View MagCloud Publications in Your Web Browser

Today we are excited to announce a new web-based viewer that enables publishers to bring stunning versions of their publications to life in any modern web browser on both desktop and mobile computers.

Now publishers can upload a single PDF file and immediately distribute as a free or paid digital publication, in print, in a web browser or as a PDF download.

The web viewer delivers an immersive reading experience for users. Simply click the “read now” button and the publication launches within the web viewer. Readers can page forward and back, rotate, zoom in and out, and enter full-screen mode. Pages can be viewed individually or as a spread, and are easily navigated with thumbnail and all-pages views. Additionally, users can buy a printed copy, download a PDF version or add to their Digital Library for viewing later.

The web viewer supports all HP MagCloud publications, regardless of format, on any desktop or notebook computer running a modern web browser.

The web viewer technology also offers hyperlink support, benefiting publishers and users by allowing you to link from your catalog of products back to an ecommerce site, link directly to advertisers’ web pages, allow customers to draft emails to an address listed in your brochure just by clicking on it or provide information about the author.

Publishers can also monitor how well their readers engage with their online publications via the Stats section in their account.  You can see important web viewer reading information including the number of total readers, how often your publication was read, pageviews, shares, hyperlinks clicked, click through rates etc. for all your collections or a single publication.

Publishers and readers can promote their favorite publications by sharing publications they like with friends and colleagues via email or social media channels or embedding a badge or link that launches  the web viewer directly from their own website or blog.

All publishers who currently have digital distribution turned on for their publications will automatically have web viewer versions available on the MagCloud website. To turn digital distribution on simply select Sell Online (after uploading your PDF and selecting your binding). This is where you will add any markup to your print version, and will have the option to opt-in to digital distribution.  Opting-in to digital distribution is a one time setting that instantly gives readers digital access via the web viewer and PDF download.

What do you think of the new MagCloud web viewer?  Let us know in the comments section below.

“Ask the Chief MagClouder” Twitterview

Our first “Ask the Chief MagClouder” Twitterview will take a closer look at our new large format products! It kicks off from 10:00 to 10:30 a.m. PST on Tuesday, July 17 on our MagCloud Twitter handle (@MagCloud) and our host will be Chief MagClouder Andrew Bolwell.

What are Twitterviews? It’s simply an interview conducted on Twitter, where you get to interview our Chief MagClouder about, in this case, the new large format products as well as any other MagCloud questions you have on your mind.

 

How can you participate? Starting now, submit questions for Andrew by either tweeting them to @MagCloud using the #MagCloud hashtag or ask them right here in the comments section of this blog post. We also encourage everyone to join our Twitterview from 10:00 to 10:30 a.m. PST on July 17 where Andrew will respond to your questions live.

As an added incentive, all fans who ask a question will be entered into a random drawing for a chance to win a $25 Paypal MagCloud gift card perfect for you, your colleagues, friends, family, etc. to purchase your favorite publications on MagCloud.com. The drawing is open to residents in the United States only. For the complete rules, see below.

Here’s a little more info about Andrew:

Andrew Bolwell loves to make things happen, and with over 20 years of high-tech experience, Andrew has spearheaded some of HP’s most groundbreaking business initiatives. Celebrating MagCloud’s fourth birthday, Andrew is excited to share new products and experiences that support the needs of MagCloud users. When he’s not steering the MagCloud juggernaut, crunching numbers and doing whatever it takes, Andrew can be found practicing his life philosophy that we’re not here for a long time, we’re here for a good time.

Don’t forget to follow our Twitter handle, @MagCloud, for the latest MagCloud news and updates, and ask those questions using #MagCloud or in the comments section here! We hope to see you (virtually) on Tuesday, July 17!

The giveaway opens on Friday, July 13, 2012. Entries must be submitted by 10:30 a.m. PST, Tuesday, July 17, 2012 and the winner will be announced via Twitter and our blog on Tuesday, July 17, 2012. The prize will be one (1) $25 MagCloud gift card and one (1) winner will be selected at random. All entrants agree to be contacted by Hewlett Packard for prize fulfillment. The drawings are open to MagCloud blog readers, Twitter followers and Facebook fans that reside in the United States and are at least 18 years of age at time of entry. No purchase necessary to enter or win. There is no limit on the number of entries from any entrant, but each entry must be submitted separately as a Tweet using the hashtag #MagCloud on Twitter or as a blog comment on this blog post. Anyone found to be in violation of any of our rules or third party networks will be ineligible. Entries in this contest will not be carried over into subsequent giveaways or drawings.

Go Big With Our Large Form Factor Products

MagCloud users deserve larger form factor products and we are happy to offer not just one but seven large product types.

Tabloid Product Family

At 11″ x 14″ trim size Small Tabloid is smaller than a standard newspaper but larger than our Standard letter-size product.  Our Large Tabloid product has a 17″ x 11″ trim size offering more room for images and content. All Tabloid products are published on premium cover stock, have Wire-O Binding, and are ideal for large format portfolios, custom calendars, manuals and more.

  • Small Tabloid: 11″ x 14″ and 14″ x 11″ trim size options
  • Large Tabloid: 17″ x 11″ trim size
  • $0.36 per page with full color printing
  • 8 to 90 pages in length in multiples of 2
  • $2.00 per copy for durable Wire-O Binding

Poster Product Family

Our full-color, double-sided Poster are printed on premium cover stock and come standard with UV coating giving them an extra sheen and making them more durable. Posters are ideal for promotions and special event keepsakes such as gallery exhibits, music festivals and fundraisers.

  • Available in 12″ x 18″ or 18″ x 12″ trim sizes
  • Full-color professional printing on 80# premium cover stock paper
  • Standard UV Coating front and back for increased durability
  • Each individual Poster is only $2 to print ($1.50 for orders of 20 or more).

Large Square

MagCloud is adding to its Square product family by offering a new large form factor Square product. At 12″ x 12″ trim size, this new product is great for one-of-a-kind portfolios, photo books or training material.

  • Available in 12″ x 12″ trim size
  • Durable Wire-O Binding
  • 80# premium cover stock
  • 8 to 90 pages in multiples of 2
  • $0.36 per page with full color printing
  • $2.00 per copy for Wire-O binding

Standard Landscape

Finally we are also expanding our Standard product line, with the addition of a landscape option. Measuring 11” x 8.5” and also using Wire-O Binding and premium #80 cover stock paper, this new product option is useful for portfolios, magazines, booklets, catalogs and more.

  • Available in 10.75″ x 8.25″ trim size
  • Durable Wire-O Binding standard
  • 80# premium cover stock
  • 8 to 90 pages in multiples of 2
  • $0.20 per page with full color printing
  • $2.00 per copy for Wire-O Binding

Note: Standard Landscape page and trim size will also be available as a Flyer option.

What do you think of these new products and how do you plan to use them?  Let us know in the comments section below.

Print and Digital: A Winning Combination

Print vs. digital has long been hotly debated. Recently, we’ve seen several experts weighing in on the topic, arguing that print and digital can coexist and will in fact strengthen a brand when used together. Of course, we’ve always known this at HP MagCloud (check out our Jan. 5 blog post), and we are thrilled when other people realize it doesn’t have to be an either/or proposition. The challenge is finding the right medium to use to tell your unique story, so that it’s heard and understood by your audience.

So what are people saying? Novelist Dave Eggers in the Guardian said, “It’s our admittedly unorthodox opinion that the two can co-exist, and in fact should co-exist. … But they need to do different things. To survive, the newspaper, and the physical book, needs to set itself apart from the web. Physical forms of the written word need to offer a clear and different experience. And if they do, we believe, they will survive.”

When should you choose digital? “For news, facts and information, let’s tell stories as they unfold: a tweet here, an update there, a database, a video clip, a timeline, a slideshow, a conversation, a list. Let’s master the tools of digital storytelling and learn to match our tools and techniques to the circumstances,” stated digital guru Steve Buttry on Poynter.org.

What about print? “Let’s respect the pure, traditional story – the narrative string of paragraphs – by reserving that form for real stories,” Buttry added.

We’re fortunate to live in a world where we have both options.

In telling your story, you’ll want to rise above the chatter. It’s a good idea to participate in the online conversation by using Facebook, Twitter, email newsletters and more to share what’s happening in the moment. You’re demonstrating your knowledge about your industry and connecting in a more immediate way with your audience.

Meanwhile, a print publication showcases your photographs and carefully crafted story to an audience who wants to linger over and slowly digest your content. No matter how great digital content is, readers can stash magazines in their purses, dog-ear the pages and tear out their favorite articles. Quoting The Economist (June 9 issue): “As long as there are coffee tables, people will want things to put on them.” The high quality of print makes you proud to display your work to clients, and likewise, your clients will be happy to share your magazine with people they bump into.

HP MagCloud provides both print and digital offerings because different stories beg to be told in different ways. Plus, you might reach new readers who prefer to read content on their iPad or smartphone. We realize there is much to consider, and one of the main deterrents of print is the expense and complexity. With HP MagCloud, it costs only 20 cents per page for Standard and Square products, there are no upfront costs and everything can be done via our website with a few clicks of the mouse. So a small business on a tight budget can afford to self-publish their content.

For a small business, blending print and digital elements into your marketing is a win-win. Does your business plan include both digital and print? If not, here’s your chance to consider both.

Expanded Flyer Options

Our Flyer product family is growing.  We have expanded the size options for Flyer to now include 8 x 8”, 5.5 x 8.5”, 8.5 x 5.5″ in addition to the existing 8.5 x 11” size.

The new sizes provide more creative flexibility for things like menus, promotional handouts, resumes and more.

Flyer publications consist of a single sheet with front and back color printing.  We’ve also added the option for UV coating on all Flyer products. Ultra Violet (UV) coating adds a protective layer to the printed page giving it an eye-catching sheen and also making it more resilient to normal wear and tear.

Flyer products range from $.32 a sheet for 5.5 x 8.5”, 8.5 x 5.5 size publications to $.40 a sheet for 8 x 8″ and 8.5 x 11″ publications.  Flyers have a minimum print order of 8 copies in multiples of 4 (i.e. 8, 12 or 16 copies), which will be bundled into one shipment.  UV coating adds an additional $.06 to each sheet.  So an 8 pack of 8 x 8 Flyers with UV coating is just $4.16.

Learn more about Flyer on the MagCloud website.

Be Square and Standout

We are excited to introduce a new form factor that will help your publications standout from the crowd. At 8” x 8”, Square product is compact, portable, eye-catching; and available in sleek saddle stitch or professional perfect binding.

Ideal for portfolios, look books, small catalogs, handbooks and more, Square publications can be anywhere from 4 to 384 pages. The new Square product will be available for the same $.20 per page ($.15 per page for orders of 20 copies or more).

MagCloud Square Design Specifications:

  • PDF Size with Bleed:         8.25 x 8.25″
  • Trim Size (Final Size):       8 x 8″
  • Bleed Settings:                   0” inside edge, 0.25″ outside edge; 0.125″ top and bottom
  • Half-Fold Binding:             4 Pages
  • Saddle-Stitch Binding:      8 – 100 Pages
  • Perfect Binding:                  20 – 384 Pages

Start publishing with Square today and let us know how you envision using this new product in the comments below.

April’s Monthly Giveaway is Here

A new month means a new giveaway! Starting today, we’re launching our monthly giveaway for three $25 PayPal MagCloud gift cards. You can enter to win by answering the question below in the blog comments section, or tweeting @MagCloud your answer using the #MagCloudQ hashtag. The questions and prizes will change each month so if you don’t win this round, check back in May for another chance.

Photographers! This month’s question is for you. As you may have noticed, we here at MagCloud love photography.  From advancements in camera technology, to the explosion in photo apps across devices, to the astonishing growth in social photo sharing  (uh hello Facebook’s recent purchase of Instagram or the Pinterest phenomenon), photography is top of mind with both professional photographers and consumers alike.  So this month we would love to know, from DSLRs to point and shoots to smartphones, what’s your go-to camera when you want to capture that perfect shot?

The details:

  • Post your answer to the above question in the comments section below or tweet @MagCloud with the #MagCloudQ hashtag
  • Responses must be posted by Monday, April 30, 2012 at 5:00pm PST
  • Winners will be announced via Twitter, Facebook, and our blog on Thursday, May 3, 2012 by 12:00pm PST
  • Questions? Post in the comments below or tweet us @MagCloud
  • And don’t forget to follow @MagCloud on Twitter and/or ‘Like’ us on Facebook for the latest MagCloud news and future contest details

The contest opens at 12:00 pm PST on Friday, April 13, 2012. Entries must be submitted by 5:00 p.m. PST, Monday, April 30, 2012 and the winner will be announced via Twitter, Facebook, and our blog on Wednesday, May 3, 2012. The prize will be one $25 MagCloud gift card. Three unique winners will be selected at random. All entrants agree to be contacted by Hewlett Packard for prize fulfillment. The drawings are open to MagCloud blog readers, Twitter followers and Facebook fans that reside in the United States and are at least 18 years of age at time of entry. No purchase necessary to enter or win. Limit two entries (one on Twitter and one blog comment) per person, per month. Anyone found to be in violation of any of our rules or third party networks will be ineligible. Entries in this contest will not be carried over into subsequent giveaways or drawings.

New Premium Paper and Shipping Options

We are always looking for ways to make our products (and our customers) feel extra special so we recently upgraded the paper we use for our Flyer and 4-Page Pamphlet products to 80# Cover Stock at no additional cost to you. The heavier weight gives these products a more premium look and feel.

And speaking of premium feel, we’ve also upgraded our packaging for all FedEx orders for increased protection during shipping and delivery.

Let us know what you think of our new paper and packaging options in the comments section below.

MagCloud 2012 Resolutions

The MagCloud team is really excited about 2012. With a new year comes an opportunity to think about what changes and improvements we would like to see on the website and with our service offerings.

So here are our top resolutions for MagCloud this year:

  • Offer More Product Types: including a cool square format and a larger landscape product.
  • Enhance our Direct Mail Services: making it easier to send publications to groups of customers, colleagues and subscribers in print and digital format.
  • Provide New Tools for Publication Creation: new web based authoring tools, templates and an improved help section to make creating MagCloud-ready publications easier.
  • Reward our Community: Referral and Advocate programs to reward MagCloud users for helping us spread the MagCloud word and attract new publishers to the service.
  • Enable MagCloud-aware Applications: enhance the MagCloud platform to make it easier for third party developers to build their own websites and applications on top of MagCloud that can link directly to MagCloud’s publishing and distribution capabilities.  So no need to recreate all the heavy lifting we’ve already spent the last 3 years building. Just tap into MagCloud and offer our services as part of your business.

These are just a few of the things we have in mind but we always appreciate your feedback on what new features are most important to you.

To ensure your voice is heard please take a few minutes to complete our short MagCloud user survey. After you complete the survey you’ll receive a coupon for 15% off the production costs of future purchases of full-priced publications on MagCloud.*

We look forward to your feedback and to an amazing year for the entire MagCloud community.

*This coupon cannot be combined with other offers or sales on the MagCloud website and is valid through April 30th, 2012.