Put Your Resolutions Right Where You Can See Them–on the Wall.

postertemplates

Well, it’s that time of year again–when we all take a moment to reflect on the last 12 months and set goals for the future. The beginning of 2013 is less than a week away, so it’s time to set your New Year’s Resolutions and figure out how you will stick to them this year.

Some of us write them down and start off resolute, yet a good portion of us will likely forget about them or give up by March. This year, to keep us on track, the MagCloud team decided to decorate our offices with empowering words and goals printed on our awesome Poster product.

If you’re not familiar with HP MagCloud’s Poster product, you should definitely check it out. Available in 12″ x 18″ and 18″ x 12″ trim size options, our posters are printed on 80# premium cover stock, and come standard with UV Coating for increased durability. At just $2 a piece (plus shipping) they make for very affordable gifts, or leave plenty of room to mark-up and sell. We’ve seen folks use them to show off their love for cars, create unique calendars, or even as an alternative to guest books.

But let’s not to get distracted from our resolutions already.  To get you started creating your own resolution posters we’ve created some templates and design inspirations below.

Please note that our Poster product offers you the ability to print on both sides (we like to put a little message on the back for gifts/clients) but if you choose to upload a file with only one “facing page” the MagCloud uploader will warn you that you should have two “pages.” Don’t worry about this–we will add a blank side to the back for you.

COLOR-BLOCK POSTERS

Adobe InDesign (CS4 or higher):

Apple iWork Pages (’09 or newer):

Microsoft Word:

Adobe InDesign (CS4 or higher):

Apple iWork Pages (’09 or newer):

Microsoft Word:

Special Italicized Font used: EXMOUTH

MagCloud Calendars + Your Business

Click here for info on our 2016 calendar templates!

The New Year is rapidly approaching, so if you’ve been wanting to put together a calendar for client gifts or to promote your business, then stop procrastinating and get to it!

No matter what business you’re in, calendars are a great way to keep your name in front of your client all year long.

We know that assembling a calendar can be time consuming, so to save you time, we’ve created templates for some of your favorite design software, in multiple sizes that fit just about any budget and style. Just pick your software and product size, then get your content and imagery together. With just a few edits to typeface and colors you can create a calendar that is uniquely your own.

<< Want to get inspired? Check out Merritt Photography’s Seasonal Reflections 2013 Calendar. Jennifer Koskinen created a fabulous calendar that celebrates the seasons with artful iphoneography and inspired quotations by distinguished photographers and designers. Koskinen did so using our 8″ x 8″ Small Square product to create an elegant and minimalist calendar that fits her brand and budget.

Product Options:

Small Square (8″ x 8″) calendars

These are ideal for square photos like those from Instagram. With Saddle-Stitch Binding a 28 page calendar will cost $5.60/each + Shipping.

Standard (8.25″ x 10.75″) calendars

Our classic letter-sized publication. With Saddle-Stitch Binding a 28 page calendar will cost $5.60/each + Shipping.

Large Square (12″ x 12″) calendars

One of our larger products, this Wire-O bound style has heavier stock paper and is well suited for showing off beautiful images. At 28 pages a calendar costs $12.08/each + Shipping

InDesign CS5 and Newer

InDesign CS4

Pages

Microsoft Word

Restrictions in Microsoft Word make it difficult to have an editable calendar grid in the Word template, so we’ve created three different templates for our Standard size calendar that offer a variety of grid styles as static images. Choose from a classic “Grid style”, a sleek “Line style” or a clean “Corner Style” and add your images to get the look you want.

Poyomi

Tabloid 14″ x 11″ calendar

Don’t want to use any of the above applications? MagCloud’s Partner Poyomi has an easy-to-use web-based platform that helps you create impressive 14″ x 11″ calendars that are printed by MagCloud. With their service you can easily upload photos from your computer or connect to your accounts on photo-sharing services like Flickr, Smugmug, Picasa and Facebook.

*Please note that using the Poyomi tool and templates to create a calendar or photo book will affect the pricing. For Poyomi pricing, visit poyomi.com/pricing

To get started with the Poyomi calendar tool click here.

Check out some of our favorite calendars currently on MagCloud:

Ask MagCloud: Can I Write on a MagCloud Publication with Pen or Pencil?

We receive a lot of great questions from our MagCloud community, but this particular one really sparked our curiosity—so we decided to investigate! A new MagClouder, Patricia, submitted the following question on our Facebook Page:

“I just discovered you guys and want to know if the paper you publish in would be suitable to write on with either pen or pencil. I’m interested in uploading a student planner, much like a ‘day minder’ so I want to make sure the paper is not coated in any way. Some such paper can make it hard to write with pencil or makes some ink smudge. Thanks for your help!!!”

MagCloud publications are printed on an uncoated satin paper stock that is both FSC-certified and acid-free (for more information on our paper, check out this FAQ ). To answer Patricia’s question, we decided to test it out first-hand. Check out the video to see what we found out.

Passing the smudge-proof test is especially great for those of you who use MagCloud to create personal planners, calendars, to-do lists and beyond!

Do you have a question for MagCloud? Check out magcloud.com/help, or ask us directly via Facebook or Twitter.  We’d love to hear from you.

Make Summer Last All Year – Turn Your Photos into a Calendar

In the last few weeks, we’ve been talking about ways to turn your photos into something special with MagCloud. Whether that’s creating a photo book with Photoshop, Lightroom or Aperture, or creating a Summer Memory Magazine, MagCloud makes it easy to enjoy your photos in beautiful print and digital formats. So why not enjoy Summer all year-round by creating a calendar with your photographs?

To help you get started, we’ve created 6 templates for you to use with Adobe InDesign and Apple Pages. Simply add your own photos, special dates and details, upload your PDF to MagCloud and you’re set! You can sell your calendar online in the MagCloud Storefront or use our Direct Mail feature to send a copy to all of your friends with just a few clicks of the mouse.

Let’s get started!

Select the Format/Size of Calendar

Our templates are available in 3 sizes:

  • Small Square (8″ x8″) calendars (ideal for square photos like those from Instagram) with Saddle  Stitch Binding (28 pages – $5.60/each + Shipping)
  • Standard (10.75″ x 8.25″) calendars with Saddle Stitch Binding (28 pages – $5.60/each + Shipping)
  • Large Square (12″ x 12″) calendars with Wire-O Binding (28 pages – $12.08/each + Shipping)

*Remember that prices drop 25% off when you order 20 copies or more. So if you’re looking to order gifts for friends and family, or a great way to promote your business–a MagCloud-published calendar may be the perfect solution.

Select Your Software

InDesign CS5 & Newer

InDesign CS4

Pages

Script (handwriting) Typeface used in templates: Jenna Sue

Calendars for Business

You may also remember that last year we talked about using a MagCloud-printed calendar to promote your business. In exchange for you summer vacation photos, you can easily add images of your products, team members, or local scenery. Add your logo to the back cover along with a bit about your business and contact information and voila–you’ll keep your brand top-of-mind and in front of your customers all-year-round.

Since last year’s calendar template was so popular we also decided to revamp it for 2013. Enjoy!

That sounds too complicated for me.

Don’t want to use either of the above applications? MagCloud Partner Poyomi has an easy-to-use web-based platform that helps you create 14″ x 11″ calendars that are printed by MagCloud. With their service you can easily upload photos from your computer or connect to your accounts on photo-sharing services like Flickr, Smugmug, Picasa and Facebook.

*Please note that using the Poyomi tool and templates to create a calendar or photo book will affect the pricing. For Poyomi pricing, visit poyomi.com/pricing

To get started with the Poyomi calendar tool click here.

Product Spotlight: Tabloid, Large Square, Standard Landscape, and Posters

Introducing a batch of additional products on the MagCloud website. Our 11″ x 14″ and 14″ x 11″ Small Tabloid size, 17″ x 11″ Large Tabloid size, 12″ x 12″ Square size and 10.75″ x 8.25″ landscape-oriented Standard size all use our Wire-O Binding type. This binding method consists of a double-loop wire binding and pages that are all printed on our thicker 80# cover stock. Not only does the heavier paper stock offer a more substantial feel to these publications, but the wire binding allows them to lay flat and makes it so the pages of the publication can be rotated 360 degrees around the binding and is more durable.

Our Poster format is available in 12″ x 18″ and 18″ x 12″ sizes, and printed on the same 80# cover stock used for Flyers and Pamphlets. MagCloud Posters can be printed on both sides with the same high quality, full color digital printing used with all MagCloud products, and are made more durable with a UV coating on both sides at no extra cost. The best part is that all of this costs just $2.00 per printed Poster, or $1.50 per piece if you order 20 or more.

For inspiration, here are a few ideas for how these products can be used:

Calendars

The Wire-O Binding on the 12″ x 12″ Square and 11″ x 14″ Tabloid make these products great for calendars. Just rotate your content 90 degrees prior to uploading your PDF so that the binding will be on the top edge of your calendar. If you want to use fewer pages in your publication, the larger page size of the 17″ x 11″ Tabloid allows enough space for all the content for a single month to fit on a single page, making a tall and narrow calendar. A 12 month calendar with one page per month, plus two extra pages for the front and back covers will cost you just $7.04.

Catalogs

The larger format of all of these products offer an even greater opportunity to show off your products and services in a catalog format. Furthermore, both the unique shape of the 12″ x 12″ Square and the oversize dimensions of our 17″ x 11″ Large Tabloid will let your catalog stand out from the competition. In all cases, the thicker paper these products are printed on has a more substantial and expensive feel to help you leave a lasting impression on potential customers.

Portfolios

The landscape orientation of the 10.75″ x 8.35″ Standard, 14″ x 11″ Small Tabloid and 17″ x 11″ Large Tabloid offer a great canvas for displaying architectural renderings, fashion designs and large format photography as part of a portfolio. And with the same high quality digital printing you expect from MagCloud, you know you’ll be able to put your best foot forward when displaying your work.

Training Manuals

The ability for the pages of the Tabloid publications to rotate completely around the binding and lay flat makes them great for training manuals. As the trainee moves through their training, the wire binding will allow them to flip to the section they want to view and keep it displayed as the top page in the publication. This eliminates the need to hold open a book with one hand and also alleviates any concerns of losing one’s place.

Proof Books

We’ve discussed a number of ways wedding photographers can use MagCloud for their business, and our larger formats open up even more opportunities. What better way to encourage your clients to order larger format prints then to display their proofs in a large format book? Also, if you offer the option for professionally designed and hardbound photobooks to your clients, these larger formats offer an affordable way to show off how the book might look in print before investing in the expensive final copy.

Cookbooks

Similar to training manuals, the lay flat feature of the Tabloid products is also a benefit for cookbooks. It allows the cook to open the book to the recipe they want to make, so they won’t need to be flipping pages to find their place when they are in the midst of a recipe. The heavier paper stock is also a benefit for the durability of cookbooks, as the thicker pages aren’t as likely to rip if they should get stuck together over the years.

Brand Identity Guidelines

We’ve seen a number of brand identity guides published through MagCloud, detailing the appropriate colors, fonts and imagery that should be used for a particular brand. These guides are generally kept close by as a quick reference for designers, and as such can benefit greatly from the lay flat capabilities of these products. In addition, the larger page sizes of the Tabloid products offers twice as much space on a single page as our Standard products, allowing for more examples and detailed information within a given page of the publication. For example, instead of having fonts spread over multiple pages, they can be consolidated into a single page, making it easier for a designer to see all their options at once rather than having to flip through pages.

Media Kits

Show off the best of your business to the media in a large format they won’t soon forget. The professional feel of the heavier paper, combined with the high quality of MagCloud’s digital printing will make you look like a multimillion dollar company, without requiring a multimillion dollar budget.

Event Posters

Even with options like email newsletters, online ads, and direct mail, sometimes posters are the best way to get the word out about an event to a local audience. Whether you are advertising a concert, fundraising event, theater production or sports league sign ups, you can be sure to make a good impression with MagCloud’s full-color posters, printed in quantities of as few or as many as you need. And since no minimum order is required, you can order copies of your poster as you need them, and come back to order more when you run out.

Large Format Photography Prints

Similarly, the lack of a minimum order makes it possible to order just a single printed Poster if you’d like. This offers a great opportunity for professional and amateur photographers alike to order large prints of their photos for framing.

In-House Advertising Posters

In addition to advertising events out in the community, our Poster format can also be used in-house to highlight products and features in a high quality printed format. You can order a single copy if you only have one location, or if you have multiple locations, use our Ship to Group feature to ship one poster to each of your physical storefronts for a consistent display at an affordable cost.

Art Prints

Combining the Poster format with the MagCloud storefront offers a great opportunity for graphic designers and artists to sell their work. Content producers can add a markup beyond the $2 print cost, and for every print they sell, MagCloud will print and ship a copy to the customer directly and pay back the markup to the publisher at the start of each month.

We’re sure that there are many more ideas for how to use these products beyond what we’ve highlighted here, whether it’s using the Poster product to display the seating chart for your wedding or creating motivational posters for your classroom. If you have an idea that wasn’t mentioned, let us know in the comments below!

MagCloud for the Wedding Photographer

Whether you are a professional wedding photographer with a studio space and a team of five, or you’re flying solo, it’s important to present your business in the most professional and appealing way possible to your clients. MagCloud is an easy and affordable way to publish lookbooks, promotional tools and affordable products that that you can sell as a part of your business’s offerings. With easy publisher settings you can offer any, or all of your publications in both print and digital formats.

A number of photographers have already discovered the value of MagCloud for their business. They are using the service to promote themselves at trade events with a brochure or glossy catalog, provide lookbooks to potential clients, print proof books for existing clients; and even as a sales tool intended to up-sell clients to an entire gallery of prints rather than just one or two.

Let’s explore some of the options available for your wedding photography business:

Portfolio and Catalog:

At just 20¢ a page for Standard size or 16¢ for Digest size, MagCloud offers full-color, full-bleed printing on HP’s beautiful Indigo presses–a true advantage for today’s professional photographers.

For example, if you want to create a full-color soft-bound book to highlight your photography and present your services, you could do so in a 28-page Standard-sized perfect-bound publication for just $6.60 a copy. Yep, you read that right, $6.60 a copy. And you don’t have to buy 100 to get that pricing, you could order them one at a time if you like, or drop-ship them to an address list of potential clients who have seen your work online and are interested in learning more.

**Want to create one of your own? If you use Microsoft Publisher, we’ve already got a great basic 4-page catalog template to get you started. Don’t use Publisher? Feel free to use the design as inspiration for your own services catalog.

Lookbook:

If you’d prefer to woo your customers before revealing all of your pricing, or would just prefer to have something less time-sensitive for showing off your work, we suggest creating a lookbook. Lookbooks are a great way to express your style, showcase your best work, and really tell your potential customers who you are.

Some publishers have started to use our ultra-portable Digest Landscape format to create a marketing piece that shows off their best work in a portable format that doesn’t break the bank.

What’s great about this idea is that the Digest Landscape’s compact 8.25″ x 5.25″ size makes it easy to keep on hand. Should you meet someone who is interested in hiring you, you can easily hand off the book to a potential client and not cringe at what it costs to replace. And with a max page count of 384, you could create a lookbook that includes hundreds of images, worthy of your coffee table. At just 16¢ a page for our Digest Landscape publications (plus $1 for perfect binding), you can create an impressive 60-page lookbook for just $10.60.

Album for family and friends:

Waiting for that big beautiful album can sometimes take weeks, or months, so while your bride is still excited about the wedding and singing your praises, why not surprise her with a mini photobook, or cool glossy magazine of photos from her big day? She’ll be thrilled to show off your work to her friends and family, and with our 3-day print turn around time, you could surprise the happy couple before they get home from their honeymoon.

You could also create a similar album as a product for your newlyweds to give as a thank you gift to extended family, bridesmaids and groomsmen.

Sales tool:

If you sell more than just digital packages, you know how hard it can be to sell prints–especially large prints (like the elusive 20″ x 30″ canvas) or collections of images, intended to be displayed as galleries. Most clients can’t envision what a gallery of their images could look like–”How would they arrange them? Where would it go?” That’s why some photographers have created booklets to help their clients place their orders. Diagrams and examples can help customers to envision a gallery in their home so they can select prints that work well together. If you went so far as to create this publication and save it as a template, you could drop a few of the customer’s images into the gallery diagrams creating a customized booklet to really seal the deal.

Proof Book:

It seems just about everyone has made the switch to online galleries for proofing, but there is something to be said about proofing photos in print, especially when you are planning to buy them in print.

So why not put together a proof book for your client to accompany that online gallery? This way your bride can have something in hand when she talks to her parents or grandparents about that 20”x 30” canvas. You could even go so far as to include your print pricing, packages or gallery inspiration guide into a custom publication to help encourage larger sales.

Showcase for Vendors:

If you’ve been in the business for awhile, you probably have already had a number of referrals come not just from happy brides, but also from vendors. You know that impressing a location rep means your images might get highlighted when they tour brides-to-be around their venue. Event planners love to show off your beautiful photos of their meticulously-planned soirées, so why not give them access to your photos in a way that not only highlights their work, but at the same time shows you off? We’ve seen photographers partner with venues and service professionals to create custom showcase publications for their specific businesses, but imagine how popular you’d be with everyone down to the makeup artist if you created a showcase book for each wedding and shared it them for their own promotional uses? Every time they show off that booklet, their client will see your brand.

Annual Retrospective for past clients:

If you do more than wedding photography, it makes sense to remind your clients of this. Then, as your wedding clients become growing families, they can make you their photographer for life – there to document their pregnancy, baby photos, family portraits and even high-school seniors.

Creating an annual retrospective photography magazine to highlight favorite sessions from the previous year is a great way to remind customers that you do other types of photography. Similar to a portfolio, this sort of publication can really highlight events, press-opportunities and sessions that occurred during the past year. Clients highlighted in the publication would surely love a copy to show off to their friends, and it keeps you top-of-mind for their next photo-worthy occasion.

Client Gifts:

A number of wedding photographers send gifts to their couples at their anniversary, or around the holidays, so why not create a calendar template that you can customize for each couple?

Swap in photos from their big day, add their anniversary to the calendar, and voilà! You’ll have a product that costs you $5.60 + shipping (a 28-page Standard publication) and reminds your bride how fabulous you are every day of the year.

Print or Digital? Why Choose?

There is a constant debate about print vs. digital, arguing why one is better than the other. Here at MagCloud, our motto is “Why choose?” What’s great about all of these ideas is that if you like, any one of them could also be enjoyed and shown off on the iPad or as a digital download to any PC or tablet device. With just a few clicks you can use one PDF for both print and digital purposes, just opt-in for digital distribution when you select your print pricing and finishing options.

More:

Along with all of these great ideas, you can also use MagCloud to print professionally bound Contracts, Employee Handbooks, Style Guides, Posing Guides, Workbooks, and Lighting How-to’s for workshops. Want more inspiration? Browse more wedding photography publications on the MagCloud website.

Have you used MagCloud as a promotional piece or product for your wedding photography business, or have you been inspired to create something from this post? Share your ideas in the comments section below.

Let’s Get Creative

While portfolios and business brochures are relatively common publication types on MagCloud these days, there are a number of other unique use cases we see where publishers take advantage of MagCloud’s high quality print and digital distribution to serve their business needs. Today we’d like to share a few of these with you, and hopefully spark your creativity for your own MagCloud publication.

Calendars
As discussed in our post earlier this week, we usually see an uptick in the number of calendars published on the site around this time of year. These calendars show off everything from family portraits to product imagery, and with the MagCloud storefront and print on demand capability we’ve seen some successful calendar fundraising efforts. Plus, now that we have our smaller digest format, MagCloud calendars can be ultra-portable or even expanded into daily planners. If you’ve been looking for a place to get started on your own calendar, check out our 2012 calendar templates.

Annual Reports
Another timely publication type we see on the MagCloud site is the annual report. These run the gamut from smaller startups who just want to print up a handful of copies for investors to larger companies that want an easy way to make their report available online with both print and digital options. Our standard-sized perfect bound publication is particularly well-suited to this use case, since its heavier cover stock and square binding offers a more professional look and feel.

Holiday Greetings
MagCloud also offers a great way to get in the holiday spirit with a pro-quality print and digital family newsletter that gets published and distributed just in time for the holidays. Combine your Holiday Newsletter publication with our Ship to Group feature making it easy to send one copy of your publication to a group of addresses. If you’re looking for tips to make your own holiday greetings through MagCloud, check our blog post from last year for templates and instructions.

Cookbooks
Recipe collections are another popular MagCloud publication type, serving the purpose of business promotions, community fundraisers, and wedding favors. With options for ordering print copies and downloading onto mobile devices like the iPad, MagCloud cookbooks are easy to keep close at hand in the kitchen. To help you get started on your own cookbook, check out our prior blog posts with templates and instructions for Adobe InDesign, iWork Pages, and Microsoft Word.

Workbooks, Manuals, and Guides
A number of publishers have used MagCloud to print field guides, camp workbooks, how-to guides, training manuals, educational workbooks, and operations manuals to complement a variety of business needs. In some cases these are printed ahead of time for use during a workshop or class, while other times they are simply made available online for attendees to purchase as supplementary or stand-alone training materials.

Programs
We see programs of all kinds published on the MagCloud site for events like weddings, plays, memorial services, conferences and music festivals. Our new digest product is particularly well-suited for this use case, since its smaller size is less obtrusive and fits more easily into bags and purses.

Menus
Another great business use case for MagCloud is a menu. Our full color printing helps show off vibrant food photography, while the on-demand printing makes it easy to order copies in small batches as they are needed and make changes between print runs.

Knitting Patterns
There are a number of publishers on MagCloud creating knitting pattern publications. We’ve seen patterns for hats, mittens, scarves, leg warmers, sweaters, and even a wine bottle cozy.  Get a first hand account from MagCloud publisher Alexandra Tinsley.

Real Estate Materials
We’ve also had real estate brokers printing 4-page factsheets for their listed homes through MagCloud, as well as more extensive photo pamphlets for both homes and yachts.  We also included a more extensive listing catalog as one of our templates for Microsoft Publisher.

Blog-Based Publications
A number of publishers on MagCloud are bloggers who use MagCloud to publish their content in an alternate way. Sometimes these are published as collections of posts that might fit a theme, or were voted on by the community, or are simply from a period of time. In other instances, these publications contain additional information that expands upon what was originally posted on the blog, such as fresh content about a profiled individual or the backstory of an image.

These are just a sampling of the diverse publication types that we’ve seen published to the site, with more being uploaded everyday. What have you created through MagCloud? Have you been inspired to create any of the publications types listed above? Tell us in the comments below!