a brief excerpt from the Twitter Chat – feel free to read our entire Twitter Chat via Storify.

  1. MagCloud
    Q1 – To start things off – @BRINKmag, how did you get started in publishing? #MagCloud
  2. BRINKmag
    Started with a vision & to create a guide for young professionals RT @magcloud how did you get started in publishing? #MagCloud
  3. MagCloud
    Q3 – Do you see a difference in behavior/interest between your print and digital readers? #MagCloud
  4. BRINKmag
    @MagCloud It’s a challenge, but readers want that hard copy AND the instant download of the latest issue. MC lets us provide that #MagCloud
  5. BRINKmag
    @MagCloud Definitely. Big digital numbers when an issue debuts, but it tapers off. Hard copy somewhat sustains through the year #MagCloud
  6. MagCloud
    That’s great to hear, @BRINKmag. Digital offers instant gratification while print gives longevity – makes it easy to go back to. #MagCloud
  7. MagCloud
    Q5 from @TONE_DOPE: “When will @MagCloud begin offering subscriptions & an oversized 10×13 print copy option? #MagCloud
  8. MagCloud
    @TONE_DOPE We’re looking at subscription models and new product types. We do offer 11×14 today. #MagCloud
  9. MagCloud
    Okay, @BRINKmag. Jumping back to you with question from our community, how do you see #mag publishing evolving in the future? #MagCloud
  10. BRINKmag
    @magcloud There will always be a place for print, but with trends, it seems essential that a publication have an app #MagCloud
  11. MagCloud
    Last question from our team, @BRINKMag – what advice do you have for magazine publishers starting out? #MagCloud
  12. BRINKmag
    @magcloud It comes down to being on top of your game (in whatever you do), being a leader in what you believe in & staying current #MagCloud
  13. BRINKmag
    Lay the groundwork, be prepared (cont) RT @magcloud – what advice do you have for magazine publishers starting out? #MagCloud
  14. BRINKmag
    Also, (turning the tables) what advice do you have for publishers? RT @MagCloud Do you have any questions for Andrew? #MagCloud
  15. MagCloud
    Answering your 2nd Q: Listen to your customers, focus on innovation, embrace change, and don’t be afraid to take risks. #MagCloud
  16. BRINKmag
    BOOM —> RT @MagCloud “Listen to your customers, focus on innovation, embrace change, and don’t be afraid to take risks.” #MagCloud
  17. BRINKmag
    Definitely going to be quoting some of that for the next few weeks @MagCloud! Great stuff. #MagCloud

MagCloud Holiday Meet-Up and Twitter Chat

HolidayHeader_V2

Hey Bay Area! Help us celebrate 2012 at the MagCloud holiday meet-up in San Francisco with our Chief MagClouder and his team. Hear about all the latest MagCloud products and services, and learn what’s in store for next year.

  • Who: Fans of MagCloud – from new to seasoned publishers and all our social media fans!  Not sure what MagCloud is? Stop by to find out!
  • What: Learn about what the MagCloud team is working on, ask questions, share feedback and win prizes!
  • When: 6:30-8:30 p.m. on Tuesday, December 11
  • Where: Press Club, 20 Yerba Buena Lane, San Francisco, CA 94103 (View Map)
  • Cost: FREE! Light appetizers and drinks will be served
  • RSVP: Let us know you’re coming by RSVPing in the comment section below!

If you can’t join us on Tuesday evening, you can still discuss all things publishing during our next Twitter Chat with one of our MagCloud publishers! The hour-long Twitter Chat kicks off at 10:00 a.m. PST on Tuesday, December 11 on our MagCloud Twitter handle (@MagCloud) and will feature our Chief MagClouder Andrew Bolwell and BRINK Magazine editor Kyle Menard.

What are Twitter Chats? It’s simply a discussion conducted on Twitter, where you get to Tweet live with our Chief MagClouder and Kyle about, in this case, publishing as well as any other MagCloud questions you have on your mind.

How can you participate? Starting now, submit questions for Andrew and Kyle by either tweeting them to @MagCloud using the #MagCloud hashtag or ask them right here in the comments section of this blog post. We also encourage everyone to join our Twitter Chat from 10:00 to 11:00 a.m. PST on December 11 where Andrew and Kyle will respond to your questions live.

As an added incentive, all fans who ask a question will be entered into a random drawing for a chance to win a $25 Paypal MagCloud gift card perfect for you, your colleagues, friends, family, etc. to purchase your favorite publications on MagCloud.com during the holidays. The drawing is open to residents in the United States only. For the complete rules, see below.

Here’s a little more info about Kyle:KyleMenard

Kyle Menard sets his sights on achievable goals while keeping the big picture within his scope. After launching his own award winning magazine in 2009, BRINK, he continues to explore fresh and innovative channels to reach a bigger and broader audience while keeping the current audience engaged. He thrives on spreading the message of entrepreneurship, attainable goals and staying dedicated to a brand – the ultimate message of BRINK Magazine.

Don’t forget to follow our Twitter handle, @MagCloud, for the latest MagCloud news and updates, and ask those questions using #MagCloud or in the comments section here! Look forward to seeing you in-person or virtually next week!

The giveaway opens on Thursday, December 6, 2012. Entries must be submitted by 10:00 a.m. PST, Tuesday, December 11, 2012 and the winner will be announced via Twitter and our blog on Tuesday, December 11, 2012. The prize will be one (1) $25 MagCloud gift card and one (1) winner will be selected at random. All entrants agree to be contacted by Hewlett Packard for prize fulfillment. The drawings are open to MagCloud blog readers, Twitter followers and Facebook fans that reside in the United States and are at least 18 years of age at time of entry. No purchase necessary to enter or win. There is no limit on the number of entries from any entrant, but each entry must be submitted separately as a Tweet using the hashtag #MagCloud on Twitter or as a blog comment on this blog post. Anyone found to be in violation of any of our rules or third party networks will be ineligible. Entries in this contest will not be carried over into subsequent giveaways or drawings.

Q+A with Alyssa Yuhas of WLWL Magazine

Toronto-based graphic designer Alyssa Yuhas specializes in branding and online design for a variety of clients across North America. But she’s never forgotten her longtime love for print magazines and the thought of working for one.

When she discovered MagCloud, she realized right away that she could publish a magazine of her own. So in 2008, after “months of planning, days of designing, hours of procrastinating (sometimes you just have to) and minutes of pacing,” Yuhas excitedly launched We Like We Love.

  Tell us about We Like We Love.

Alyssa Yuhas WLWL is exactly what the title says – we share the things we like and love. We showcase people who are passionate about their contributions to the worlds of lifestyle, fashion, arts and culture. If you’re passionate and excited about what you’re doing, we want to tell your story.

  Why print and not just online?

AY I’ve always been really interested in magazines – I’ve loved them since I was little. I love the physicality of holding a magazine and flipping through the pages. Online is awesome, but I really wanted the physical object. When it’s in print, people are excited to get involved in it.

  How has your MagCloud publication improved your business?

AY It has given me some great exposure, and we’ve been able to participate in several communitywide events because of the magazine. Plus, it adds credibility to my graphic design business. Potential clients see my name on the masthead, and that’s brought a lot of new work and contacts.

  How has publishing a magazine changed for you in the past five years?

AY We watch our Google Analytics and our MagCloud statistics – and we’re excited to see that the magazine keeps growing and growing. In fact, the MagCloud views of our magazine have increased by 158 percent since our first issue.

We hear from people every day, and we’re getting more and more contributors from all over the world. I think our quality is improving, and people see that we publish on a consistent basis. Establishing that longevity has been fantastic – it helps us earn our readers’ trust.

  How did you get started with publishing through MagCloud?

AY I can’t remember how I found MagCloud but I definitely remember thinking, “This is the best thing ever!”

WLWL is really well printed and gorgeously bound. And now we have new size and binding options. It’s so cool that print on demand is now possible for anyone at a very low cost. Anyone can start a magazine now.

  What tips would you give to someone new to self-publishing?

AY Focus on both design and content. It’s important that your magazine be visually appealing and exciting, and also that people will delve into the stories. You need to strike that balance.

  If you were stranded on a desert island, which books would you want with you?

AY The Chronicles of Narnia series. That was my favorite as a kid. The language and visuals are beautiful. I could reread them over and over again.

Q+A with LIVESTRONG Magazine’s (SPOT ON Media) Margot Sandenbergh

When Tour de France superstar Lance Armstrong’s foundation needed someone to create and publish his LIVESTRONG Quarterly magazine, it turned to magazine publishing expert Margot Sandenbergh. When Sandenbergh needed a way to offer the magazine as an on-demand product, she turned to MagCloud.

“With custom publishing, you control everything – how it looks, what’s in it, who gets it and how often to publish it,” says Sandenbergh, CEO and cofounder of New York City-based SPOT ON media. “Custom media is one of today’s fastest-growing marketing tools, and one of the best ways to strengthen the bond between a company and its customers – or in this case, a cancer advocacy organization and its supporters.”

  Tell us more about SPOT ON media.

Margot Sandenbergh We develop custom marketing tools for business and nonprofits. We create original content, which might take the form of magazines, video and online or mobile applications. As part of our media service we help our clients define and refine their strategies for customer relationship marketing.

Today’s audience is very media savvy. People are now immune to the same old marketing messages – they almost have an inner voice that acts as a gatekeeper. Our job is to tell them something they don’t know, and make it useful, interesting and entertaining while we do it.

  Why magazines?

MS Because they work. We know that 92 percent of readers spend an average of 30 minutes reading a magazine – 45 to 50 percent read it cover to cover. More than half have purchased a product or a service as a direct result of reading a customer magazine. And 39 to 42 percent keep their magazines or pass them on to friends and colleagues.

  What got you started with publishing through MagCloud?

MS MagCloud is an idea whose time has come. We were looking for a print-on-demand solution and saw an article about MagCloud. We started testing it in 2008, and we’ve kept up with all the improvements since then. We love the perfect-bound binding and the iPad solution.

One of the great benefits of print-on-demand is that it removes the high upfront printing costs, which is great news for small publishers or nonprofits. Nonprofits often have a loyal membership base that is willing to buy the publication from the MagCloud “newsstand.”

  How has MagCloud made a difference?

MS We’ve been able to reach a larger audience. We have an international audience of more than 90 million yellow wristband supporters. We couldn’t possibly print that many magazines. The iPad version on MagCloud is perfect for many people in our audience, but those who prefer a print version can also buy it from the MagCloud site and have it shipped to them anywhere in the world.

We’re creating a 15th-anniversary issue for October 2012. This special keepsake issue celebrating the milestones of LIVESTRONG, will have an indefinite shelf-life – thanks to MagCloud.

  What are your tips for someone new to self-publishing?

MS Know your audience and think about what makes your content unique. It’s always advisable to survey your readers about their interests. We try to use writers and editors who represent our audience – health writers, cyclists, cancer survivors and advocates. That allows for a rich editorial base and content.

  If your publication were a superhero, who would it be?

MS Every cancer survivor is our hero.

Q+A with Kyle Menard of BRINK Magazine

Kyle Menard has loved magazines since he could read. So much so that he once even dreamed of opening a newsstand selling magazines from around the world. “Like the kind you see in New York City,” he says.

Now an adult in the digital age, Menard has directed his passion for print into a magazine of his own. In 2009, he launched BRINK, an Orlando, Fla.-based bimonthly magazine that celebrates entrepreneurs – those already successful and those just starting – and the spirit that makes them all so special. BRINK was voted “Best Magazine in Orlando 2012” by TheDailyCity.com readers.

  How did BRINK come about?

Kyle Menard  I’m just a huge fan of magazines and wanted to create a magazine of my own. So I put all my ideas together and named the magazine BRINK – because it’s always exciting to be on the cusp of something new, whatever that might be.

BRINK celebrates entrepreneurs and shares their stories and the lessons they’ve learned along the way. We feature entrepreneurs in the realm of entertainment, fashion, human interest and pop culture – everyone from indie musicians and actors to designers and artists – people who’ve quit their day jobs to live their dreams. We hope these stories inspire future entrepreneurs to create their own paths to success.

  How has publishing a magazine changed for you in the past five years?

KM My name has definitely become more recognizable in Orlando. And through the years people have become more willing to work with me and participate in BRINK. They want to join in the conversation. There’s something about publishing a print magazine that gives you more credibility.

There’s been a lot of talk about the demise of publishing, but print is not going anywhere. Online is great – everyone loves immediate gratification. But people still want to hold something in their hands. They want the physical magazine that they can hold – they want to experience a deeper connection.

  How did you get started publishing through MagCloud?

KM I did a web search for “publishing magazines” and found MagCloud. I began with a simple eight-page prototype. And after teaching myself Photoshop, going through some MagCloud tutorials and trial and error, I’ve never looked back.

  Why did you choose MagCloud?

KM We’re always evolving, and MagCloud is always evolving. The convenience factor is huge. If we need something printed right away, MagCloud can do that. If we need perfect bound instead of saddle stitched, MagCloud can do that. If we need 10 copies shipped to Spain, again, MagCloud makes all that possible. Plus, MagCloud is always encouraging us to do more with our magazine. They don’t just print your PDFs. They really care about your success.