Season’s Greetings Printed by MagCloud

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‘Tis the season holiday cards and newsletters, and MagCloud is here to help! As we’ve discussed before, MagCloud’s print-on-demand capabilities offer a great way to produce personalized holiday communications on an affordable budget. With the premium 80# cover stock we use on all sizes of our Flyer and Pamphlet products, combined with the commercial quality of our full-color digital printing, you can rest assured that your message will look professional and polished whether you are keeping in touch with business clients or corresponding with family and friends.

Holiday Newsletters and Cards for Your Business

BizNewsWe have a number of businesses and organizations that use MagCloud for their newsletters year-round, and the holidays are no exception. As we near the end of the year, it’s a great time to connect with clients and members to update them on the prior year and get them thinking about the year to come. If you own a photography business, for example, you can use this as an opportunity to highlight some of your best work from the past year and remind previous customers about the other services you offer. Or if you are in charge of member communications for a nonprofit organization, now is a great time to highlight the work you’ve done in 2012, and encourage member participation in the new year.

No matter what business you are in, MagCloud’s 8.25″ x 10.75″ Pamphlet product is the perfect format for your holiday newsletter with four pages for full color images and text, a clean half-fold binding, and a professional-weight paper stock, all for as low as $0.60 per piece when you order 20 or more. Simply create your PDF in the software of your choice, upload it to MagCloud, and order as few or as many copies as you’d like. We can even take care of the distribution of your newsletter for you, and drop-ship copies of your newsletter to an address list at no additional cost.

Business CardsIf you don’t feel like a long-form newsletter is the right fit for your business, you could also create and send a custom greeting card instead. MagCloud’s 5.25″ x 8.25″ Pamphlet format fits perfectly into A9 envelopes, which can be found at any paper or office supply store, and the 80# cover stock that these products are printed on gives them a great professional feel. For only $0.48 per piece when you order 20 or more, this Pamphlet format offers an affordable way to incorporate your products, employees, or the work that you’ve done into your holiday greetings, along with your own branding and a more personalized message, rather than sending a generic card to your clients or organization members.

Holiday Newsletters and Cards for Your Family

NewslettersOf course, businesses aren’t the only ones that send cards and newsletters during the holiday season. Holiday newsletters from families have become the norm in recent years as a way to update friends and relatives on the family’s activities over the prior year. Combining these updates with family photos into a single printed piece is a great way to streamline your holiday communications, either as a double-sided Flyer or using one of MagCloud’s four-page Pamphlet products for additional space.

Cards FamilyIf a newsletter isn’t your style, how about a custom greeting card. MagCloud’s 5.25″ x 8.25″ Pamphlet product makes great half-fold cards while the 5.5″ x 8.25″ or 8.25″ x 5.25″ Flyer works well as an oversized postcard. Both fit perfectly into A9 envelopes, and at only $0.24 per piece for 20 or more of the Flyers, or $0.48 per piece for 20 or more of the Pamphlets, both offer a blank slate to create affordable holiday greetings that are unique to you and your family. Whether you create a collage of family photos or scan some of your children’s artwork for the cover of your card, you can be sure that it will be met with a smile upon arriving at its destination.

Templates

TemplatesTo help you design your holiday newsletter or greeting card for printing through MagCloud, below are links to templates in a variety of formats and software programs. Each link below will take you to a preview of a publication created with that template on the MagCloud site, where you’ll find links in the description to download the corresponding template for a variety of software programs. You can also find a number of letter-sized newsletter templates in programs like Apple Pages, or online at office.microsoft.com for Microsoft Word and Microsoft Publisher. These work well with MagCloud’s 8.25″ x 10.75″ Pamphlet and Flyer products. After you’ve designed your file, be sure to follow the instructions on our Getting Started page to export your PDF.

4-page Business Newsletter (8.25″ x 10.75″ Pamphlet)

4-page Holiday Newsletter (8.25″ x 10.75″ Pamphlet): Adobe InDesign (CS4 or newer) | Microsoft Word | Apple Pages

2-page Holiday Newsletter (8.25″ x 10.75″ Flyer): Red Design | Blue Design

Left-Folded Holiday Card with One Image (5.25″ x 8.25″ Pamphlet)

Left-Folded Holiday Card with Three Images (5.25″ x 8.25″ Pamphlet)

Top-Folded* Holiday Card with One Image (5.25″ x 8.25″ Pamphlet)

Top-Folded* Holiday Card with Three Images (5.25″ x 8.25″ Pamphlet)

Portrait Flat Holiday Card (5.25″ x 8.25″ Flyer)

Landscape Flat Holiday Card (8.25″ x 5.25″ Flyer)

*Keep in mind that if you are using the 5.25″ x 8.25″ Pamphlet for your greeting card and want a top-fold, you will need to upload a PDF with the design rotated, in the same way you would if you were creating a calendar.

Holiday Newsletter Templates

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Whether it’s for your business or your family, the holidays are a great time to send an update to friends, family, and colleagues. Here at MagCloud we think the best way to do that is with a beautifully designed print piece, so we’ve created a few holiday newsletter templates to help you get started. Once you’ve personalized your template of choice by adding your own photos and text in Adobe InDesign, Apple Pages, or Microsoft Word, follow our instructions to export a MagCloud-ready PDF file and then upload it to the MagCloud website to place your print order. We can even help you ship a copy of your newsletter to everyone on your address list with our Ship to Group feature. You can also opt to make your newsletter available as a digital version to share virtually if you don’t have someone’s shipping address.

Click the links below to download one of these new templates, or visit the MagCloud website to find more downloadable templates. Just be sure to check out our holiday shipping schedule to make sure you place your order in time. If you are using one of the templates below, you will also need to download the following free fonts:

Bebas Neue Regular
Langdon
Ostrich Sans
Linden Hill
Marcelle Script
Nexa Light

note: all templates will download as .zip files and will need to be unzipped before they can be opened in Adobe InDesign, Microsoft Word or Apple Pages

Holiday Newsletter for Your Business

Business NewslettersSend your customers an overview of what you did in 2013 and let them know what they can look forward to in 2014 with our holiday business newsletter template. This two-page template was designed for MagCloud’s 8.25″ x 10.75″ Flyer, a double-sided single-sheet product with optional UV coating, and you’ll be able to print this newsletter for as little as $0.30 per piece when you purchase 20 or more copies. When you download this template you’ll be able to choose from three layout options: no logo, a rectangular logo, or a circular/square logo. When you are ready to export your file, be sure to follow the PDF export instructions in our Software Specific Instruction Package for your software of choice, available to download on our PDF Design Resources page.

Download this template for Adobe InDesign (CS5 and newer): No Logo | Rectangle Logo | Square or Circle Logo

Download this template for Apple Pages: No Logo | Rectangle Logo | Square or Circle Logo

Download this template for Microsoft Word: No Logo | Rectangle Logo | Square or Circle Logo

Holiday Flyer Newsletter for Your Family

Flyer NewsletterLet your family and friends know what you’ve been up to the past year with our holiday flyer newsletter template. This short and sweet two-page template is available in three color combinations and was designed for MagCloud’s 8.25″ x 10.75″ Flyer, a double-sided single-sheet product with optional UV coating, and you’ll be able to print this newsletter for as little as $0.30 per piece when you purchase 20 or more copies. After you’ve personalized the template with your family’s photos and text content, export your MagCloud-ready PDF using the instructions in our Software Specific Instruction Package for your software of choice, available to download on our PDF Design Resources page.

Download this template for Adobe InDesign (CS5 and newer): Silver | Red | Gold

Download this template for Apple Pages: Silver | Red | Gold

Download this template for Microsoft Word: Silver | Red | Gold

Holiday Pamphlet Newsletters for Your Family

Pamphlet NewsletterIf you’re looking for a little more space in your holiday newsletter, check out our pamphlet templates. These four-page templates were designed for MagCloud’s 8.25″ x 10.75″ and 8″ x 8″ Pamphlet products, which have a half-fold binding and can be printed for as little as $0.60 per piece when you purchase 20 or more copies. The 8″ x 8″ version is available in the same three color combinations as the Flyer template. After you’ve personalized the template with your family’s photos and text content, export your MagCloud-ready PDF using the instructions in our Software Specific Instruction Package for your software of choice, available to download on our PDF Design Resources page. Be sure to select your chosen pamphlet size from the top of the page (8″ x 8″ or 8.25″ x 10.75″) before downloading the Instruction Package.

Click here to download the 8.25″ x 10.75″ Pamphlet template for Adobe InDesign (CS5 and newer)
Download the 8″ x 8″ Pamphlet template for Adobe InDesign (CS5 and newer): Silver | Red | Gold

Click here to download the 8.25″ x 10.75″ Pamphlet template for Apple Pages
Download the 8″ x 8″ Pamphlet template for Apple Pages: Silver | Red | Gold

Click here to download the 8.25″ x 10.75″ Pamphlet template for Microsoft Word
Download the 8″ x 8″ Pamphlet template for Microsoft Word: Silver | Red | Gold

Holiday Photobook Newsletter for Your Family

PhotobookIf you want to send even more photos to your family and friends this holiday season, we’ve created a longer photobook newsletter template. This template was designed for MagCloud’s 8.25″ x 5.25″ Digest product, and includes 16 pages to place your photo and text content. If you want to fill up all 16 pages, a print copy of this photobook will cost you just $2.56. You can also choose to delete pages in the template for a shorter 12 or 8 page booklet, or duplicate pages to make an even longer photobook and take advantage of our perfect binding option. When you are ready to export your file, be sure to follow the PDF export instructions in our Software Specific Instruction Package for your software of choice, available to download on our PDF Design Resources page.

Click here to download this template for Adobe InDesign (CS5 and newer)

Click here to download this template for Apple Pages

Click here to download this template for Microsoft Word

How to Create a MagCloud-Ready PDF in Lightroom 4

Adobe’s recent update to Lightroom added a Book module. Currently, the module is limited to a set selection of sizes, however it does allow users to export the books they create as a PDF. Until Lightroom allows you to create books in custom sizes, books created with the Small Square and Large Square sizes can be exported as PDFs and used to create 8″ x 8″ Square, 8″ x 8″ Pamphlet, 8″ x 8″ Flyer, and the new 12″ x 12″ Square MagCloud publications. In today’s post we’ll be sharing the settings you can use to do this along with some design tips, and we’re also launching Information Packets for Lightroom 4 that can be downloaded on our Getting Started page for all of our 8″ x 8″ and 12″x 12″ products.

Creating Your Book

To get started, the first thing we suggest is that you create a collection in Lightroom of the photos you will want to include in your book. Once you’ve created your collection, select the “Book” module from the menu in the top right-hand corner of your screen.

For an 8″ x 8″ MagCloud publication, select your Book Settings to match those shown to the right. Specifically:

  • Select “PDF” next to Book
  • Select “Small Square” as the Size
  • Select “Softcover” as the Cover
  • Set the JPEG Quality to 80
  • Select “sRGB” as the Color Profile
  • Set the File Resolution to 360 ppi
  • Check the box next to Sharpening and set to “Standard”
  • Select “Glossy” as the Media Type

For a 12″ x 12″ MagCloud publication, select your settings to match those shown to the right. Specifically:

  • Select “PDF” next to Book
  • Select “Large Square” as the Size
  • Select “Hardcover Image Wrap” as the Cover
  • Set the JPEG Quality to 80
  • Select “sRGB” as the Color Profile
  • Set the File Resolution to 310 ppi
  • Check the box next to Sharpening and set to “Standard”
  • Select “Glossy” as the Media Type

Once your settings are taken care of, the next step is to lay out the pages of your book. When designing for MagCloud, you can disregard the Front and Back Covers in the Lightroom layout. Instead, treat page 1 as the cover of your publication, page 2 as the inside front cover, and so on. Keep in mind that if you are creating an 8″ x 8″ Flyer, your publication will only be 2 pages long: page 1 will be the front of your Flyer and page 2 will be the back of your Flyer. If you are creating an 8″ x 8″ Pamphlet, your publication will only be 4 pages long: page 1 will be the front of your Pamphlet, page 2 will be your left inside page, page 3 will be your right inside page, and page 4 will be the back of your Pamphlet.

One option for adding pages is to choose a Preset under the Auto Layout section, and click the Auto Layout button. This will automatically add pages to your book and layout all the photos from the collection you have selected based on the Preset you specified. This is a great way to get a book laid out very quickly, but all of your page layouts will be the same. If you want to change any of your page layouts after using the Auto Layout function, you can always do so by selecting the page and choosing a different layout from the Page section.

Your other option is to add pages one at a time, specifying unique layouts and picking photos as you go. To do this, pick a layout in the Page section, then click the Add Page button. Once the page has been added, you can drag images from the Filmstrip at the bottom of the window and drop them on the gray image placeholders to add them to the layout. If the layout you selected includes text, you can also click on the text box and start typing. This is convenient if you want a more custom book, but it will take longer than using the Auto Layout option.

When you have finished laying out your content, click the Export Book to PDF button in the bottom right-hand corner of your screen. Select a name for your PDF, and choose where you want it to be saved on your computer. After you click the Save button, you can track the progress of your PDF in the upper left-hand corner of the screen. Lightroom will export two PDFs: one that is a single page and has “Cover” added to the filename and another that is a multi-page PDF. For creating a MagCloud publication, you can disregard the cover PDF, and just upload the multi-page PDF to the MagCloud website.

After your file finishes uploading, you’ll see a message that the PDF is the wrong size. This is because Lightroom exports files that are 6.875″ x 6.875″ and 11.875″ x 12″, while MagCloud uses PDFs that are 8.25″ x 8.25″ and 12.25″ x 12.25″, respectively. By clicking “Proceed with this PDF” MagCloud will automatically resize the PDF to fit our specifications, resulting in a PDF where all the images are the MagCloud-recommended resolution of 300 dpi. From there, you can continue with the rest of the MagCloud Publish process as usual, previewing your publication and setting your binding, pricing and distribution options.

Picking Layouts for MagCloud Publications

When selecting your layouts and choosing images, it’s good to keep in mind how your PDF will be trimmed by MagCloud. The Lightroom layouts all have a pretty good margin around them, so there shouldn’t be an issue with keeping content inside the MagCloud-recommended safe zone. 12″ x 12″ Square publications and 8″ x 8″ Flyers are trimmed equally on all sides by MagCloud, so the only thing you need to consider is that the outside 1/8 inch or so of any full-page images will be trimmed off. On the other hand, 8″ x 8″ Square and 8″ x 8″ Pamphlet publications are trimmed more on the outside than the inside, so layouts with centered content may appear off-center in your final MagCloud publication. In print, perfect bound publications won’t be as noticeable, because the binding will take up some of the extra space on the inside edge, but saddle stitch bound publications and Pamphlets will be more obvious. For these publications, asymmetrical layouts and layouts with full-page images will generally look better.

Cover Design Tricks in Lightroom

Since the first and last numerical pages of your publication will be the covers, rather than the Front and Back Covers specified by Lightroom, you won’t be able to use the specific cover layouts that Lightroom provides. One of the benefits of this is that you can mix and match your front and back covers, as compared with the Lightroom options where the front and back cover layouts are paired together. Many of the cover templates are also available as page templates, but one layout that is used frequently in the cover templates and is not available in the page templates is text on top of a full-page image. Even though there isn’t a specific page template for this layout, you can get the same effect by using the full page text layout, and then adding a background image to the page.

If you are searching for a layout to use on your cover that includes both text and images, don’t limit your searching just to the “Text Pages” layout menu. There are a number of layouts hidden within the photo-centric layout menus that also include text. Many of these will likely be better for creating an interesting cover, since the images are given at least equal, if not more, focus than the text. Another way to expand your options for both your cover and interior pages is to use a different program to design a layout, and then import it as an image into Lightroom and place it on a page using one of the preset layouts. For example, you could design your cover and place it in the 1 photo full-page image layout on page 1. Doing so offers you more creative freedom in designing your layout than Lightroom allows.

Overall, Lightroom is a great option if you want to create a simple, photo-centric 8″ x 8″ or 12″ x 12″ MagCloud publication. Whether you are creating a proof book, portfolio, or even a catalog, the preset layouts and easy interface help simplify the process of creating your PDF. We hope to be able to provide instructions in the future for creating our other product sizes through the Lightroom Book Module, but in the meantime, check back here on the blog over the next few weeks as we highlight other photo tools you can use to create your MagCloud product, no matter what size you want it to be.

For more general information about using Lightroom 4, please see the Adobe website.

MagCloud Goes to the Head of the Class

MagCloud has been a friend of teachers, trainers and curriculum designers for some time.

Offering an easy way to bring lesson plans to life and engage students, MagCloud is being used as an educational tool both in and out of the classroom.

 

 

 

 

Curriculum Resource Planning and Teacher’s Aids

A number of educators and researchers are using MagCloud to share curriculum ideas and best practices. Whether using our Standard product to create a best practices magazine or simply a short curriculum synopsis with our Pamphlet product, MagCloud makes it easy for teachers to collaborate on current curriculum initiatives.

Example Publications:

Class Projects

Self-publishing provides students with a creative way to showcase their understanding of a topic, their personal perspectives and their own artistic work.  Publications like Bulldog Press and FIT have allowed high school and college students to express themselves and demonstrate their evolving skills.

Example Publications:

Workbooks, Study Guides, Training Materials and More

Teachers, instructors and trainers have used MagCloud to print field guides, camp workbooks, how-to guides, study-guides, training manuals, and educational workbooks to complement a variety of educational needs. In some cases these are printed ahead of time for use during a workshop or class, while other times they are simply made available online for attendees to purchase as supplementary or stand-alone training materials or as samples for other teachers.

Example Publications:

The Lorax Storytelling Tool

MagCloud has also developed a Storybook tool for creating custom books using templates, characters and backgrounds from the movie The Lorax. Used in conjunction with Scholastic’s custom Lorax curriculum, students can write a story that describes one creative new idea for how they, their family, or their community could live more sustainably.

Share in the comments section how you’ve used MagCloud for your teaching needs or read about some additional ideas from Jim Vanides, a member of the HP Office of Global Social Innovation.

Ways to Use MagCloud in Planning a Wedding

We recently highlighted ways wedding photographers can use MagCloud to promote and showcase their work. Today we are focusing on how MagCloud can be used for planning the wedding itself, as a resource for both professional event coordinators and those taking a DIY approach. From lookbooks and portfolios to show prospective clients, to destination information booklets and save-the-date materials for guests, all the way through to printed programs for the big day, MagCloud’s print on demand and digital services can be a great resource no matter what size of an event you’re planning.

Portfolios

We’ve discussed before how MagCloud is a great resource for publishing portfolios since it allows both an affordable print version and convenient digital version with a single PDF upload. As a professional event planner, showing potential clients your previous work will not only help you land the job but may also act as a source of inspiration. Since MagCloud offers prints for as little as $0.16 per page with no minimum order quantity, you can print off as few or as many full color, professional-quality portfolios as you need to share with these potential clients, at a price that won’t break the bank if you need to replace a copy. You can also make the same portfolio available in the MagCloud storefront for viewing as a PDF as a way to share your work digitally, with built-in promotion tools for your social media channels and website.

Vendor Lookbooks

Just as a portfolio can help inspire your clients for their event, having vendor lookbooks to show previous work specific to a particular photographer, venue, hair or makeup artist can also help simplify these decisions for your clients. With MagCloud you can have print copies for clients to browse through as you meet with them or as a PDF on other digital devices. You can also make these publications available through the MagCloud website, to link to from your website and promote through your social media channels as a means of marketing your business. Since these books promote not only your services but those of the venues and photographers being highlighted, this also offers an opportunity for cross-promotion, as noted in our post for wedding photographers. While you use these lookbooks to promote the work you’ve done with a particular vendor, you could also offer these pieces to the vendor as a means of promoting both their work and yours to potential clients. Using the MagCloud storefront, these vendors can order copies for themselves as they need them without having to go through you to get them.

Save-the-Dates

Pinterest is brimming with creative ideas for non-traditional save-the-dates that offer more information about the bride and groom, and better fit their personalities. MagCloud’s Digest Landscape product is a great format for creating compact save-the-date photobooks, with photos of the couple, the story of how they met and got engaged, and when and where the wedding will be held. If the couple has done an engagement photo shoot, this is a great way to show off the resulting photos in a high quality printed piece that guests will enjoy flipping through and reading. With MagCloud’s Ship to Group feature, you can even drop-ship copies of a publication to a list of addresses, so both the printing and distribution of the save-the-dates can be taken care of at once.

Guest Information Booklets

It’s likely that many of the guests at the wedding you are planning will be from out-of-town, and in most cases, they will be in town for a day or two leading up to or following the wedding. Therefore, it’s a nice idea to provide them with some information about the area, including options for lodging, places to eat, and things to do. This is particularly helpful for destination weddings, where everyone will likely be from outside the area and you may opt to arrange for additional activities for these guests to do. MagCloud is a great option for printing up reference booklets of guest information like this, to either send to guests ahead of time using the Ship to Group feature, or to make available via a link from the wedding website so guests can download a digital version for viewing on their iPad or other digital device. If this information is known in advance, this booklet could even act as the save-the-date and offer guests plenty of advance notice for planning their trip and booking lodging.

Programs

Whether it’s to provide information about the bridal party, list readings or songs to be performed, or simply to remind guests about directions to the reception location, most wedding ceremonies include a paper program that gets passed out to guests at the door. These programs provide helpful information for guests, and also offer a keepsake of the event. MagCloud’s smaller Digest product is a perfect format for programs of all lengths, particularly at the 4-page Pamphlet size. Our 4-page products are now printed on a heavier paper stock, so they offer a more formal feel that makes them a great fit for wedding programs. With no minimum order quantity, you can order programs in a quantity that fits the size of your event, whether it’s an intimate gathering with just a few guests or a larger affair numbering in the hundreds.

If you’re looking to create a wedding program for yourself, check out this basic template for Microsoft Publisher to help you get started.

Have you used MagCloud to publish content for a wedding or other event? Tell us how in the comments below.

New Premium Paper and Shipping Options

We are always looking for ways to make our products (and our customers) feel extra special so we recently upgraded the paper we use for our Flyer and 4-Page Pamphlet products to 80# Cover Stock at no additional cost to you. The heavier weight gives these products a more premium look and feel.

And speaking of premium feel, we’ve also upgraded our packaging for all FedEx orders for increased protection during shipping and delivery.

Let us know what you think of our new paper and packaging options in the comments section below.

Using MagCloud as a Sales Tool for Your Real Estate Business

In addition to using MagCloud to market their real estate business, a number of real estate agents have been using MagCloud as a sales tool. MagCloud’s print on demand capabilities allow real estate agents to order informational flyers for their open houses in smaller quantities, only as they need them, reducing waste and storage costs. Agents have taken advantage of MagCloud’s Ship to Group feature to easily mail copies of their listing catalog to an address list of potential buyers with a single order. The added benefit of MagCloud’s digital distribution means real estate agents can get these flyers and catalogs in front of potential buyers across all formats, whether it’s in print, as a downloadable PDF, or on the iPad. And if the price of a listing should change or photos need to be switched out, it’s as simple as uploading a new PDF file to immediately update both print and digital collateral.

Beyond the traditional flyers and catalogs used as sales tools in the real estate industry, MagCloud’s combination of professional print quality and no minimum order volume offers real estate agents the opportunity to experiment with to market their listings without breaking their budget. For example, if you are trying to sell a condo with a breathtaking view you could give buyers the opportunity to see what the view looks like at different points during the day by creating a time-lapse photo flipbook using the MagCloud Digest Landscape product. By taking photos at regular intervals from the same spot over the course of the day, then placing one photo per page in a MagCloud publication, potential buyers attending an open house will be able to look at individual pages in the printed book to see how the view looks at different times during the day, or can flip through the booklet all at once to watch the view change over time. Highlighting a key feature like this can be a great sales tool, and using MagCloud will allow the piece to be professional and affordable even if you just a need a couple of copies.

Alternatively, let’s say you have a listing for a single-family home in a neighborhood that has a lot to offer in terms of amenities. You could expand on the usual informational flyer and create a more in-depth, full color brochure with MagCloud that shows off not only the property, but shops, parks, restaurants, and schools in the surrounding area. Highlighting the key features outside the home that might appeal to your ideal buyer could be the difference that makes your listing stand out over the alternatives. Presenting this information as a high quality printed piece will have the added benefit of offering a more professional look without the expense of a traditional print run.

If you have multiple target buyers for a single property you could even take it a step further and create different versions of the brochure to highlight the amenities that appeal to your different audiences. For example, one version of the brochure might give more emphasis to the great schools and parks in the area, while the other might highlight the local restaurants, public transportation and nearby fitness centers. With MagCloud, printing 25 copies each of two different brochures will cost the same amount as printing 50 copies of the same brochure, so with no added cost you can align the messaging on your sales materials to a particular buyer’s interests and help them more readily see themselves in the property, which could translate into a sale for you.

To help you get started using MagCloud as a marketing and sales tool for your NSW real estate business, check out these resources that offer real estate-based templates that can be used to create MagCloud-ready PDFs:

MagCloud Real Estate Catalog Template: Catalog template created using the MagCloud specs for use with Microsoft Publisher. You can download the template here.

Microsoft Office Templates: The Microsoft Office website has a number of real estate templates that can be used with Word and Publisher, like this real estate flyer template for Microsoft Publisher. This template will allow you to create an 8.5 x 11″ PDF, perfect for printing with MagCloud’s Flyer product type.

LayoutReady: LayoutReady has templates for Microsoft Word and Publisher, and offer a variety of options for real estate publications. Their 2-page letter-sized newsletter templates can be used with the MagCloud Flyer product type, and their 8.5″ x 11″ flyer templates can as well. Their 17″ x 11″ brochure templates will require some editing to convert them to 4 page 8.5 x 11″ PDFs, but after doing so they can be printed as 4-page MagCloud Standard publications.

StockLayouts: StockLayouts has templates for Adobe InDesign, QuarkXPress, iWork Pages, Microsoft Word and Microsoft Publisher. Like LayoutReady, their 8.5 x 11″ flyer templates can be used with the MagCloud Flyer product type, while their 17″ x 11″ brochure templates and 11″ x 8.5″ newsletter templates will require some editing to convert them to 4 page 8.5 x11″ and 5.5 x8.5″ PDFs, respectively, but after doing so they can be printed as 4-page MagCloud Standard and Digest publications.

Inkd: Inkd has templates for a wide variety of design software, and has a section of templates specific to the real estate industry. Their 8.5 x 11″ datasheet and flyer templates work great with the MagCloud Flyer product.

Are you a real estate agent that has used MagCloud as a sales tool for your business? Let us know how you’ve been using it in the comments section below.

Member Communication Made Easy (Well, Easier…)

Whether you have a non-profit, church group, student association, small business, or sports team, getting your message out to your members, supporters, and investors can be a large task. Staying on schedule and under budget can be tough, and creating a print newsletter that looks good is only a fraction of the challenge. Then you have to worry about mailing lists, postage and distribution… and you have to do this annually? Quarterly? Monthly?! Yikes. My head hurts just thinking about it…

Well, now you can worry less, because you have MagCloud–and we’re working to make it easier for you. With Ship to Group functionality we can take on the heavy-lifting of drop-shipping to your mailing list and you won’t have to deal with pesky paper-cuts or trips to the post office. Digital distribution gives you the option to share a PDF with your users who prefer to stay up-to-date with their iPad or other digital device. And you can get it all done without having to leave your desk or get out of your PJs (no judgement here).

So since it’s the start of a new year, what better way to turn over a new leaf with your organization, than to turn a glossy page? Your publication can look professional and still be affordable if you publish through MagCloud and we’re going to help you get started right now.

To make the process easier, we created a classic newsletter template designed for printing as a 4-page MagCloud publication (which comes to just 60¢/copy if you order 20 or more copies). It’s easy to edit and available in three software formats. Check out the original and a variation of the template on the left, and then get started creating your own in Adobe InDesign (CS3 or newer), Microsoft Word or Apple Pages. *Please note, you may have to “right-click” or “ctrl+click” to start the download.

Starting with a template is a great trick for speeding up the design process (don’t tell anyone I told you, but a lot of professional designers do it themselves) and many well-designed templates have style sheets built in that make it easy to change fonts and styles with just a few clicks of the mouse. So with a few simple typeface changes, tweaks to color, and some new imagery, you can easily transform this basic template into a newsletter that fits your organization’s image. We used Neutra typefaces and swapped in orange for our example, but how you customize it is up to you.

Want to try a different design?
Depending on your software of choice, you can also find great resources built into some applications or as free downloads in their online resources.

Apple Pages has built-in templates that can be great starting points, just be sure to check your margins and settings because these layouts may need a bit of adjusting so that they are properly centered on the page after printing/trimming. For more detailed help with this task check out the “Add guides to pages and adjust layout for trim” section of last year’s blog post.

Microsoft also has free templates available for Word and Publisher online at office.microsoft.com.

If you’re willing to splurge and buy a template, from an online source like stocklayouts.com, be aware that most of these templates are not designed to MagCloud specs and will need to be adjusted to 8.5″ x 11″ pages in order to output a properly-sized, MagCloud-ready PDF. So before you spend the money, be sure you select a file format for software you are comfortable with, and that you are prepared to make the necessary changes to set the file up to match our PDF specifications.

More Resources
Still needing more inspiration? Check out some of our past blog posts for newsletter content and design tips, or great sample publications. And as always you can find all of MagCloud’s design Tips and Tricks and all of our free templates in our Design Resources section of the blog.

Have you found other great templates or resources to use when creating your MagCloud publications? Then please share them below in the comments section.

Let’s Get Creative

While portfolios and business brochures are relatively common publication types on MagCloud these days, there are a number of other unique use cases we see where publishers take advantage of MagCloud’s high quality print and digital distribution to serve their business needs. Today we’d like to share a few of these with you, and hopefully spark your creativity for your own MagCloud publication.

Calendars
As discussed in our post earlier this week, we usually see an uptick in the number of calendars published on the site around this time of year. These calendars show off everything from family portraits to product imagery, and with the MagCloud storefront and print on demand capability we’ve seen some successful calendar fundraising efforts. Plus, now that we have our smaller digest format, MagCloud calendars can be ultra-portable or even expanded into daily planners. If you’ve been looking for a place to get started on your own calendar, check out our 2012 calendar templates.

Annual Reports
Another timely publication type we see on the MagCloud site is the annual report. These run the gamut from smaller startups who just want to print up a handful of copies for investors to larger companies that want an easy way to make their report available online with both print and digital options. Our standard-sized perfect bound publication is particularly well-suited to this use case, since its heavier cover stock and square binding offers a more professional look and feel.

Holiday Greetings
MagCloud also offers a great way to get in the holiday spirit with a pro-quality print and digital family newsletter that gets published and distributed just in time for the holidays. Combine your Holiday Newsletter publication with our Ship to Group feature making it easy to send one copy of your publication to a group of addresses. If you’re looking for tips to make your own holiday greetings through MagCloud, check our blog post from last year for templates and instructions.

Cookbooks
Recipe collections are another popular MagCloud publication type, serving the purpose of business promotions, community fundraisers, and wedding favors. With options for ordering print copies and downloading onto mobile devices like the iPad, MagCloud cookbooks are easy to keep close at hand in the kitchen. To help you get started on your own cookbook, check out our prior blog posts with templates and instructions for Adobe InDesign, iWork Pages, and Microsoft Word.

Workbooks, Manuals, and Guides
A number of publishers have used MagCloud to print field guides, camp workbooks, how-to guides, training manuals, educational workbooks, and operations manuals to complement a variety of business needs. In some cases these are printed ahead of time for use during a workshop or class, while other times they are simply made available online for attendees to purchase as supplementary or stand-alone training materials.

Programs
We see programs of all kinds published on the MagCloud site for events like weddings, plays, memorial services, conferences and music festivals. Our new digest product is particularly well-suited for this use case, since its smaller size is less obtrusive and fits more easily into bags and purses.

Menus
Another great business use case for MagCloud is a menu. Our full color printing helps show off vibrant food photography, while the on-demand printing makes it easy to order copies in small batches as they are needed and make changes between print runs.

Knitting Patterns
There are a number of publishers on MagCloud creating knitting pattern publications. We’ve seen patterns for hats, mittens, scarves, leg warmers, sweaters, and even a wine bottle cozy.  Get a first hand account from MagCloud publisher Alexandra Tinsley.

Real Estate Materials
We’ve also had real estate brokers printing 4-page factsheets for their listed homes through MagCloud, as well as more extensive photo pamphlets for both homes and yachts.  We also included a more extensive listing catalog as one of our templates for Microsoft Publisher.

Blog-Based Publications
A number of publishers on MagCloud are bloggers who use MagCloud to publish their content in an alternate way. Sometimes these are published as collections of posts that might fit a theme, or were voted on by the community, or are simply from a period of time. In other instances, these publications contain additional information that expands upon what was originally posted on the blog, such as fresh content about a profiled individual or the backstory of an image.

These are just a sampling of the diverse publication types that we’ve seen published to the site, with more being uploaded everyday. What have you created through MagCloud? Have you been inspired to create any of the publications types listed above? Tell us in the comments below!