Go Big With Our Large Form Factor Products

MagCloud users deserve larger form factor products and we are happy to offer not just one but seven large product types.

Tabloid Product Family

At 11″ x 14″ trim size Small Tabloid is smaller than a standard newspaper but larger than our Standard letter-size product.  Our Large Tabloid product has a 17″ x 11″ trim size offering more room for images and content. All Tabloid products are published on premium cover stock, have Wire-O Binding, and are ideal for large format portfolios, custom calendars, manuals and more.

  • Small Tabloid: 11″ x 14″ and 14″ x 11″ trim size options
  • Large Tabloid: 17″ x 11″ trim size
  • $0.36 per page with full color printing
  • 8 to 90 pages in length in multiples of 2
  • $2.00 per copy for durable Wire-O Binding

Poster Product Family

Our full-color, double-sided Poster are printed on premium cover stock and come standard with UV coating giving them an extra sheen and making them more durable. Posters are ideal for promotions and special event keepsakes such as gallery exhibits, music festivals and fundraisers.

  • Available in 12″ x 18″ or 18″ x 12″ trim sizes
  • Full-color professional printing on 80# premium cover stock paper
  • Standard UV Coating front and back for increased durability
  • Each individual Poster is only $2 to print ($1.50 for orders of 20 or more).

Large Square

MagCloud is adding to its Square product family by offering a new large form factor Square product. At 12″ x 12″ trim size, this new product is great for one-of-a-kind portfolios, photo books or training material.

  • Available in 12″ x 12″ trim size
  • Durable Wire-O Binding
  • 80# premium cover stock
  • 8 to 90 pages in multiples of 2
  • $0.36 per page with full color printing
  • $2.00 per copy for Wire-O binding

Standard Landscape

Finally we are also expanding our Standard product line, with the addition of a landscape option. Measuring 11” x 8.5” and also using Wire-O Binding and premium #80 cover stock paper, this new product option is useful for portfolios, magazines, booklets, catalogs and more.

  • Available in 10.75″ x 8.25″ trim size
  • Durable Wire-O Binding standard
  • 80# premium cover stock
  • 8 to 90 pages in multiples of 2
  • $0.20 per page with full color printing
  • $2.00 per copy for Wire-O Binding

Note: Standard Landscape page and trim size will also be available as a Flyer option.

What do you think of these new products and how do you plan to use them?  Let us know in the comments section below.

Creating a PDF? We’ll Help You Get Started

As we continue to add new product sizes to the MagCloud service, we’ve made it easier to find the requirements for the product you want to create with our Getting Started page. This new page in the Create section on the MagCloud site lets you select the product, trim size, and binding type for the publication you want to create, and then provides you with the appropriate PDF specifications, things to keep in mind when designing your publication, and step-by-step information packets to help you get started.

In the PDF specifications section, we not only provide the correct PDF size, trim size, safe zone, and bleeds for creating a MagCloud-ready PDF but we also make it easier to understand what these concepts are and how they relate to one another. As you hover over each of these values on the right, you’ll notice that the corresponding area gets highlighted in red in the diagram on the left. At the same time, a text description of what the specification is appears next to your cursor, letting you know, for example, that the PDF Size is the page size of the PDF you will upload to MagCloud. Below the PDF specifications, there is a section for Additional Information that is specific to the publication you are hoping to create. This area lists things that are important to keep in mind while designing your PDF, from embedding fonts to allowing space for the 2D barcode that goes on the back page of your publication.

Finally, at the bottom of the Getting Started page are links to download Information Packets for a variety of software programs. Clicking on one of the icons will download a .zip file, which unzips to become a folder specific to that program and the product, trim size and binding you initially selected. Each folder contains a PDF with step-by-step instructions to help you design a MagCloud-ready PDF from scratch, or modify an existing document for use with MagCloud. In addition, many of these folders also include templates or presets that can be used in conjunction with the step-by-step instructions to help jump-start your creation process.

At the moment we offer Instruction Packets for Adobe InDesign, QuarkXPress, Microsoft Word for Mac and PC, Apple iWork Pages, and Microsoft Publisher. We are planning to add instructions for additional software in the near future though, so keep an eye on the blog for news about those additions. And if there’s a type of software that you would like to see MagCloud-specific instructions for, we’d love to hear about it in the comments below.

Print and Digital: A Winning Combination

Print vs. digital has long been hotly debated. Recently, we’ve seen several experts weighing in on the topic, arguing that print and digital can coexist and will in fact strengthen a brand when used together. Of course, we’ve always known this at HP MagCloud (check out our Jan. 5 blog post), and we are thrilled when other people realize it doesn’t have to be an either/or proposition. The challenge is finding the right medium to use to tell your unique story, so that it’s heard and understood by your audience.

So what are people saying? Novelist Dave Eggers in the Guardian said, “It’s our admittedly unorthodox opinion that the two can co-exist, and in fact should co-exist. … But they need to do different things. To survive, the newspaper, and the physical book, needs to set itself apart from the web. Physical forms of the written word need to offer a clear and different experience. And if they do, we believe, they will survive.”

When should you choose digital? “For news, facts and information, let’s tell stories as they unfold: a tweet here, an update there, a database, a video clip, a timeline, a slideshow, a conversation, a list. Let’s master the tools of digital storytelling and learn to match our tools and techniques to the circumstances,” stated digital guru Steve Buttry on Poynter.org.

What about print? “Let’s respect the pure, traditional story – the narrative string of paragraphs – by reserving that form for real stories,” Buttry added.

We’re fortunate to live in a world where we have both options.

In telling your story, you’ll want to rise above the chatter. It’s a good idea to participate in the online conversation by using Facebook, Twitter, email newsletters and more to share what’s happening in the moment. You’re demonstrating your knowledge about your industry and connecting in a more immediate way with your audience.

Meanwhile, a print publication showcases your photographs and carefully crafted story to an audience who wants to linger over and slowly digest your content. No matter how great digital content is, readers can stash magazines in their purses, dog-ear the pages and tear out their favorite articles. Quoting The Economist (June 9 issue): “As long as there are coffee tables, people will want things to put on them.” The high quality of print makes you proud to display your work to clients, and likewise, your clients will be happy to share your magazine with people they bump into.

HP MagCloud provides both print and digital offerings because different stories beg to be told in different ways. Plus, you might reach new readers who prefer to read content on their iPad or smartphone. We realize there is much to consider, and one of the main deterrents of print is the expense and complexity. With HP MagCloud, it costs only 20 cents per page for Standard and Square products, there are no upfront costs and everything can be done via our website with a few clicks of the mouse. So a small business on a tight budget can afford to self-publish their content.

For a small business, blending print and digital elements into your marketing is a win-win. Does your business plan include both digital and print? If not, here’s your chance to consider both.

Expanded Flyer Options

Our Flyer product family is growing.  We have expanded the size options for Flyer to now include 8 x 8”, 5.5 x 8.5”, 8.5 x 5.5″ in addition to the existing 8.5 x 11” size.

The new sizes provide more creative flexibility for things like menus, promotional handouts, resumes and more.

Flyer publications consist of a single sheet with front and back color printing.  We’ve also added the option for UV coating on all Flyer products. Ultra Violet (UV) coating adds a protective layer to the printed page giving it an eye-catching sheen and also making it more resilient to normal wear and tear.

Flyer products range from $.32 a sheet for 5.5 x 8.5”, 8.5 x 5.5 size publications to $.40 a sheet for 8 x 8″ and 8.5 x 11″ publications.  Flyers have a minimum print order of 8 copies in multiples of 4 (i.e. 8, 12 or 16 copies), which will be bundled into one shipment.  UV coating adds an additional $.06 to each sheet.  So an 8 pack of 8 x 8 Flyers with UV coating is just $4.16.

Learn more about Flyer on the MagCloud website.

Be Square and Standout

We are excited to introduce a new form factor that will help your publications standout from the crowd. At 8” x 8”, Square product is compact, portable, eye-catching; and available in sleek saddle stitch or professional perfect binding.

Ideal for portfolios, look books, small catalogs, handbooks and more, Square publications can be anywhere from 4 to 384 pages. The new Square product will be available for the same $.20 per page ($.15 per page for orders of 20 copies or more).

MagCloud Square Design Specifications:

  • PDF Size with Bleed:         8.25 x 8.25″
  • Trim Size (Final Size):       8 x 8″
  • Bleed Settings:                   0” inside edge, 0.25″ outside edge; 0.125″ top and bottom
  • Half-Fold Binding:             4 Pages
  • Saddle-Stitch Binding:      8 – 100 Pages
  • Perfect Binding:                  20 – 384 Pages

Start publishing with Square today and let us know how you envision using this new product in the comments below.

Ways to Use MagCloud in Planning a Wedding

We recently highlighted ways wedding photographers can use MagCloud to promote and showcase their work. Today we are focusing on how MagCloud can be used for planning the wedding itself, as a resource for both professional event coordinators and those taking a DIY approach. From lookbooks and portfolios to show prospective clients, to destination information booklets and save-the-date materials for guests, all the way through to printed programs for the big day, MagCloud’s print on demand and digital services can be a great resource no matter what size of an event you’re planning.

Portfolios

We’ve discussed before how MagCloud is a great resource for publishing portfolios since it allows both an affordable print version and convenient digital version with a single PDF upload. As a professional event planner, showing potential clients your previous work will not only help you land the job but may also act as a source of inspiration. Since MagCloud offers prints for as little as $0.16 per page with no minimum order quantity, you can print off as few or as many full color, professional-quality portfolios as you need to share with these potential clients, at a price that won’t break the bank if you need to replace a copy. You can also make the same portfolio available in the MagCloud storefront for viewing as a PDF as a way to share your work digitally, with built-in promotion tools for your social media channels and website.

Vendor Lookbooks

Just as a portfolio can help inspire your clients for their event, having vendor lookbooks to show previous work specific to a particular photographer, venue, hair or makeup artist can also help simplify these decisions for your clients. With MagCloud you can have print copies for clients to browse through as you meet with them or as a PDF on other digital devices. You can also make these publications available through the MagCloud website, to link to from your website and promote through your social media channels as a means of marketing your business. Since these books promote not only your services but those of the venues and photographers being highlighted, this also offers an opportunity for cross-promotion, as noted in our post for wedding photographers. While you use these lookbooks to promote the work you’ve done with a particular vendor, you could also offer these pieces to the vendor as a means of promoting both their work and yours to potential clients. Using the MagCloud storefront, these vendors can order copies for themselves as they need them without having to go through you to get them.

Save-the-Dates

Pinterest is brimming with creative ideas for non-traditional save-the-dates that offer more information about the bride and groom, and better fit their personalities. MagCloud’s Digest Landscape product is a great format for creating compact save-the-date photobooks, with photos of the couple, the story of how they met and got engaged, and when and where the wedding will be held. If the couple has done an engagement photo shoot, this is a great way to show off the resulting photos in a high quality printed piece that guests will enjoy flipping through and reading. With MagCloud’s Ship to Group feature, you can even drop-ship copies of a publication to a list of addresses, so both the printing and distribution of the save-the-dates can be taken care of at once.

Guest Information Booklets

It’s likely that many of the guests at the wedding you are planning will be from out-of-town, and in most cases, they will be in town for a day or two leading up to or following the wedding. Therefore, it’s a nice idea to provide them with some information about the area, including options for lodging, places to eat, and things to do. This is particularly helpful for destination weddings, where everyone will likely be from outside the area and you may opt to arrange for additional activities for these guests to do. MagCloud is a great option for printing up reference booklets of guest information like this, to either send to guests ahead of time using the Ship to Group feature, or to make available via a link from the wedding website so guests can download a digital version for viewing on their iPad or other digital device. If this information is known in advance, this booklet could even act as the save-the-date and offer guests plenty of advance notice for planning their trip and booking lodging.

Programs

Whether it’s to provide information about the bridal party, list readings or songs to be performed, or simply to remind guests about directions to the reception location, most wedding ceremonies include a paper program that gets passed out to guests at the door. These programs provide helpful information for guests, and also offer a keepsake of the event. MagCloud’s smaller Digest product is a perfect format for programs of all lengths, particularly at the 4-page Pamphlet size. Our 4-page products are now printed on a heavier paper stock, so they offer a more formal feel that makes them a great fit for wedding programs. With no minimum order quantity, you can order programs in a quantity that fits the size of your event, whether it’s an intimate gathering with just a few guests or a larger affair numbering in the hundreds.

If you’re looking to create a wedding program for yourself, check out this basic template for Microsoft Publisher to help you get started.

Have you used MagCloud to publish content for a wedding or other event? Tell us how in the comments below.

Using MagCloud as a Sales Tool for Your Real Estate Business

In addition to using MagCloud to market their real estate business, a number of real estate agents have been using MagCloud as a sales tool. MagCloud’s print on demand capabilities allow real estate agents to order informational flyers for their open houses in smaller quantities, only as they need them, reducing waste and storage costs. Agents have taken advantage of MagCloud’s Ship to Group feature to easily mail copies of their listing catalog to an address list of potential buyers with a single order. The added benefit of MagCloud’s digital distribution means real estate agents can get these flyers and catalogs in front of potential buyers across all formats, whether it’s in print, as a downloadable PDF, or on the iPad. And if the price of a listing should change or photos need to be switched out, it’s as simple as uploading a new PDF file to immediately update both print and digital collateral.

Beyond the traditional flyers and catalogs used as sales tools in the real estate industry, MagCloud’s combination of professional print quality and no minimum order volume offers real estate agents the opportunity to experiment with to market their listings without breaking their budget. For example, if you are trying to sell a condo with a breathtaking view you could give buyers the opportunity to see what the view looks like at different points during the day by creating a time-lapse photo flipbook using the MagCloud Digest Landscape product. By taking photos at regular intervals from the same spot over the course of the day, then placing one photo per page in a MagCloud publication, potential buyers attending an open house will be able to look at individual pages in the printed book to see how the view looks at different times during the day, or can flip through the booklet all at once to watch the view change over time. Highlighting a key feature like this can be a great sales tool, and using MagCloud will allow the piece to be professional and affordable even if you just a need a couple of copies.

Alternatively, let’s say you have a listing for a single-family home in a neighborhood that has a lot to offer in terms of amenities. You could expand on the usual informational flyer and create a more in-depth, full color brochure with MagCloud that shows off not only the property, but shops, parks, restaurants, and schools in the surrounding area. Highlighting the key features outside the home that might appeal to your ideal buyer could be the difference that makes your listing stand out over the alternatives. Presenting this information as a high quality printed piece will have the added benefit of offering a more professional look without the expense of a traditional print run.

If you have multiple target buyers for a single property you could even take it a step further and create different versions of the brochure to highlight the amenities that appeal to your different audiences. For example, one version of the brochure might give more emphasis to the great schools and parks in the area, while the other might highlight the local restaurants, public transportation and nearby fitness centers. With MagCloud, printing 25 copies each of two different brochures will cost the same amount as printing 50 copies of the same brochure, so with no added cost you can align the messaging on your sales materials to a particular buyer’s interests and help them more readily see themselves in the property, which could translate into a sale for you.

To help you get started using MagCloud as a marketing and sales tool for your NSW real estate business, check out these resources that offer real estate-based templates that can be used to create MagCloud-ready PDFs:

MagCloud Real Estate Catalog Template: Catalog template created using the MagCloud specs for use with Microsoft Publisher. You can download the template here.

Microsoft Office Templates: The Microsoft Office website has a number of real estate templates that can be used with Word and Publisher, like this real estate flyer template for Microsoft Publisher. This template will allow you to create an 8.5 x 11″ PDF, perfect for printing with MagCloud’s Flyer product type.

LayoutReady: LayoutReady has templates for Microsoft Word and Publisher, and offer a variety of options for real estate publications. Their 2-page letter-sized newsletter templates can be used with the MagCloud Flyer product type, and their 8.5″ x 11″ flyer templates can as well. Their 17″ x 11″ brochure templates will require some editing to convert them to 4 page 8.5 x 11″ PDFs, but after doing so they can be printed as 4-page MagCloud Standard publications.

StockLayouts: StockLayouts has templates for Adobe InDesign, QuarkXPress, iWork Pages, Microsoft Word and Microsoft Publisher. Like LayoutReady, their 8.5 x 11″ flyer templates can be used with the MagCloud Flyer product type, while their 17″ x 11″ brochure templates and 11″ x 8.5″ newsletter templates will require some editing to convert them to 4 page 8.5 x11″ and 5.5 x8.5″ PDFs, respectively, but after doing so they can be printed as 4-page MagCloud Standard and Digest publications.

Inkd: Inkd has templates for a wide variety of design software, and has a section of templates specific to the real estate industry. Their 8.5 x 11″ datasheet and flyer templates work great with the MagCloud Flyer product.

Are you a real estate agent that has used MagCloud as a sales tool for your business? Let us know how you’ve been using it in the comments section below.