Ringing in the Holidays with a Meet-up and Twitter Chat

Hope you’re all enjoying December so far and that you’ve got those final MagCloud orders in for the holidays!

For your viewing pleasure, below are a few shots from our recent holiday meet-up at the Press Club in San Francisco. Be sure to follow MagCloud on Instagram to see the latest and greatest from our team. We look forward to seeing you at our next meet-up in the new year!

MagCloudMeetup_2

MagCloud’s Chief MagClouder Andrew Bolwell and
Marketing Mixologist Patty Tulloch at the MagCloud Meetup.
 

MagCloudMeetup_4

All the awesome MagCloud publications at our meetup!
 

MagCloudMeetup_3

Hooray for new MagCloud fans and friends!
 

MagCloudMeetup_1

Delicious food and wine from the Press Club
at the MagCloud Holiday Meet-up.
 

We also had a memorable Twitter Chat last week with Kyle Menard, editor of BRINK Magazine. There were quite a few inspirational tweets that we wanted to share with you. Below is a brief excerpt from the Twitter Chat – feel free to read our entire Twitter Chat via Storify.

  1. MagCloud
    Q1 – To start things off – @BRINKmag, how did you get started in publishing? #MagCloud
  2. BRINKmag
    Started with a vision & to create a guide for young professionals RT @magcloud how did you get started in publishing? #MagCloud
  3. MagCloud
    Q3 – Do you see a difference in behavior/interest between your print and digital readers? #MagCloud
  4. BRINKmag
    @MagCloud It’s a challenge, but readers want that hard copy AND the instant download of the latest issue. MC lets us provide that #MagCloud
  5. BRINKmag
    @MagCloud Definitely. Big digital numbers when an issue debuts, but it tapers off. Hard copy somewhat sustains through the year #MagCloud
  6. MagCloud
    That’s great to hear, @BRINKmag. Digital offers instant gratification while print gives longevity – makes it easy to go back to. #MagCloud
  7. MagCloud
    Q5 from @TONE_DOPE: “When will @MagCloud begin offering subscriptions & an oversized 10×13 print copy option? #MagCloud
  8. MagCloud
    @TONE_DOPE We’re looking at subscription models and new product types. We do offer 11×14 today. #MagCloud
  9. MagCloud
    Okay, @BRINKmag. Jumping back to you with question from our community, how do you see #mag publishing evolving in the future? #MagCloud
  10. BRINKmag
    @magcloud There will always be a place for print, but with trends, it seems essential that a publication have an app #MagCloud
  11. MagCloud
    Last question from our team, @BRINKMag – what advice do you have for magazine publishers starting out? #MagCloud
  12. BRINKmag
    @magcloud It comes down to being on top of your game (in whatever you do), being a leader in what you believe in & staying current #MagCloud
  13. BRINKmag
    Lay the groundwork, be prepared (cont) RT @magcloud – what advice do you have for magazine publishers starting out? #MagCloud
  14. BRINKmag
    Also, (turning the tables) what advice do you have for publishers? RT @MagCloud Do you have any questions for Andrew? #MagCloud
  15. MagCloud
    Answering your 2nd Q: Listen to your customers, focus on innovation, embrace change, and don’t be afraid to take risks. #MagCloud
  16. BRINKmag
    BOOM —> RT @MagCloud “Listen to your customers, focus on innovation, embrace change, and don’t be afraid to take risks.” #MagCloud
  17. BRINKmag
    Definitely going to be quoting some of that for the next few weeks @MagCloud! Great stuff. #MagCloud

New Video: The MagCloud iPad App

We’ve made a few updates to the MagCloud iPad application in 2012, including support for hyperlinks and the ability to share publications with friends via Facebook, Twitter or Email from inside the app. Check out our new video to see the features of the updated app in action:

http://vimeo.com/55560184

Click here to download the free MagCloud Magazine and Publication Reader for the iPad from the App Store

2012 Holiday Shipping Schedule

During the holidays the MagCloud printing elves tend to be extra busy so please order as early as possible and allow extra time for delivery. Below are our estimated time frames for December 24th delivery.  We also recommend you consider using our FedEx shipping options this time of year so you’ll have the added piece of mind of being able to track your order from our holiday headquarters to your doorstep.

MagCloud's Shipping Schedule

For the latest on any delays USPS and FedEx maybe experiencing due to holiday traffic or weather conditions please check their websites.

USPS Mail Service Updates

FedEX Service Delays

Improved Discovery and Sharing

MagCloud just got a bit more social with our expanded sharing functionality.  You can now like, tweet, pin, and share your favorite print and digital publications from our website, within the web-based viewer or via the updated iPad app. We’ve also given our storefront a pretty little facelift making it easier to discover, read and buy MagCloud publications.

New Sharing Features

Our enhanced features allow you to share a link from the publication details page or the publication itself with most popular social networks or via email.  You can also like, tweet, +1 or comment on a page or publication.

Share publications directly from our web-based viewer and the latest version of our iPad app.  While reading from with in the web viewer you can share a publication to your favorite social network, send via email, or  grab a link and/or embeddable widget to include on your website or blog.

On the iPad you can choose to share a page or the cover and send via Twitter, Facebook or email directly to friends and colleagues.

Improved Storefront

We’ve also made it easier to browse and discover the tens of thousands of publications available publicly in the MagCloud storefront.

The redesigned storefront makes it easy to find and read free and purchased  digital publications directly from the website.  You can browse both print and digital publications by popularity, recommendation, category or search.

Let us know what you think of the new sharing functionality and improved storefront in the comments section below.

View MagCloud Publications in Your Web Browser

Today we are excited to announce a new web-based viewer that enables publishers to bring stunning versions of their publications to life in any modern web browser on both desktop and mobile computers.

Now publishers can upload a single PDF file and immediately distribute as a free or paid digital publication, in print, in a web browser, via the MagCloud iPad app or as a PDF download.

The web viewer delivers an immersive reading experience for users. Simply click the “read now” button and the publication launches within the web viewer. Readers can page forward and back, rotate, zoom in and out, and enter full-screen mode. Pages can be viewed individually or as a spread, and are easily navigated with thumbnail and all-pages views. Additionally, users can buy a printed copy, download a PDF version or add to their Digital Library for viewing later or in the MagCloud iPad app.

The web viewer supports all HP MagCloud publications, regardless of format, on any desktop or notebook computer running a modern web browser.

The web viewer technology also offers hyperlink support, benefiting publishers and users by allowing you to link from your catalog of products back to an ecommerce site, link directly to advertisers’ web pages, allow customers to draft emails to an address listed in your brochure just by clicking on it or provide information about the author.

Publishers can also monitor how well their readers engage with their online publications via the Stats section in their account.  You can see important web viewer reading information including the number of total readers, how often your publication was read, pageviews, shares, hyperlinks clicked, click through rates etc. for all your collections or a single publication.

Publishers and readers can promote their favorite publications by sharing publications they like with friends and colleagues via email or social media channels or embedding a badge or link that launches  the web viewer directly from their own website or blog.

All publishers who currently have digital distribution turned on for their publications will automatically have web viewer versions available on the MagCloud website. To turn digital distribution on simply select Sell Online (after uploading your PDF and selecting your binding). This is where you will add any markup to your print version, and will have the option to opt-in to digital distribution.  Opting-in to digital distribution is a one time setting that instantly gives readers digital access via the web viewer, iPad app and PDF download.

What do you think of the new MagCloud web viewer?  Let us know in the comments section below.

“Ask the Chief MagClouder” Twitterview

Our first “Ask the Chief MagClouder” Twitterview will take a closer look at our new large format products! It kicks off from 10:00 to 10:30 a.m. PST on Tuesday, July 17 on our MagCloud Twitter handle (@MagCloud) and our host will be Chief MagClouder Andrew Bolwell.

What are Twitterviews? It’s simply an interview conducted on Twitter, where you get to interview our Chief MagClouder about, in this case, the new large format products as well as any other MagCloud questions you have on your mind.

 

How can you participate? Starting now, submit questions for Andrew by either tweeting them to @MagCloud using the #MagCloud hashtag or ask them right here in the comments section of this blog post. We also encourage everyone to join our Twitterview from 10:00 to 10:30 a.m. PST on July 17 where Andrew will respond to your questions live.

As an added incentive, all fans who ask a question will be entered into a random drawing for a chance to win a $25 Paypal MagCloud gift card perfect for you, your colleagues, friends, family, etc. to purchase your favorite publications on MagCloud.com. The drawing is open to residents in the United States only. For the complete rules, see below.

Here’s a little more info about Andrew:

Andrew Bolwell loves to make things happen, and with over 20 years of high-tech experience, Andrew has spearheaded some of HP’s most groundbreaking business initiatives. Celebrating MagCloud’s fourth birthday, Andrew is excited to share new products and experiences that support the needs of MagCloud users. When he’s not steering the MagCloud juggernaut, crunching numbers and doing whatever it takes, Andrew can be found practicing his life philosophy that we’re not here for a long time, we’re here for a good time.

Don’t forget to follow our Twitter handle, @MagCloud, for the latest MagCloud news and updates, and ask those questions using #MagCloud or in the comments section here! We hope to see you (virtually) on Tuesday, July 17!

The giveaway opens on Friday, July 13, 2012. Entries must be submitted by 10:30 a.m. PST, Tuesday, July 17, 2012 and the winner will be announced via Twitter and our blog on Tuesday, July 17, 2012. The prize will be one (1) $25 MagCloud gift card and one (1) winner will be selected at random. All entrants agree to be contacted by Hewlett Packard for prize fulfillment. The drawings are open to MagCloud blog readers, Twitter followers and Facebook fans that reside in the United States and are at least 18 years of age at time of entry. No purchase necessary to enter or win. There is no limit on the number of entries from any entrant, but each entry must be submitted separately as a Tweet using the hashtag #MagCloud on Twitter or as a blog comment on this blog post. Anyone found to be in violation of any of our rules or third party networks will be ineligible. Entries in this contest will not be carried over into subsequent giveaways or drawings.

Go Big With Our Large Form Factor Products

MagCloud users deserve larger form factor products and we are happy to offer not just one but seven large product types.

Tabloid Product Family

At 11″ x 14″ trim size Small Tabloid is smaller than a standard newspaper but larger than our Standard letter-size product.  Our Large Tabloid product has a 17″ x 11″ trim size offering more room for images and content. All Tabloid products are published on premium cover stock, have Wire-O Binding, and are ideal for large format portfolios, custom calendars, manuals and more.

  • Small Tabloid: 11″ x 14″ and 14″ x 11″ trim size options
  • Large Tabloid: 17″ x 11″ trim size
  • $0.36 per page with full color printing
  • 8 to 90 pages in length in multiples of 2
  • $2.00 per copy for durable Wire-O Binding

Poster Product Family

Our full-color, double-sided Poster are printed on premium cover stock and come standard with UV coating giving them an extra sheen and making them more durable. Posters are ideal for promotions and special event keepsakes such as gallery exhibits, music festivals and fundraisers.

  • Available in 12″ x 18″ or 18″ x 12″ trim sizes
  • Full-color professional printing on 80# premium cover stock paper
  • Standard UV Coating front and back for increased durability
  • Each individual Poster is only $2 to print ($1.50 for orders of 20 or more).

Large Square

MagCloud is adding to its Square product family by offering a new large form factor Square product. At 12″ x 12″ trim size, this new product is great for one-of-a-kind portfolios, photo books or training material.

  • Available in 12″ x 12″ trim size
  • Durable Wire-O Binding
  • 80# premium cover stock
  • 8 to 90 pages in multiples of 2
  • $0.36 per page with full color printing
  • $2.00 per copy for Wire-O binding

Standard Landscape

Finally we are also expanding our Standard product line, with the addition of a landscape option. Measuring 11” x 8.5” and also using Wire-O Binding and premium #80 cover stock paper, this new product option is useful for portfolios, magazines, booklets, catalogs and more.

  • Available in 10.75″ x 8.25″ trim size
  • Durable Wire-O Binding standard
  • 80# premium cover stock
  • 8 to 90 pages in multiples of 2
  • $0.20 per page with full color printing
  • $2.00 per copy for Wire-O Binding

Note: Standard Landscape page and trim size will also be available as a Flyer option.

What do you think of these new products and how do you plan to use them?  Let us know in the comments section below.