Product Spotlight: Tabloid, Large Square, Standard Landscape, and Posters

Introducing a batch of additional products on the MagCloud website. Our 11″ x 14″ and 14″ x 11″ Small Tabloid size, 17″ x 11″ Large Tabloid size, 12″ x 12″ Square size and 10.75″ x 8.25″ landscape-oriented Standard size all use our Wire-O Binding type. This binding method consists of a double-loop wire binding and pages that are all printed on our thicker 80# cover stock. Not only does the heavier paper stock offer a more substantial feel to these publications, but the wire binding allows them to lay flat and makes it so the pages of the publication can be rotated 360 degrees around the binding and is more durable.

Our Poster format is available in 12″ x 18″ and 18″ x 12″ sizes, and printed on the same 80# cover stock used for Flyers and Pamphlets. MagCloud Posters can be printed on both sides with the same high quality, full color digital printing used with all MagCloud products, and are made more durable with a UV coating on both sides at no extra cost. The best part is that all of this costs just $2.00 per printed Poster, or $1.50 per piece if you order 20 or more.

For inspiration, here are a few ideas for how these products can be used:

Calendars

The Wire-O Binding on the 12″ x 12″ Square and 11″ x 14″ Tabloid make these products great for calendars. Just rotate your content 90 degrees prior to uploading your PDF so that the binding will be on the top edge of your calendar. If you want to use fewer pages in your publication, the larger page size of the 17″ x 11″ Tabloid allows enough space for all the content for a single month to fit on a single page, making a tall and narrow calendar. A 12 month calendar with one page per month, plus two extra pages for the front and back covers will cost you just $7.04.

Catalogs

The larger format of all of these products offer an even greater opportunity to show off your products and services in a catalog format. Furthermore, both the unique shape of the 12″ x 12″ Square and the oversize dimensions of our 17″ x 11″ Large Tabloid will let your catalog stand out from the competition. In all cases, the thicker paper these products are printed on has a more substantial and expensive feel to help you leave a lasting impression on potential customers.

Portfolios

The landscape orientation of the 10.75″ x 8.35″ Standard, 14″ x 11″ Small Tabloid and 17″ x 11″ Large Tabloid offer a great canvas for displaying architectural renderings, fashion designs and large format photography as part of a portfolio. And with the same high quality digital printing you expect from MagCloud, you know you’ll be able to put your best foot forward when displaying your work.

Training Manuals

The ability for the pages of the Tabloid publications to rotate completely around the binding and lay flat makes them great for training manuals. As the trainee moves through their training, the wire binding will allow them to flip to the section they want to view and keep it displayed as the top page in the publication. This eliminates the need to hold open a book with one hand and also alleviates any concerns of losing one’s place.

Proof Books

We’ve discussed a number of ways wedding photographers can use MagCloud for their business, and our larger formats open up even more opportunities. What better way to encourage your clients to order larger format prints then to display their proofs in a large format book? Also, if you offer the option for professionally designed and hardbound photobooks to your clients, these larger formats offer an affordable way to show off how the book might look in print before investing in the expensive final copy.

Cookbooks

Similar to training manuals, the lay flat feature of the Tabloid products is also a benefit for cookbooks. It allows the cook to open the book to the recipe they want to make, so they won’t need to be flipping pages to find their place when they are in the midst of a recipe. The heavier paper stock is also a benefit for the durability of cookbooks, as the thicker pages aren’t as likely to rip if they should get stuck together over the years.

Brand Identity Guidelines

We’ve seen a number of brand identity guides published through MagCloud, detailing the appropriate colors, fonts and imagery that should be used for a particular brand. These guides are generally kept close by as a quick reference for designers, and as such can benefit greatly from the lay flat capabilities of these products. In addition, the larger page sizes of the Tabloid products offers twice as much space on a single page as our Standard products, allowing for more examples and detailed information within a given page of the publication. For example, instead of having fonts spread over multiple pages, they can be consolidated into a single page, making it easier for a designer to see all their options at once rather than having to flip through pages.

Media Kits

Show off the best of your business to the media in a large format they won’t soon forget. The professional feel of the heavier paper, combined with the high quality of MagCloud’s digital printing will make you look like a multimillion dollar company, without requiring a multimillion dollar budget.

Event Posters

Even with options like email newsletters, online ads, and direct mail, sometimes posters are the best way to get the word out about an event to a local audience. Whether you are advertising a concert, fundraising event, theater production or sports league sign ups, you can be sure to make a good impression with MagCloud’s full-color posters, printed in quantities of as few or as many as you need. And since no minimum order is required, you can order copies of your poster as you need them, and come back to order more when you run out.

Large Format Photography Prints

Similarly, the lack of a minimum order makes it possible to order just a single printed Poster if you’d like. This offers a great opportunity for professional and amateur photographers alike to order large prints of their photos for framing.

In-House Advertising Posters

In addition to advertising events out in the community, our Poster format can also be used in-house to highlight products and features in a high quality printed format. You can order a single copy if you only have one location, or if you have multiple locations, use our Ship to Group feature to ship one poster to each of your physical storefronts for a consistent display at an affordable cost.

Art Prints

Combining the Poster format with the MagCloud storefront offers a great opportunity for graphic designers and artists to sell their work. Content producers can add a markup beyond the $2 print cost, and for every print they sell, MagCloud will print and ship a copy to the customer directly and pay back the markup to the publisher at the start of each month.

We’re sure that there are many more ideas for how to use these products beyond what we’ve highlighted here, whether it’s using the Poster product to display the seating chart for your wedding or creating motivational posters for your classroom. If you have an idea that wasn’t mentioned, let us know in the comments below!

Summer Fun with MagCloud

Over the next six weeks we’ll be sharing blog posts that discuss how to use MagCloud to plan vacations, create excitement for family reunions, capture all your summer memories and more.

First up is creating MagCloud published photo books directly from your iPad with the Poyomi Photo Book application. This iPad application makes it easy to create photo books while on the go–select photos, design your book, order, and have MagCloud print and deliver them before you even get home from your vacation.

Step 1: Select your Photos

Poyomi’s app makes it easy to choose photos for your book from your iPad albums including your camera roll and iCloud PhotoStream, or import them from third party websites such as Flickr, Facebook, Picasa, SmugMug and Dropbox.  Simply upload your photos to the Poyomi Book Editor by selecting the specific photos you want to include in your book.

 

Step 2: Organize Your Photos

The Book Editor lets you organize the photos in your book by date taken, alphabetically or you can drag and drop them to create a custom arrangement.

You can also add captions, rotate images and ensure your photos print as large as possible by favoriting them.

 

Step 3: Design Your Book

Poyomi allows you to select from four of the MagCloud product types–Letter (aka MagCloud Standard), Digest, Digest Landscape and Small Square. You can also choose your binding type either Saddle Stitch Binding or Perfect Binding for books over 20 pages.

Poyomi’s design features include four color schemes for the inside of the book, as well as multiple type face colors for the cover title of the book.  Title your book and choose a wrap around cover photo or individual photos for the front and back of your book.

The Book Editor also allows you to crop and select portions of the cover and back photos for the perfect look.

 

Step 4: Preview Your Book

All that’s left is previewing and making final adjustments to your book.  You can write a brief intro to your book including using one of your travel photos as a background image, as well as creating a brief closing note to go at the end of the book.

Once you’ve previewed your entire book simply tap “Finish”.

 

Finished!

That’s it in a few easy steps you’ve created a travel photo book on your iPad without ever leaving your beach chair.

Poyomi gives you the option to save your book to your Poyomi account for editing when you get home or you can create a personal home page where friends and family can preview and order copies of your book. Finally you can purchase it directly from your iPad with a credit card or via a PayPal account.

 

How can you imagine using Poyomi’s Photo Book iPad app this summer?  Let us know in the comments section below.

MagCloud for Graduation Memories

Congratulations class of 2012! Now that you’re graduated, what’s next? Graduation parties? Summer travels? Job hunting? If it’s any and/or all of the above, then we’ve got you covered.

From party invitations to summer travel itineraries to professional portfolios to thank you cards, we’ve put together some ways that MagCloud can help prepare you for the next step in your life.

 

 

Graduation Parties

Hosting a graduation party? MagCloud’s new square product is perfect for invitations and party programs. After the party is over, create a one-of-a-kind scrapbook with photos and memories so you’ll never forget the special day.

 

Summer Travels

Traveling this summer? Whether you are traveling alone or with friends, keep track of flights, train schedules, hostels, and global destinations before you leave – our flyers are perfect for travel notes and itineraries!  After your trip, compile all of your pictures and memories into a Square photo book or scrapbook to share with your friends and family!  Need a little help designing that photo book then try out our partner Poyomi’s on-line templates.

 

Job Hunting

Looking for the perfect job? Show off your work by creating a portfolio with MagCloud’s new 8×8 square product, or make your resume stand out with our Flyer or Pamphlet products.

 

Thank You Cards

A simple ‘thank you’ note goes a long way. Use our smaller flyer products to create unique thank you cards for your family and friends for their support – and even your potential employer after you nail that interview.

 

Have you used MagCloud in planning or celebrating a graduation, or other special event? We would love to hear how – please share in the comments below!

 

Congrats again, graduates and good luck!

Let’s Get Creative

While portfolios and business brochures are relatively common publication types on MagCloud these days, there are a number of other unique use cases we see where publishers take advantage of MagCloud’s high quality print and digital distribution to serve their business needs. Today we’d like to share a few of these with you, and hopefully spark your creativity for your own MagCloud publication.

Calendars
As discussed in our post earlier this week, we usually see an uptick in the number of calendars published on the site around this time of year. These calendars show off everything from family portraits to product imagery, and with the MagCloud storefront and print on demand capability we’ve seen some successful calendar fundraising efforts. Plus, now that we have our smaller digest format, MagCloud calendars can be ultra-portable or even expanded into daily planners. If you’ve been looking for a place to get started on your own calendar, check out our 2012 calendar templates.

Annual Reports
Another timely publication type we see on the MagCloud site is the annual report. These run the gamut from smaller startups who just want to print up a handful of copies for investors to larger companies that want an easy way to make their report available online with both print and digital options. Our standard-sized perfect bound publication is particularly well-suited to this use case, since its heavier cover stock and square binding offers a more professional look and feel.

Holiday Greetings
MagCloud also offers a great way to get in the holiday spirit with a pro-quality print and digital family newsletter that gets published and distributed just in time for the holidays. Combine your Holiday Newsletter publication with our Ship to Group feature making it easy to send one copy of your publication to a group of addresses. If you’re looking for tips to make your own holiday greetings through MagCloud, check our blog post from last year for templates and instructions.

Cookbooks
Recipe collections are another popular MagCloud publication type, serving the purpose of business promotions, community fundraisers, and wedding favors. With options for ordering print copies and downloading onto mobile devices like the iPad, MagCloud cookbooks are easy to keep close at hand in the kitchen. To help you get started on your own cookbook, check out our prior blog posts with templates and instructions for Adobe InDesign, iWork Pages, and Microsoft Word.

Workbooks, Manuals, and Guides
A number of publishers have used MagCloud to print field guides, camp workbooks, how-to guides, training manuals, educational workbooks, and operations manuals to complement a variety of business needs. In some cases these are printed ahead of time for use during a workshop or class, while other times they are simply made available online for attendees to purchase as supplementary or stand-alone training materials.

Programs
We see programs of all kinds published on the MagCloud site for events like weddings, plays, memorial services, conferences and music festivals. Our new digest product is particularly well-suited for this use case, since its smaller size is less obtrusive and fits more easily into bags and purses.

Menus
Another great business use case for MagCloud is a menu. Our full color printing helps show off vibrant food photography, while the on-demand printing makes it easy to order copies in small batches as they are needed and make changes between print runs.

Knitting Patterns
There are a number of publishers on MagCloud creating knitting pattern publications. We’ve seen patterns for hats, mittens, scarves, leg warmers, sweaters, and even a wine bottle cozy.  Get a first hand account from MagCloud publisher Alexandra Tinsley.

Real Estate Materials
We’ve also had real estate brokers printing 4-page factsheets for their listed homes through MagCloud, as well as more extensive photo pamphlets for both homes and yachts.  We also included a more extensive listing catalog as one of our templates for Microsoft Publisher.

Blog-Based Publications
A number of publishers on MagCloud are bloggers who use MagCloud to publish their content in an alternate way. Sometimes these are published as collections of posts that might fit a theme, or were voted on by the community, or are simply from a period of time. In other instances, these publications contain additional information that expands upon what was originally posted on the blog, such as fresh content about a profiled individual or the backstory of an image.

These are just a sampling of the diverse publication types that we’ve seen published to the site, with more being uploaded everyday. What have you created through MagCloud? Have you been inspired to create any of the publications types listed above? Tell us in the comments below!

Vacationing with MagCloud

Memorial Day is a welcome beacon that summer is around the corner. As you finalize your plans for summer, MagCloud wants to provide you with a way to capture all of those special memories and experiences – whether it’s a staycation near home, a road trip to the national park or a getaway to an exotic locale.

How are you chronicling this precious time? Some of us may remember those family gatherings in front of the carousel slide projector or the bulky albums our parents put together after every trip. Now with MagCloud, you can create a personal memento in magazine format to easily share your memories with family and friends in print and digitally.

Here are a few tips and tools to assist you through the process:

  • If you’re creating a simple photo magazine, below are a few tips and resources to “prep” your images before publishing.
    • To produce a quality publication, make sure all images have a resolution of at least 300 pixels per inch.
    • If you’re looking for photo editing tools but don’t have access to Photoshop, check out GIMP (free software that features most of the capabilities that Photoshop offers) or any of these additional photo editing tools.
    • Short on time or not comfortable with design tools? Give Poyomi and turn the photo sets into a magazine without using a design program.
    • Need inspiration? Browse through some of our travel and vacation magazines.

Have you ever used MagCloud to create a magazine of memories? It’s even a great way to commemorate a school year, a birth, a wedding and more. With MagCloud’s digital publishing and print-on-demand capabilities, it’s never been easier or more budget-friendly to capture the special moments in life.